I HELP COACHES BUILD BURNOUT-PROOF BUSINESSES.
Let’s clear up the confusion and overcome the overwhelm so you can help the people you’re meant to help without sacrificing your own time, energy, or sanity.
WELCOME TO MY COZY CORNER OF THE INTERNET.
LET’S BE HONEST: YOU DON’T JUST WANT A THRIVING COACHING BUSINESS. YOU WANT MORE TIME, FLEXIBILITY, AND FINANCIAL FREEDOM TOO.
You know you’re meant to help other people.
And sure, you’d really love to do that while making your own rules and setting your own schedule. That #beyourownboss life is calling you.
And yet, when you spend even a few minutes Googling questions like, “How to build an online coaching business” or “How to get coaching clients,” you’re met with an alarming amount of complicated, slimy tactics that immediately set off the “NOPE!” alarm in your head.
The noise and overwhelm stop you every time.
Between information overload and trying to learn what feels like 100 different online platforms, you’re starting to think this dream will never take off…at least not without it requiring 50+ hour work weeks and being permanently attached to your laptop.
Something you’re just not willing to do.
Here’s where I swoop in, binaural beats playing in the background, steamy cup of chamomile tea in hand:
TAKE A DEEP BREATH…
WE’RE GONNA SIMPLIFY YOUR BUSINESS.
WANT THE REAL STORY?
Years ago, I transitioned away from my successful online nutrition business and into the role of business coach because I saw a glaring gap in the wellness industry…
Coaches are natural helpers, not natural entrepreneurs.
And so, their desire to help others was squashed simply because building a business felt too awkward, uncomfortable, and overwhelming.
And boy, did I feel that.
I learned the ins and outs of entrepreneurship the hard way over a decade ago—by spending my first three years in business stuck in hustle mode and still broke as a joke.
And then, to make matters worse…I got sick. (toxic mold horror story I’ll save for another day 🤢 ).
Intense fatigue and brain fog forced me to learn how to be smarter in my business because I literally couldn’t keep working harder anymore.
So, I stripped my business down and focused on what would make a difference for the people I wanted to help while giving me the time, space, and energy I needed.
» I zeroed in on one specific niche.
» I built my email list by creating valuable free content for my niche.
» I created a signature program to help more people while still having time, flexibility, and the increased income I needed for myself.
That one “aha” moment led me to the business I’m proud to run today, where I spend my days teaching others how to cut through the noise and simplify their businesses.
Over the past decade as an online business owner, I’ve supported thousands of clients through my programs and guided millions of listeners through my podcast episodes—all while working part-time hours that work for my schedule and surpassing the 7-figure mark in my business.
And nothing excites me more than helping coaches like you do the same.
LET’S GET BACK TO WHAT REALLY MATTERS
Hopefully it isn’t a mystery illness that brought you here, ready to learn a simplified way of doing business.
For you, it may be because you want to:
→ Spend more time with your family, making memories, and cherishing the time that seems to be moving way too fast.
→ Have more free time and flexibility for your own health and self-care.
→ Fulfill your deepest dream to travel the world with just your laptop, knowing you can work from anywhere.
(Yes, all of the above is a totally legit answer here.)
The lesson here is the same:
STEP 1: Weed out the fluff, fancy tactics, and “bro marketing BS” you found online.
STEP 2: Return to the time-tested, proven, ethical and authentic basics.
STEP 3: Double down on that.
I TAKE A DIFFERENT APPROACH TO BUSINESS.
I believe in doing less but doing it better.
I believe the metrics that truly matter are genuine connections and real moments.
I believe the best businesses are built on a foundation of authenticity, alignment, and ease.
A FEW OF MY FAVORITE THINGS
Favorite Vacation Spot: Costa Rican Beach 🌴
COFFEE ORDER: OAT MILK LATTE OR NITRO COLD BREW ☕️
BEST MEMORY: ELOPING WITH MY FIANCE 💍
CURRENT GOAL: HELP 5,000 COACHES REACH THEIR DREAM 👊
FAVORITE COCKTAIL: Coin Marg WITH SALT 🍹
FAVORITE FOOD: CHIPS, SALSA, AND GUAC 🥑
GUILTY PLEASURE: REAL HOUSEWIVES OF BEVERLY HILLS 😬
FAVORITE PAST TIME: ALPINE HIKING WITH MY PUPS 🏔 🐶🐶
THE EASIEST WAY TO HELP THE PEOPLE YOU'RE MEANT TO HELP.
I've turned my decade of business knowledge and experience into simplified strategies designed specifically for the coach or practitioner who wants an uncomplicated yet wildly successful business doing what they love.
“Shawn, you have this so dialed in! The way you organize, present the information, and support your clients is truly top-notch. Your pricing is really fair too.”
“Shawn, you have made everything so easy and understandable. I appreciate you for going the extra mile to give us ALL the tools you use to build your business.”
Jojo, Mindset Coach
“I’ve grown so much just in a couple of months with Shawn’s guidance and support! Best investment I could have made, and I would recommend this program to anyone in my shoes.”
Maggie, Anti-Diet Advocate and Coach
“Shawn, you’ve just melted away my overwhelm. You’ve made everything so easy I feel like I’m cheating!”
Nikki, Holistic Health Coach
FREE TOOLS TO SET YOU UP FOR SUCCESS
Want to add a signature program to your wellness business so you can help more people at one time while creating free time for yourself? This Signature Program Starter Kit is the ultimate guide to start building your very own signature program!
Ready to get your coaching business officially off the ground and full steam ahead?! Learn the tried-and-true strategies to building a business that complements your life, not complicates it in this Wellness Business Blueprint!
Signature programs are simply the best way to do what you love and help more people without sacrificing more of your own time and energy. Learn how to make this your reality in this free masterclass!