We’re approaching that time of year! The time where everyone creates resolutions and goals for the new year ahead filled with hope and promise that things will finally come together over the next 365 days. On Unstuck Entrepreneur, we’re going to do something different. Yes, goals are important for your business and you should be thinking of your goals for the next year. But before you do that, you need to create your vision for the year ahead that will guide your goal-making process. We’ll do that here in this episode so, stay tuned!
“Who you are a year from now is a different version of you than who you are right this moment.” – Shawn Mynar
“Your brain doesn’t know the difference between real and imagine, so every time you are visualizing that version of you, your brain thinks that is real.” – Shawn Mynar
“Most of us make decisions based on our present, not our future or even our past, we make decisions based on our past, not our future and we continue to repeat the same things over and over and we continue to stay stuck and not get anywhere.” – Shawn Mynar
“If we just make that shift and really understand that future that we want to become and once we have that, we can make decisions and movement from that place and those decisions are very different.” – Shawn Mynar
How To Actually Reach Your Goals – shawnmynar.com/episode130
Newsletter signup – shawnmynar.com/links
FULL EPISODE TRANSCRIPT BELOW:
We’re quickly approaching that time of year, the time where everyone creates resolutions and goals for the new year ahead, filled with hope and promise that things will finally come together over the next 365 days. On unstuck entrepreneur, though, we’re going to do things a little different. Yes, goals are important for your business and your life. And you should be thinking of your goals for the next year for sure. But before you do that, you need to create your vision for the year ahead, that will guide your goal making process. That is what we’re going to do today in this episode, so stay tuned.
Hey there, I’m Shawn Mynar, and this is unstuck entrepreneur. I’m a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business where I work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I’m obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That’s right hustle culture. not welcome here. Let’s get into today’s session.
Hey, hey there, friends. Welcome back to the unstuck entrepreneur podcast. So happy to have you here. grateful for your support. As always, we have a short episode here for you today. But it’s going to end up creating a lot of homework for you. I’m being totally honest, so short here, but prolonged in your life, which is always a great thing. And the homework that I will be giving you is so incredibly valuable. And so life changing, you’re going to want to do it. First. Quick reminder, this will be the last new episode of unstuck entrepreneur until January until the new year, taking my first ever holiday break from podcasting. And we’ll be doing a lot behind the scenes will still be showing up on social media still be showing up in your inbox. If you’re not getting my emails, you can sign up to do so at Shawnmynar.com/links. And still continue to connect and get some feedback and advice and encouragement and all those things that we do here on the podcast, I’ll still be doing that via email. So just taking a break from the podcast for the next few weeks. And then I’ll be back in the new year. So this is your last new episode, which means we got to talk about what’s coming up in the new year, what your 2023 or whatever you’re listening to this means for you what your plans are, what your goals are, what your vision is, most importantly, which is what we’re going to talk about today. This ties in really well, this whole conversation ties in really well, with a book that I really love. It’s called a personality isn’t permanent. by Benjamin Hardy. If you haven’t read that, I do recommend it. It’s a great book. But there’s a section a pretty big portion actually, of the book that talks about future self work. And the actually very scientific, psychological, in a way approach to future self work and why it’s so important and why it works. It is a very non woowoo book, let’s just say that. But still, it kind of covers some of the woowoo, quote, unquote, that we talked about here and that a lot of others in the more spiritual energetic space speak about in a very practical, scientific, like, analytical way, which is why I love it. I love learning both sides of it. And so I want to take what he talks about in terms of future self work and apply it to what we’re doing right now we’re about to do when it comes to creating goals and resolutions, and intentions and all those things for the upcoming year because it’s about to be a new year. And by the way, I think creating new goals and intentions for the year ahead is a great idea and I hope you are doing that and hope you plan to do that. I do have an entire episode. It’s actually from the beginning of the year this year that was all about my process for creating goals and intent.
Chin’s and then also how to stay detached from those goals, and also how to chunk up your goals. So you actually get them done. So there’s a lot in that episode, definitely go back and listen to that is called How to Make sure you actually reach your goals, Episode 130. And I’ll link that in the show notes. But go back and listen to that. Because yes, I agree with having goals. No, I don’t think that you should have your entire energetic and emotional response be attached to your goal. So there is that level of detachment that we need to find when it comes to our goal setting process and staying emotionally detached from that. That is when goals are really super helpful when we have that level of detachment. But we’re not going to talk about that here today. Go back and listen to that episode for that conversation. I want to talk about your vision for the next year. I also want to start with a quote specifically from the book personality isn’t permanent. And it says it’s best to make decisions based on what your future, not your present self wants, it’s best to decide and act from the vantage point of your desired circumstances, not your present ones. And that really sums up everything we’re going to talk about today. So what we’re going to do is a very important precursor to creating your goals and resolutions. And it also could very well be the reason you haven’t in the past, achieved your goals or stayed with your resolutions, or continued to follow your intentions. It all could be because you are missing this piece of the puzzle, which is future self work. Because, of course, this will make a lot of sense, as soon as I say it, who you are a year from now is a different version of you than who you are, right this very moment as you’re listening to this.
And so without deciding who that version of you is going to be a year from now, and getting connected to that version of you, then yeah, you may create goals for your future. But you’re still going to be acting as if you are this current version, you’re going to be making decisions from where you’re at now, not where your future self is, which means those goals are always going to stay in your future. I mean, to make decisions about your future, from where you are now, doesn’t really make much sense if you think about it, because that’s not the same version of you, you are basically two different people where you are now to that future self, different versions of you and different people. And that’s actually what they talk about in that book is it actually really benefits you to kind of think of yourself as two different people. And what would that person do that version of you do, versus who you are now, this version of you, that’s here listening now. So if you make decisions based on the current you, you’re going to be still in the same spot as you are now, which is why we are spending time first, before we set our 2023 business goals, creating that vision of your future self that December 2023 version of you, then once you’ve done that you can work backwards and think about the things that needed to happen for that to become your reality. And those become your goals. So it’s a new way of figuring out your goals for the year. Then after that, and here’s the very, very important part. From this moment on until December 2023. You are making decisions based on that person. What would that person do that version of me do? You’re moving from that version of you, you’re making decisions from that version of you, you’re thinking acting and speaking, like that future version of you.
And all of that takes commitment. It takes figuring out who that person is.
is committing to becoming that person. And when you do that, and you move from that place and you make decisions from that place, that is when you will make that version of you a reality, there is no other option, it simply has to come to be. So let’s now go through the process of creating your future self vision. Let’s really dive into who that version of you in December 2023. Or, again, anytime you’re listening to this pick one year out. Who is that person. As you all know, by now, I’m a big fan of visualization, I talk about it a lot. From a practical scientific perspective, visualizing your future works, it works to rewire the neural pathways in your brain, over time, and with repetition. So we can’t just do this once and think everything’s going to change over time. And with repetition, it will rewire those neural pathways to start acting as if you are that future version of yourself. And as I’ve said many times, many, many times, your brain doesn’t know the difference between real and imagined. So every time you are visualizing that version of you, your brain thinks that is real, it doesn’t know the difference, it doesn’t know that you’re just making it up. And you’re not actually living that out. In that moment, your brain doesn’t know the difference. So over time, with repetition, we create a different reality in our brain. And as soon as that happens, there is no other option besides to think, act, move, speak, and behave in that way, which means that becomes your reality. Alright, so here is what I want you to do. This is your homework for at least the next month. I told you, it was gonna be big, a short episode with a lots to do. But like I mentioned, over and over again, already, time and repetition are your friends here. So I really want you to commit to this work to this process for as much as you can over the next month. Yes, I know, historically, these months around the holidays. And before the new year are busy for a lot of us. There’s travel, there’s parties, there’s family, there’s kids at a school, all that stuff. But this really doesn’t take that long, you can do this entire process in 10 minutes. So do you have 10 minutes in the morning when you wake up before bed is a great option to or any time throughout the day where you have a few minutes to yourself, do this prioritize this, we’re going to take it, we’re going to do a one two punch here, we’re going to take it up a notch, we’re going to do both visualizing in our mind’s eye and writing about it. So both not one or the other. I feel like I normally give you the option for one or the other. Not this time, we’re taking this seriously, we’re doing it both visualizing and journaling together. So for the visualization piece, you are going to get into a comfortable position. You can be seated you can be lying down as long as you don’t fall asleep. That is fine, whatever you can be comfortably doing for five to 10 minutes, okay, so you’ll get into that comfortable position. You’re going to take a few deep breaths so that you can calm your nervous system down, calm your ego voice down and really tap into your inner self. So take a few deep breaths. If you’re having a hard time you can do a quick meditation first. We really want to be in that meditative receptive state. So whatever helps you get there. If you need a bath or whatever, all the self care do that whatever can help you get into that space. Close your eyes. Obviously try not to fall asleep.
And I want you to get a visual of this in as much detail as you possibly can. It is exactly one year from now.
And you are so excited, thrilled, happy with everything you’ve been able to accomplish over the past year. You are proud of yourself for the
progress you’ve made over the past year, and you decide to do something special to celebrate your achievements. Now, I want you to visualize that celebration in as much detail as you possibly can. How are you celebrating? Who are you with?
Where are you? What’s the weather? Like? What are you wearing?
What are you doing?
And most importantly, how do you feel?
Is there a smile on your face? Are you laughing? Or are you calm and peaceful?
How do you feel in that moment of pure celebration, and feeling so proud of yourself for everything you’ve accomplished? Once you have that visual, I want you to stay in it for as long as you can, like I said, at least shoot for five minutes. 1015 would be awesome. Stay there for as long as you can and really soak up that moment. Specifically, that feeling of how it feels to have accomplished what you wanted to accomplish. And to be able to celebrate that. And to feel that pride, I really want you to soak up that moment. Okay, so you’re going to do that first, then ideally, you have your journal next to you. So you can open your eyes. And without going back to full on reality, while still in that kind of meditative space. With that visual fresh, you can do your journaling. And first, I would recommend just writing out that visual that you just created in your head right out who was there, what you were doing, how it felt what you were wearing all that stuff that you just created, in your mind, write it out physically? And then I want you to answer some of these questions really journal on it, take your time, the first prompt, what did you achieve in the past year, and I want you to make a list of everything you accomplished. In that year, everything in your business and your personal life, whatever you feel is important to share. What did you achieve over that year?
Now, what did you do to achieve that now take each one and write out what you did to achieve that.
And then once you have all of that, I really want you to stay there, where all of this has already happened. And from that place, answer these questions. Who are you? And not like your name and birthday? And I’m a mom? Not that although if you want to say your those things, great, do it. But also who are you? Are you a six figure entrepreneur? Are you a full time coach? What is your role? What is your identity as that new version of you? So write that out and start with the words I am and write as many sentences as you can starting with I am?
Then answer the question, what do you have? So as this future version of you, what do you have and start your sentences with? I have and go for it. You can go I have X number of clients or you can go, I have a sense of peace. You can go in all directions with that. And all of them are great. So get as many as you can. And then lastly, how do you feel, of course, the most important is really getting into that feeling those emotions, that energetic expression of that future version of you, and start your sentences with, I feel and you can write as many emotions, feelings, all the things that come up. So that is your journaling. Exercise those prompts. Now, do you need to do this every day? That would be great. But like I said, I know we’re all very busy, especially around this time of year. So can you commit to a few times per week, over the next month to do this and perhaps it becomes habit by then. And you can really put this in as part of your self care. Practice your mindset practice as something you do regularly, and then you always are working towards becoming that next version of you instead of staying stuck in
In your current version, but with this exercise in particular, what I really want you to do, and why I want you to do this right now is that when it does come time to create your goals within the next month or so as we approach the beginning of the year, now you create your goals from that version of you. And you commit to becoming that version of you, which means the actions you take and the decisions you make come from that version of you, not you that’s listening right now, because the you that’s listening right now is not the same. And I say this, and I really want to make sure that you get this, most of us make decisions based on our present, not our future, or even our past, we make decisions based on our past, not our future. And then we continue to repeat the same things over and over. And we continue to stay stuck and not get anywhere. Whereas if we just make that shift, and first of all, really understand that future that we want to become. And then once we have that, we can make decisions and make movement from that place. And I can guarantee you those decisions are very, very different than the decisions of your present or past self. So that is why we have to do this. Because I really want the next year, I want you to take action from that future self. Because that is how then in one year’s time, what you just created, that vision is actually going to be happening, it will be your reality, you will be celebrating with those people are doing those things and wearing that outfit and celebrating all those accomplishments. Because you acted from their starting now. How cool is that? I think it is very, very cool. So do this future self work first. And then even in your journal, the journaling practice that you’re doing with everything I just laid out for you. In there lies your goals for the next year, because you are writing down your achievements, your accomplishments and what you did to get there, while what you did to get there. Those are your goals, right, and you can chunk those up and break them down throughout the year as they work for you. But it there’s kind of already done for you. So that’s why I want you to do this first, and then take action from your future self. Now, if you’d like some extra guidance with this process, specifically, the visualization, I have a 10 minute guided visualization that I would love to offer you completely free, it will really help you with this process is an actually an audio recording that I created for my money mindset coaching experience. And I want to gift it to you, it will take you through that process of getting into your future self space. With that vision of what’s happening and who is around you and what it looks like. It will guide you through that process. So the only thing I’m asking in return is that you help spread the message about this podcast, I want you to take a screenshot of your favorite unstuck episode or a picture of you listening to the show, or a picture of your walk while you’re listening to the show or whatever you do. While listening to this podcast, take a picture, take a screenshot and share it on your social media, whether that’s Instagram Stories, Facebook stories, your feed, whatever it is that you use. And let me know why you love listening to the unstuck entrepreneur podcast, be sure to tag me so that I can see it. And in return, I will send you a link to that visualization exercise. And you can download it and keep it on your device for ever for as long as you want and continue to go back to it. And really it will help you so much with this exercise and really committing to creating your future self before you set your goals for the year. And that’s it. That’s all you got to do. And it really just helped me get the word out about the show and what we’re about here, what we talk about what we do what’s important, and how we can really bring this message of aligned businesses and following your passion and purpose and creating a business and life
You love. So that will really help the show and I would be so, so grateful for that. And I would love to gift you this visualization in return. And with that, I hope you all have a wonderful holiday season I will be back with a bunch of fresh new episodes in the new year. And let’s definitely keep in touch over on Instagram at Shawn Mynar, I guess I should have told you that when I was telling you to tag me in your post at Shawn Mynar is where I’m at on Instagram and Shawn Mynar holistic health on Facebook and let’s make sure we’re pen pals too. So Shawnmynar.com/links to get in on my weekly newsletters that have tons of advice and tips and techniques and all the stuff that you need to build a business you love. All right, my friends. Until next time, take care. Hey, friend, real quick before you go, don’t forget to head over to my website and take the quiz to find out your solopreneur personality type. I’ve created a super fun super informative two minute quiz that will show you which one of the four solopreneur personality types you fall into. Could it be the boss, the socialite, the visionary or the supporter? Which one are you? Not only is it just fun to know more about yourself, especially as it relates to your business, but it’s also really important information so you can be sure that you’re building a business that works for you, based on your energy, your personality, and your desires. Did you ever take those quizzes from the Cosmopolitan magazine back in the day? It’s kind of like that, but with actual solid questions and real helpful tips and advice at the end. You can find the What’s your solopreneur personality type quiz right on the homepage of my website at Shawnmynar.com head there now to take the quiz then let me know over on Instagram at unstuck entrepreneur, what your type is I’ll see you over there
Your vibe matters, especially when it comes to your business…the success you do or don’t have, the stress you do or don’t feel, the people you do or don’t attract. It all comes back to the dominant thoughts, emotions, and actions you have as a business owner and how they are playing out in your business. In this episode, I’m breaking down why your thoughts and emotions matter to your business success, how to know what your dominant vibration is, and steps you can take to raise your vibration and become a high vibe magnet for your business.
“The work that is involved, when we talk about your vibration, your frequency, it is a continuous process… This needs to be your new focus, your new habit.” – Shawn Mynar
“Your thoughts dictates your emotions.” – Shawn Mynar
“Like attracts like, so your dominant emotion is your attraction point.” – Shawn Mynar
“If you want to change that attraction point, you need to change your thoughts to change your emotion to change your vibe.” – Shawn Mynar
“It takes consistent ongoing work, with a huge side of patience to break them up and dissolve them and change your narrative, change your beliefs.” – Shawn Mynar
FULL EPISODE TRANSCRIPT BELOW:
Your vibe matters, especially when it comes to your business. The success you do or don’t have, the stress you do or don’t feel, the people you do or don’t attract. It all comes back to the dominant thoughts, emotions and actions you have as a business owner and how they are playing out in your business. So in this episode, I’m breaking down why your thoughts and emotions matter to your business success, how to know what your dominant vibration is, and steps you can take to raise your vibration and become a high vibe magnet for your business. So stay tuned.
Hey there, I’m Shawn Mynar, and this is unstuck entrepreneur. I’m a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business, where I work from home and my sweat pants while reaching and helping 1000s of people all at the same time. Now I’m obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That’s right hustle culture, not welcome here. Let’s get into today’s session.
Hey, Hey there friends. Welcome back to the unstuck entrepreneur podcast. I am Shawn, your host on each and every episode. So happy to be here. So grateful to have you check it out. The show means so much to me all of your support. So we got to talk about your vibe today. More importantly, your vibe as it relates to your business. What this will require from you is some honesty, I need you to be super honest with yourself, as we’re going through this conversation so that you can change things if things need to be changed, which let’s be honest, we all probably have some things to work on. And in a lot of cases, and a lot of the people that I work with, the vibe that you’re bringing into your business is one of those things that needs some work. So we are going to do that together today. Before we get into it a little update on what to expect from me and the show as we head into what is known as the holiday season. For many of us, I am going to take a little bit of a podcast break in the month of December, I have now been podcasting for almost eight years straight. And I’ve never taken a holiday break. I’ve only taken a few breaks total at all, maybe two or three. And I’ve always kind of provided some best of episodes in that time. But I’m not going to do that this time because a few reasons. First of all, not that many people listen to podcasts over the holidays, the month of December has notoriously been the lowest download month in the last seven December’s that I have been podcasting. And for good reason. We got other stuff going on, and travel and you know, holiday stuff, holiday gatherings. So it’s a good time to just take an actual break. And also, it’s a good time to allow you all as listeners to catch up. I hear from a lot of you actually that you’re a few episodes behind, at least in trying to catch up. But then there’s a new one every week. And so you never actually get to, this is your chance to catch up and get on track so that when the show comes back in January, you’ll be ready to go. You’ll be right on target and back to listening as they come out. So that is the plan for the month of December. I will be doing quite a few things on the back end. First of all, I will still be on Instagram all the time, I will still show up in your inbox once a week with some valuable tools and resources for you. So if you’re on my email list, you’ll still be getting your Wednesday emails. And if you’re not, well, hey, get on over there. Shawnmynar.com We’ll give you the resources to do that. And then you can we can still keep in touch. But also I’m taking an actual real vacation like nothing on the calendar. Nothing I have to do to be honest. Even for my honeymoon, I still had to work a little bit so I still had to bring my computer. I still had to check in on some things when
wasn’t that great, but I had to do it, I don’t have to do that for this vacation. So taking a real vacation, which is exciting. So I’ll be doing that in December. And also I’m taking on a major undertaking, that will be an incredibly expansive opportunity for me and my business, that’s going to be happening in December. And I really want to make sure that I have the space and time I need to be able to do that to its maximum capacity. And I’ll let you know what that is and how it’s going and everything when I come back in January. So I’m not just keeping you out of the loop entirely, but want to get some under my belt before I give you an update. So that’s what I’ll be doing in December. And I’m really looking forward to that a little break is always a good thing. And a reminder, if you need a break, it’s okay, you can take a break, whether it’s because of the holidays, or just because you’re feeling stressed or overwhelmed. Go ahead, take a break, it’s not going to mean your business is doomed forever, or anything like that. It’s okay. All right, let’s get into talking about your vibration. I’ve talked about this a number of times here on the unstuck entrepreneur podcast, it’s a major theme we have going on here. So it’s gonna be a little bit of review for some of you. But it has been a while since I’ve dedicated an entire episode to talking about your energy, your vibration, your frequency, what you’re attracting, into your business into your life, it goes for all aspects of your life. But of course, we’re going to talk about it specifically as it relates to your business, because that’s what we’re here to do. And it’s something I see often, like I mentioned at the top of the episode, that is a sticking point for a lot of my clients. And it’s something that is entirely in your hands to change. And when you change this one thing, gosh, the other things that will change, along with it is absolutely fascinating to see to witness and my clients, but also to have experienced myself all the time. You know, it’s almost like a constant thing. And that is something we have to talk about is that the work that is involved, when we talk about your vibration, your frequency, it is a continuous process, it’s not something that you can kind of focus on for a day or a week or a month, and then go back to your old habits, this needs to be your new focus your new habit. And we’ll get into that and some ways that you can do that. First, let’s talk about what I mean. When I say your vibe, a lot of you have probably heard this before, whether it was from me or someone else who’s into the quote unquote woowoo, you may have heard or seen the good vibes only like T shirts, or bags or journals or whatever, that kind of stuff, it’s out there. And what’s important to note, first and foremost is that while this may sound kind of in this, quote, unquote, woowoo space, keep in mind, this is just science. Everything that I’m going to talk about with you today is backed in science, quantum physics, to be exact. And actually, it’s pretty practical when you really think about it. And of course, I will simplify it as much as I can and make it as practical for you as possible. Because I think that helps a lot even for me who’s into the woowoo. I also like to think about it in this practical sciency sense, as well. So quantum physics tells us that everything is made up of energy, both the things that you can see feel, taste, touch, and the things that you can’t, the chair you’re sitting on the tree in your front yard, the apple you eat. Those things are made up of energy, but so are things like your thoughts, your emotions, I’ll get into that. That’s what is important for this particular conversation. Everything is made up of these tiny particles and sub particles vibrating at different speeds. The different speeds are known as frequencies they are measured in hertz and that is
Known as the law of vibration, quantum physics also tells us that like frequencies are attracted to each other, and that is what’s known as the law of attraction, which is all the rage these days. So like I said, in this episode, we’re focusing on those emotions and thoughts, which we now know, carry a vibration, they’re vibrating energy. Now also important to point out the relationship between thoughts and emotions, right here, right now, your thoughts dictate your emotion. So when you hold a thought, for more than a few seconds, or if you have a thought that is repeated, which, like, I think there’s some stat that’s like 80% of our thoughts are just repeated every single day, which is fascinating, and not that great, but it is what it is, we as humans are a little nuts sometimes. But anyway, so if you hold a thought for a few seconds, you create an emotion around that thought.
So for example, in the business space, what I hear some of you, business owners saying, or thinking, really saying to yourself, I don’t know how to do this.
Now, this could come with a side of overwhelm, or frustration, it could be like, Ah, I don’t know how to do this.
But it could also come with a side of curiosity, and determination, hey, I don’t know how to do this. Like even the inflection that I give in my voice, you can tell the different emotions that I am having, because of that thought.
So that thought, and really, if we go back even further, the beliefs that you have that sparked that thought, are what will create the emotion around it, the emotion that goes through your body, which then now you have created a frequency a vibe, and that is what we’re really getting at today. Now, another example, I might fail at this. A lot of business owners, one of the prime fears of a business owner is failing.
So I might fail at this. That could be fear, like, oh, my gosh, I might fail at this.
I might fail at this.
But it could come from a place of contentment, I might fail at this.
Do you see the difference? Again, in my inflection, you can see how we can say the same words, we can have the same thoughts, but they are with a completely different vibe attached to them. And then we take it one step further. And you can see how that spirals forward into the actions that you take. Because of that thought, emotion combo. They’re completely different actions based on what’s going on how you’re perceiving that thought and the emotion that comes up because of it. So I think we can all agree that if you’re overwhelmed and frustrated, you’re not gonna really do anything productive, you’re gonna be like, making poor decisions, and like trying to figure everything out on your own, and like coming up with nothing, and just giving up and going and doing something else and talking yourself out of whatever you are up to. It’s kind of this spiral downward, I guess we could say. Now, if you’re curious or determined,
then the actions you take are going to look a lot different and will move you forward. So if you’re curious and determined, then you are going to sit down focus, figure it out, call someone get some help, see who’s done it before, and learn from them and figure things out. So I don’t know how to do this, that first example has completely different paths of action, based on your emotion. Now, let’s take it even a little further. And think about the most likely outcome that would happen. If you’re approaching something with the thought of, I don’t know how to do this. And you’re overwhelmed and frustrated. What do you think is gonna happen to that person? I mean, quantum physics tells us that this person’s now going to attract situations that continue to feed into that overwhelm, and frustration. They’ll struggle, they’ll come up against all kinds of blocks and problems. Okay, so now let’s switch it and think about the
person who has that same thought, but whose dominant emotions are curiosity and determination, they’re going to be presented with situations that fulfill that curiosity and build up that determination. They’ll have opportunities for growth, they’ll be presented with solutions to problems they’re having. They’ll have experiences that help take them to the next level. Pretty nice, right? All right. So now let’s think about the next example we had. If the person who’s thinking I might fail at this is consumed with fear. What do you think’s going to happen,
they’re going to attract more situations that are scary, that bring up that fear, more situations where they could fail,
they’ll continue to feel stuck, they’ll continue to freeze instead of taking action. And they’ll probably have a lot of challenges along the way.
Now, the person who approaches that thought with contentment will attract more peaceful situations, more scenarios for learning and growth, more things falling into place, issues being resolved, more random opportunities to keep that level of contentment. So how can I sit here and make these predictions about these people and their scenarios, because of their vibe, remember, both your thoughts and emotions have their own frequency of vibration, and will attract more of the same because like, attracts, like, so your dominant emotion is your attraction point. And quantum physics shows us that that frequency, that is your dominant emotion, is what you will continue to draw to you.
And your dominant emotion we now know is dictated by your thoughts. So then if you want to change that attraction point, you need to change your thoughts, to change your emotion to change your vibe. Okay, it really had to lay that whole foundation. Thanks for sticking with me. I hope that makes sense. So now let’s talk about how this specifically works in your business, because, like I said, I mean, I am connecting with people like you all day every day, which is like the best thing ever. But what I notice is their emotional state where they are putting their attraction point. And it is an very emotionally charged place for you know, new business owners or want to be business owners to be, of course, rightfully so. Personally, I think being a business owner has probably been one of the most emotional journeys of my entire life. So I get it, I feel it, I have felt most of what you’re feeling, I have been in all the vibes
that could possibly be when it comes to my business. And it is a place that has, like I said, at the beginning, an opportunity to change and to grow out of. And that’s why I want to talk about it here. And why talk about it so much. Again, in my personal experience, it has absolutely transformed my life, not to mention my business, not just in the success of it, but in how I approach it, how it feels to me how I decide what to do or not do my stress levels, which are super important to me that I keep as low as possible. And I want that for you to I think that’s possible for all of us. And I want you to have the tools, you need to make that the case for you as well. So here’s the question then when it comes to your business, what would you say is your dominant emotion I’m going to read off a list of possible emotions is not all the emotions in the world. But a list of some This was originally created by Abraham Hicks. I’ve read this list before in a very early episode of unstuck entrepreneur. It also is available to you in holistic business starter we go over it and do some of the work in there as well. But it has this list of emotions that are in order from lowest frequency of vibration to highest frequency of vibration, and you’ll notice that the higher the vibe gets, the more
I don’t want to say positive or negative or anything like that, because emotions are just emotions. But you may feel like the more desirable that emotion would be for you. So let me read these off, I’m gonna go from lowest frequency of vibration, up to highest. So we’ll start at the bottom with fear, grief, despair, and powerlessness. And I think we can all agree that fear is a big part of being a business owner of the things that we do in business, the new stuff we have to learn, and put ourselves out there and be willing to fail and be willing to be imperfect and all those things. So notice that fear is a low frequency of vibration. Okay, one step up, we have insecurity, guilt, and unworthiness. Then we have jealousy.
Next, we have hatred, and rage. One step up from that we have anger, and revenge, then we have discouragement.
After that, blame, one step up, worry.
One more step up, doubt.
Then we move into frustration, irritation, and impatience,
then we move up to boredom.
Next is contentment,
Then we get up really high into positive expectation, belief, and optimism.
One more step up almost to the top of this frequency scale is enthusiasm, eagerness, and happiness.
One more step, passion. And then the final rung on the frequency ladder, joy, appreciation, empowerment, freedom, and love. Now, I do have this scale available to you as a download, you can go to Shawnmynar.com/emotion. And get that. And I would really highly recommend that you print it out and keep it somewhere that you are when you do your work, when you work on your business at your desk, or at your coffee table, or kitchen table or something like that, wherever you are, keep it there and reference it. Because that’s really the whole theme of this episode is that this needs to become a part of your everyday life where you are building awareness around how you’re feeling. So that is a list of some of the possible emotions and their frequency of vibration. And then knowing that what else you could attract that is of like, vibration, and how that would look and feel to you. So again, when it comes to your business, what would you say is your dominant emotion, and this is where we get honest, and really think about it, and see what kind of vibe you’re bringing into your business. Now, very important point here. This is not to say that having a lower vibe and motion is bad or shouldn’t happen. Or if you do feel that way, your business is doomed and you should just quit right now. That is not at all what I am saying we all have our days or weeks or months, where we’re not feeling it. And that’s okay, where you’re you are in fear or doubt or overwhelm. That is okay, that is part of being a human. That does not mean that that is what you’re going to attract forever and you’re never going to get out of this spiral.
It is okay to have a variety of emotions. That is why I put in front of the word emotion, your dominant emotion because yes, I mean, I all the time have times when I’m overwhelmed or I do have doubt or I do have fear, but my dominant emotion when I think about all the time I spend working on my business and connecting with you and doing things in my business and creating content, my dominant emotion art isn’t those things. My dominant emotion is joy, and passion and happiness and love and excitement, those kinds of higher vibe things. And so what is it for you
And like I said, Trust me, I have been in the place where my dominant emotion was doubt
when my dominant emotion was fear, or where my dominant motion was overwhelmed, or unworthiness or all these things that we can feel as a business owner, and that is okay. And that is why we’re having this conversation, because now it is something that we have built awareness around. And that is so incredibly important. And now, the question, obviously, is, how do you change this? How do you quote unquote, raise your vibration? As I’m sure you have heard before?
The easy answer, change your thoughts. Now, is this easy? Absolutely. Not. Not even remotely? I think that is, again, one of the themes of this entire podcast now 170, something episodes in is how do we do that? What does that look like? What does that feel like? How is it even possible? And of course, the answer is yes. But getting back to that conversation that we had earlier, your thoughts stem from your beliefs. Now your beliefs are ingrained in your subconscious mind and have most likely been there, since you were a child. It takes consistent, ongoing work with a huge side of patience, to break them up and dissolve them and change your narrative, change your story, change your beliefs, see what you do want to believe versus what you don’t want to believe, and realizing that you have the power to decide that it doesn’t happen overnight. It is a process it is something that takes consistent attention, and awareness and action. I’ve been at this for six years, probably continuously, and I still do mindset work. Pretty much every day, I still write my journal, I still meditate, I still have those moments where my ego gets ahead of me. And I start buying into all those false stories. And then I have to bring myself out. That is normal. We have very deeply ingrained beliefs in our subconscious programming that do not go away overnight, or even in a year or five years, or 10 years. So this is where I want to continue doing these kinds of episodes, so that you can be reminded of the work that is a consistent practice. And when you make it a consistent practice, practice, what can and will change for you, like, literally, everything has the ability to change for you, all stemming from this work. So let me give you a few ideas of ways to get started in this whole change your thoughts thing, which is this huge, huge endeavor. But there are a few places to start, I’m going to sound like a broken record to those of you who have been listening to the podcast for a long time. But again, it’s a reminder, a little nudge for you to try these things or get back to doing them if you haven’t or just a refresher of what is and is not working for you. First of all, I’ve already said it, meditation is so important to doing this for a few reasons. First of all, it just gives you a break from that mental chatter from that ego voice that is the one that has these thoughts and then determines how you’re going to feel what emotions you’re going to have because of that thought. So just being able to quiet the mental chatter for a little bit and have a break makes such a big difference. And when you do that, then you also develop your ability to hear your intuition or your inner voice. And that is what then can come through. And if you’ve had that connection with yourself before, then you know that your inner voice is always really calm and really knowing and has that peace and e is. So your inner voice basically is always high vibe. So it allows you to connect with that piece of yourself with which instantly increases your vibration because your emotions change. Your thoughts change your thoughts come from a different place. And it’s that inner knowing that inner voice. So meditation, definitely. Next up is visualization. You guys know I’m all about the visualization, because your brain doesn’t know the difference between real and imagined. So if you create a situation that you want to have happen in your mind, then your mind doesn’t know whether you’re actually living that out or you’re just
Thinking it. And you’ll start thinking as if that’s your reality, which again, shifts your thoughts shifts in where your thoughts even come from. So the more that you can do it, it definitely takes repetition, to really get into that place where your mind is like, Yep, this is true. This is my truth. This is what’s going on, this is how I’m going to start to think. So that is where visualization comes in. That is one of my dominant mindset tools that I use pretty much daily, is I personally journal out my visualization, what I want to happen, what I see happening, my desired outcome for any and all areas of my life. And then I start thinking and acting in accordance to that. It’s amazing. And then it happens. So really love that you can do that, yes, by journaling, or also just getting into a meditative space. And just visualizing it in your mind’s eye is an option too.
Next, we have what I call working your way up the ladder. So that list I just shared with you have those emotions, and their frequencies, can you take where you’re at right now that emotion, that dominant emotion that’s playing out, and this doesn’t go for your overall life. But if right now you’re feeling overwhelmed, you have a moment where you’re feeling fear, or whatever. And you can notice that thought that’s driving that, can you change it just a little bit, you don’t have to go from like, fear to excitement or joy or happiness, that’s not going to happen. But if you take a baby, step up the ladder, and find a thought, that feels true to you, that’s a big piece, it has to feel true, you can’t fake a vibration, that is just a little higher in frequency. So if I’m scared that I will fail, maybe that could change into I don’t feel worthy of success, which we’re unworthiness is actually one step higher than fear.
So then in your you, while you’re still focused on, I don’t feel worthy of success, that actually shifts your vibration, from that place of fear. So obviously, the only way to do this is to remain aware of your thoughts. And that’s really what I want you to do anyway, because that’s what helps so much as being aware of what you’re thinking and how it feels and how that’s all playing out. It’s just like having taking your blinders off. And really seeing what’s going on, immediately. Makes it actionable, immediately gives you back your power. And that is what is really going on here. So with this working your way up the ladder, if you keep your awareness on your thoughts and how they feel for you, then you also recognize, hey, I have the ability to step into a different thought. And with that change my frequency. And then my last tip, of course, obviously, the number one thing is to take action, because nothing will squash your low vibe thoughts faster than getting out and doing the thing. Getting out improving it wrong. Yes, you’re you have fear. Yes, you feel unworthy. Yes, you are overwhelmed. Yes, you are disappointed all these things. But then what action can you take that feels different than that that goes against that? Yes, I’m scared, but I’m going to do it anyway. Yes, I’m overwhelmed, but I’m going to figure it out. Immediately, the frequency changes simply because you have committed to taking action. And even if you’re doing that action, with that underlying emotion behind you, it still has transmuted it, there still is another emotion there that brings up that frequency. So do the darn thing. Take action. That’s always my favorite tip because honestly, I see a lot of you being stuck in inaction. And I don’t want that for you because I know what’s on the other side of you going after what you want. So that’s why I always say that I always end every episode, like just do it. I promise it’s not as bad as you’re making it out in your head. But that will wrap it up that gives you some places to start. And really overall I just want these kinds of episodes to
A few reminders for you, and kind of bring you back to that awareness that really does help bring things to the surface and change things for you when you just can see what’s going on for you what you’re thinking, what you’re believing what you’re feeling, and how that’s all playing out. So that’s really the goal with these episodes. So just stay in that awareness. Stay with it. Do your meditations, do your visualizations, take action, and see if you can work your way up that ladder slowly. But surely, you cannot fake a vibration.
Alright, my friends. Until next time, take care. Hey, friend, real quick before you go, don’t forget to head over to my website and take the quiz to find out your solopreneur personality type. I’ve created a super fun, super informative two minute quiz that will show you which one of the four solopreneur personality types you fall into. Could it be the boss, the socialite, the visionary or the supporter? Which one are you? Not only is it just fun to know more about yourself, especially as it relates to your business, but it’s also really important information so you can be sure that you’re building a business that works for you, based on your energy, your personality, and your desires. Did you ever take those quizzes from the Cosmopolitan magazine back in the day? It’s kind of like that, but with actual solid questions and real helpful tips and advice at the end. You can find the What’s your solopreneur personality type quiz right on the homepage of my website at Shawnmynar.com head there now to take the quiz then let me know over on Instagram at unstuck entrepreneur, what your type is I’ll see you over there
Let me clear the air from the start, I love learning and continued education. The conversation we’re going to have today is not about dismissing any of that. It’s about using this need to “learn more first” as a way to not take action towards your goals and desires while still feeling productive, allowing you to procrastinate on your dream business a little while longer and stay in that cozy comfort-zone of yours. Procrasti-learning is running rampant in the wellness space, and, in this episode, we’re going to talk about how you can move from learning to doing and make the business you REALLY want a reality. We’re gonna talk about how to do just that, so stay tuned!
“The key sign that you are procrasti-learning is that you are using learning as a substitute for taking action.” – Shawn Mynar
“There is always something new to learn but you learn something and then immediately apply it to your business or with your clients, that is what we’re looking for, learning and taking action.” – Shawn Mynar
“The reason that you are procrastinating and the reason that you’re using learning to procrastinate is based on a story you’re telling yourself… so the goal is to quiet that chatter so that you can move forward.” – Shawn Mynar
“Chunk those big action steps you saw yourself taking when you weren’t afraid, chunk them up into doable baby steps that you know you can take and still feel good.” – Shawn Mynar
“We’re focusing on those little steps, that one next step and then create a timeline to help you get through those.” – Shawn Mynar
FULL EPISODE TRANSCRIPT BELOW:
Let me clear the air right from the start. I love learning and continued education. This conversation we’re about to have today is not dismissing any of that. Instead, it’s about using this need to learn more as a way to not take action towards your goals and desires, while still giving yourself that sense that you’re doing something that you’re being productive, which of course, allows you to procrastinate, procrastinate, learning is running rampant in the wellness and coaching space. And so in this episode, we’re gonna talk about how you can move from learning to doing and make the business you really want a reality. Let’s dive in. Hey, there, I’m Shawn Mynar, and this is unstuck entrepreneur. I’m a former nutritionist who turned a struggling stressful nutrition practice into a thriving, Freedom filled online business way work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I’m obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That’s right hustle culture. not welcome here. Let’s get into today’s session. Hey, Hey there friends. Welcome back to the unstuck entrepreneur Podcast. I’m Shawn, your host on each and every episode. Thanks so much for being here. Appreciate you all so very much. Today, we’re talking about procrastinate learning, which I cannot take credit for. I wish I made up this word because it’s a great word. But this came from Denise Duffield Thomas and her book chill printer, which I believe has been retitled to chill and prosper. Either way, great book, I definitely recommend it, I think you will enjoy it. And she was the one that kind of came up with this word procrastinate learner. And I thought that it was perfect. And I know so many procrastinate learners, and I myself, at some point have been a procrastinator as well. So we’re going to talk specifically about that type of procrastination today. And I got to start by making it very, very clear that I am all for continued education, and learning. I myself, love learning, I’m constantly learning, I’m constantly in some sort, of course, or something, I got something going on. And I’ve said from like a very young age that I wish there was a career option, where you could just get paid to be a forever student, and go to school until you retire. Like if you could just be a constant learner. That would be for me, I would want that career, which I kind of in some way have made for myself in my business, which is great. So yes, I’m a huge nerd. And I love learning. And I actually am about to embark on a new giant learning opportunity here in a few weeks, which I’ll share more about in coming episodes. So I am one of you. If you are someone who likes to learn, we are all in this together. So this is not remotely a dig on learning or continuing your education or becoming more and more and more certified in your area of expertise. That’s not this. Instead, what we’re talking about today, is using that quote unquote need to learn as a substitute for taking action as essentially an excuse, if I may use that word, to not take action, to not put yourself out there to not do what you need to do to build this business that you want to build. That is what really puts you in the category of being a procrastinator learner, using learning to procrastinate.
We talk about procrastination on this show often because it is one of those main tricks that our egos play on us to keep us from building and growing the business that you want. And so I know if you feel like you are a procrastinator, which if you’re listening to this episode you might be then go back to Episode 159 And listen to that one too. It’s called turn procrastination into inspired action that kind of goes along with this episode today. So they go hand in hand, but procrastination comes in many forms. So in some people, it can look like busyness kind of like doing all this kind of behind the scenes, busy work, whether it be in like working on your business, or just doing life, stuff that makes it feel or seem like you’re busy. Instead of doing the things that actually move the needle. It can be like tinkering on your business with stuff like your website, and creating business cards and all these things that yet need to be done at some point. But are they really moving the needle? Or is that a way of procrastination, or you’re doing stuff like creating a bazillion freebies that you never actually talked about are put out into the world, you scroll social media, instead of actually posting on social media, you stare at a blinking cursor to write a blog that never actually comes to be because all you see is that blinking cursor. These are all forms of procrastination. But today, we’re going to zoom in even further and talk about one very specific way that we procrastinate, which really is just our egos way of trying to keep you safe and in your comfort zone. And that is by making it feel like we absolutely need to learn more before you take action. So you might be thinking, Shawn, do we really need an entire podcast episode about this? And my responses? Yes, we do. Because friends, this procrastinate learning situation is running rampant, especially in the space where most of you are finding yourself at right now. And that is that you are becoming or have become a coach or practitioner by way of getting training in the area that you want to work in. And yes, that is necessary learning. And it is understandable that you wouldn’t be like seeing clients before you’ve completed your training or anything like that. That is not what I would consider procrastinate learning if you are working to become certified, or get your credentials or anything like that. So this is also not what this conversation is about. I’m all for getting the training you need to do what you do. But then here you are with this training under your belt, you’re ready to do your thing, you’re ready to help people and you start taking a few clients and getting things going. And all this time you have your ego who is in your head, this little chatterbox in your head saying things like you don’t know enough to help these people. What if you get a client and you can’t help them. Really, if you just had one more certification, then you’d feel legit. The only reason you’re not feeling confident is because you need more training. And then once you have all this training, then you’ll be ready to show up on social media and start that podcast and create your own program and do all these things. All you need is more education, more learning, and then you’ll feel XYZ. So you’re having this internal battle with your ego voice, as we always do all day long. But then on top of that, you’re now in this place where you’re also becoming a business owner. And that requires a whole world of new things to learn. And way more opportunity, of course, for your ego to chime in. And now on top of everything. It’s already been saying, you also have this mental chatter that saying what if your business fails, you’re not smart enough to be an entrepreneur or to run a business? What if you set your business up wrong, and then you pay your taxes wrong, and then the IRS comes after you and you end up in jail? Or you don’t know enough yet to have a podcast? No one would listen to you? Or what’s the point of creating content right now,
you don’t know what you’re talking about. So then we have these kinds of voices, which very much sound like impostor syndrome, which we talk about a lot here on the show as well. And so for most of you listening, you do have a lot of these voices going on right now, especially in this period of becoming a coach becoming a practitioner, and also becoming a business owner. And when you’re in this season of becoming, whether it’s one or the other or both, then what comes with that usually fear, of course, something you’ve never done before you’re entering new territory, and anytime that is the case for any of us as humans. We have this sense of fear we have a fear of failure a fear of success. Fear of visibility, fear of being a fraud, fear of being a disappointment, fear of being judged, fear of overwhelming yourself, fear of getting and being uncomfortable. Of course, your ego then senses this fear, and goes into overdrive to keep you from ever having to experience any of those things. Remember your ego as much as sometimes it gets us into a place where we don’t want to be, the whole goal is to keep you safe. The whole goal of that mental chatter, have that voice in your head that’s really keeping you from doing what you actually want to be doing. In a lot of cases, it’s all in an effort to keep you safe. And when you feel these experiences of fear, that is, when the ego triggers and gets into this place of, nope, let’s just do something else. So that we don’t have to experience that whether it’s actually going to happen or not, let’s just stay where it’s safe and not go there. So logic comes to the rescue and says, hey, well, then if you just learn more about x, y, z, then you’ll be able to avoid those fears. And you easily go along with that plan. Because, you know, even if you hated school, and you don’t really like to learn that much, it still feels productive. So it feels like a good use of your time. And not like what it actually is, which is procrastination. So it’s a lot easier to accept this idea of procrastinate learning for a lot of people, because on the surface, it looks like an X like and feels like being productive, and working towards your dreams, and goals and plans. But in reality, it’s actually hindering you from getting there, because you’re doing that instead of that action that moves the needle. And that’s really where the difference comes in. The key sign that you are procrastinate learning is that you are using learning as a substitute for taking action. So you’re reading books, you’re signing up for courses, you’re taking classes, you’re getting additional certifications, all that learning stuff. Instead of things like launching your paid offer, increasing your visibility, implementing your marketing plan, starting and staying consistent in your content creation, those kinds of things that move the needle in your business. It is not, you are learning so you’re reading the books, and you’re taking the courses and getting additional certifications, in addition to all these things, or while also working on these things in your business. So getting more visible, starting that podcast, creating your paid offer, those kinds of things. That is where the difference comes in. Because,
you know, as I said, I’m constantly learning, I think I have been in some sort, of course, or program since the day I started my business pretty consistently. But I’m also still building my business, I’m not doing it instead of or in place of I am learning and taking action at the same time. And this even goes back to when I was getting certified to be a nutritionist through the NTA. While I was getting certified. I was also writing blog posts about what I had learned what I was learning, it was kind of a way for me to retain the information I was learning was to write about it. And so I just decided to write it as a blog post and put it up on my website. And as I’ve mentioned before, those blog posts are still some of the most popular blog posts on my website today. And this was seven years ago, I think maybe now almost eight years ago. So I did that while still going through the learning process and getting certified. I also started the nourished podcast with my friend Meg doll, when I was still a few months away from being officially certified as nutritionist. So while I wasn’t taking clients before I was certified, which I would never do, I was still working on building my business, building my audience, sharing what I was learning and what I now knew, and sharing my own experiences too. And that was really powerful so that when I was ready to start taking clients, I had people who wanted to work with me. And so you can still be doing this stuff if you are still in this place where you’re getting certified and not ready to take clients yet There’s still plenty that you can do to start building momentum in your business. Okay, so that is what procrastinate learning really means or looks like. So then on the other hand, what is a good form of learning as a business owner, and this we will call active learning, which is learning something. And as a business owner and as a coach or practitioner, I think we all can agree, there is always something new to learn, it is never ending, but you learn something, and then immediately apply it to your business or with your clients. That is what we’re looking for. We’re looking for learning and taking action, learning and taking action. And I mentioned this a learning opportunity, big situation I’m getting myself into here in a few weeks. In that scenario, I am going to be learning and then immediately applying that to my business, like literally one module, go through it, take what I learned, apply it into my business, second module, learn, apply, learn, apply. And this is also what I do in all of my programs to for you guys. Like signature program, lab launch list accelerator, they are action based programs. So you watch a lesson, you use the tools and resources that I have for you. And you immediately go do it in your business with the intent and really the knowing that it is actively moving you forward in your business, we are moving the needle. That is my whole goal in how I help you. So if you’ve been caught in this procrastinate learning cycle, then welcome to The Club. I see you I feel you I think we probably have all been there a time or two. And that is okay. But then also, how can we transition into an active learning cycle and hopefully stay there. As you may have guessed, this is really primarily mindset work. Because the reason that you are procrastinating, and the reason that you’re using learning to procrastinate is based on a story, you’re telling yourself a limiting belief you have that your ego has grabbed on to and started really chattering about over and over and over with you and making up all these excuses and reasons that you can’t move forward, you can’t get out of your comfort zone. So the goal then really is to quiet that chatter so that you can move forward so that you can become an active learner where you’re learning and doing not learning instead of doing. So, first step, what layers are underneath that procrastination, there is a fear there at least one probably a lot of fears underneath. And your goal is to remove those layers so that you can really get to the heart of the matter. What is your ego saying that’s keeping you from taking action that’s keeping you in this place of procrastination. Of course, as I always say, building awareness around it and bringing it to the surface is absolutely critical. Because it is super easy for us to just believe the mental chatter that really loud voice in our heads, and never give it a second thought. But once you kind of turn the table and put awareness onto that voice, that chatter that’s going on, and see what it’s really saying. And then get curious about why it’s saying that, why is it keeping you from taking action, then there comes this level of honesty, about your fears about what you’re really scared of or worried will happen. And with that comes this whole new level of understanding that actually makes you able to do something about it. It’s like you have to bring attention to it and awareness to it in order to do something about it. So that’s the first step. Just get curious. And as I always say, I think writing about this writing it out is super helpful. So if you’re open to it, grab a journal, grab a few pieces of paper and just write out like where is this procrastination coming from? What fears come up when you think about taking action, and get that out? Now Next, what would you do if you didn’t have that fear? So if the fear of being visible if the fear of failure didn’t exist for you, what would you do? How would you act? What would it look like? If you were taking action without fear? I want you to create an entire scenario for yourself. Again, this is where writing it out. And being able to visualize it, as you write it out really helps.
How does it feel when you’re not procrastinating? So as you create this scenario, where you don’t have these fears, and you can just go do whatever you want, you don’t have to worry, you know, it’s going to be a success, you know, everything is going to work out in your favor. So you have this whole scenario, and hopefully you’re visualizing it at this point, whether you’re writing it out, or just thinking about it doesn’t matter. But then once you’re there, how does it feel, to not procrastinate? How does it feel, to make progress and to take action and to get the ball rolling and to see those results in your business, get to the point where you can feel that. Now the next step is to take that scenario where you have visualized yourself without any fear, going after what you want, and chunk that into real action steps that you can take. So you having this vision of you going after your dreams, without hesitation without procrastination, without fear is not only now possible, it’s probable, you made it a probable reality for yourself. So now that you know it’s there, what can you do to get yourself there without reigniting that sense of fear, which happens by taking it step by step, creating those baby steps. And then committing to doing them creating a timeline to do those baby steps. So very little doing happens without some sort of timeline, a commitment, an organizational plan, a calendar, something that helps you stay organized and on track and committed to making it happen. So chunk, those big action steps you saw yourself taking when you weren’t afraid, chunk them up into doable baby steps that you know, you can take and still feel good. So one at a time, we’re not focusing on the entire thing anymore. We’re just focusing on those little steps that one next step, and then create a timeline to help you get through those. Now, as you do those steps, and you’re going through and you’re doing them and you’re checking off the boxes, you’re making progress, I want you to stay in that feeling that you had when you visualize yourself, not procrastinating. I mean, that could have been a sense of pride of accomplishment, you could have felt joy, you could have felt determined or excited, all of the above, whatever it is, it doesn’t matter. Stay in that feeling as you tick off the boxes of these little baby steps you’re doing. And if you notice that fear creeping in that ego voice, getting louder and starting to chatter, again, acknowledge it for what it is, which is just a voice in your head, that you get to decide whether you listen to or not. And continue to stay active, go back to those baby steps, go back to that visual of you. Taking action, feeling good about taking action, go back to that place and move from there. That is how you can stay in this place of action instead of staying stalled. Now let’s talk specifically as it relates to learning. Since we’re talking about progressive learning today. Yes, there are going to be all kinds of learning opportunities in your lifetime, and are all for all of us, right? Of course. So the first thing I want you to do understand if it’s an active learning situation. So are you going to be learning and doing at the same time? Is there going to be this situation where you’re learning so that you can do and you kind of are doing both in tandem? And then by the end of that learning situation? Will you have actively done something that has gotten you significantly closer to your goals and dreams and desires
and If it is an active learning situation cool, it’s amazing. Go for it. If it’s something you actually really want. Second, if it’s not an active learning situation, say for instance, it’s like a new certification or credential in your area of expertise. It’s like in those situations, you’re learning things that will potentially enhance what you can do for people or what you can offer people. But it’s not actively moving the needle in your business, right than in there, like not making you more money on the spot or getting you more visibility or getting you more a bigger audience or anything like that. So obviously, this continuing education is important and potentially a good opportunity. Although these days, I feel like there’s a lot of weird certifications and credentials out there. So be aware of that. And that could be an episode in itself someday. But the process of a getting that certification is an actively moving your business. So then what action can you commit to while in this place of learning? And I understand it may feel overwhelming, like I can’t get both this certification and work on my business. And that’s understandable to what’s more important. Do you need this certification in order to have a business or build a business or get clients? Or is it a situation where, you know, once you have your business going a little more established, and you have these things running on autopilot in the background, because you’ve taken the time to set them all up, then you have the time to get this extra credential. And your business is also growing at the same time. So there’s that to think about as well. But if you’re in this learning situation, where what you’re learning isn’t actively being applied to build your business immediately, then what can you do to take action while you’re learning? Maybe you commit to creating and growing a podcast, while you learn and putting out weekly episodes, maybe you’ll take five clients a month, while you’re learning, maybe you’ll build out your program while you’re learning so you can launch it as soon as you’re done. There is a place to do both and, and as I mentioned, in my scenario, it actually helped me solidify what I was learning to create content around what I was learning as I went. So maybe that’s something that you can consider doing as well. But in any case, this way, you’re not subconsciously using your learning opportunity as a way to not take action, if you commit to doing that learning while also doing something in your business. And of course, making sure that something is valuable, and needle moving and getting you one step or 20 steps closer to your goals and desires and dreams. That’s the whole purpose. I just don’t want you to procrastinate on your dreams, because you deserve to have those dreams be your reality. And that darn ego needs to get out of the way so that we can make it happen, right. And so if you are someone who finds yourself in this place of procrastinate learning, I hope you now have some steps that you can take I do want you to take that seriously and get out that journal and see what comes up for you. Super, super important powerful work for really everyone. But especially if you find yourself in this place of procrastination can really start opening more doors for you doors of action for you will say so let me know if you give it a try. And if you have any questions you can reach out to me on Instagram at Shawn Mynar or send me a DM I love hearing from you guys. And if you are someone who wants to help taking action in your business, by way of creating your signature program, building your email list, setting it up all on autopilot so that it creates more time and space for you. Then that’s all available for you inside the signature program bundle. It is an active learning situation. Hey, look
at that how amazing. You learn and do learn and do learn and do. That’s how I create all of my courses and programs. We are coming up on a big, big, big massive opportunity to get in on the signature program bundle. Like really, really soon, especially if you’re listening to this when it airs. Look for an email from me coming this week with a big announcement for you. And if you don’t see it, check your junk folder because it might be in there but we have Really exciting news coming super soon. So be on the lookout for that if you do want to start creating your signature program, getting your email list all squared away and making sure the right people are on it, making sure you have a really good system in place to actually sell your program, all that good stuff. So that is coming to you soon. And until next time, take care. Hey friends, Shawn here. And if you’re a coach or practitioner who’s looking to help more people, make more money and have more free time than I have a special invitation for you that you don’t want to miss. Right now. I’m hosting a free masterclass that will walk you through the process of adding a signature program to your business. As many of you know, the signature program business model has been my primary way of doing business since 2017. And after seven programs have my own created and helping dozens of other wellness pros create theirs. I’m now sharing my exact process with you for free. In this one hour masterclass. Now, you might be thinking, Shawn, I’m just not ready to have my own program yet. Or I don’t have the time to build a program right now. Are you crazy? I totally get it, I get all of it. Which is exactly why I created this training in the first place. I want you to see how possible this really is for you and how simple it can be when you have a tried and true proven system in place, no matter where you’re at in your business today. So if you’re like most coaches and practitioners who have a dream of creating a scalable offer in their business that helps the people they’re meant to help without it being directly tied to your time and energy. Then there’s a seat with your name on it inside my burnout proof your business masterclass. In just one hour, you’re going to learn why adding a signature program will uncap your income potential forever, and give you more time for your own life, health, family and self care. You’ll learn exactly how my clients sold out her first program, even with a small audience. Because of this one super simple marketing hack that I am going to reveal. You’ll learn the simplified, foolproof process that will take your knowledge and experience and turn it into your own program in just six weeks, and also how to implement an automated marketing system that will grow an engaged audience full of Perfect Match clients that can’t wait to enroll in your program once it’s ready. Even if right now you’re starting at zero. All you have to do is head to Shawnmynar.com/burnout proof and save your seat for this masterclass before it’s gone. Shawnmynar.com/burnout Proof can’t wait to see you there. Hey, friend real quick before you go, don’t forget to head over to my website and take the quiz to find out your solopreneur personality type. I’ve created a super fun super informative two minute quiz that will show you which one of the four solopreneur personality types you fall into. Could it be the boss, the socialite, the visionary or the supporter? Which one are you? Not only is it just fun to know more about yourself, especially as it relates to your business, but it’s also really important information so you can be sure that you’re building a business that works for you, based on your energy, your personality, and your desires. Did you ever take those quizzes from the Cosmopolitan magazine back in the day? It’s kind of like that, but with actual solid questions and real helpful tips and advice at the end. You can find the What’s your solopreneur personality type quiz right on the homepage of my website at Shawnmynar.com head there now to take the quiz then let me know over on Instagram at unstuck entrepreneur what your type is I’ll see you over there
I know you know this but let me remind you of something. Your product or service isn’t going to sell itself. I mean, I think we all wish that weren’t the case and we could just slap something up on our website and have people throwing money at us. But clearly that’s not reality. So, it’s not enough to just have a product or service for sale in order to make sales. You need an offer – a solid, desirable environment for your paid product or service. In this episode, we’re going to talk about the 6 ingredients of an offer to make more sells without feeling “salesy.”
“You’re not pushing anyone on anything or even persuading, really. All it is, when you are in the position of having something to sell and creating an offer around it, you are helping someone make the best decision for them.” – Shawn Mynar
“Without a good offer, people will allow themselves to stay stuck in indecisions for a really really long time.” – Shawn Mynar
“The people who don’t need or want what you have to offer aren’t gonna be interested anyway, no matter what.” – Shawn Mynar
“You need to get compensated properly for your work. Please do not forget that, please make that a priority. Your paying clients also need to feel like they’re getting a good deal for the value of whatever that is. They can and does exist.” – Shawn Mynar
Signature Program Bundle Scholarship – shawnmynar.com/scholarship
FULL EPISODE TRANSCRIPT BELOW:
I know you already know this, but let me remind you of something, your product or service isn’t going to sell itself. I mean, I think we all wish that weren’t the case. And we could just slap something up on our website and have people throwing money at us. But clearly, that’s not reality. So it’s not enough to just have that product or service for sale. In order to make those sales. You need an offer a solid, desirable environment for your paid product or service. In this episode, we’re going to break down the six ingredients of an offer that will have you making more sales without feeling salesy. So stay tuned. Hey there, I’m Shawn Mynar, and this is unstuck entrepreneur. I’m a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business way work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I’m obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That’s right hustle culture, not welcome here. Let’s get into today’s session. Hey, hey there, friends. Welcome
back to the unstuck entrepreneur podcast. So happy to have you here checking out the show. And checking out a pretty big topic or really important discussion that we need to have today, all about the offer that backs up your product or service or just having that thing that people pay you for. That is probably the livelihood of your business isn’t enough, we need something more something out. So we’re gonna get into that today. I do want to let you know of something, I’m giving you a little behind the scenes scoop here. Right now, we have a super exciting thing happening. Next week, I am going to be hosting a scholarship contest. That will be a scholarship into the signature program bundle a full scholarship. So one person is going to get immediate and lifetime access to the entire bundle for free on scholarship. And that bundle, as many of you already know includes three of my programs, all bundled up into one comprehensive system. So we have signature program Lab, which will take you through the process of building your very own signature program so you can do what you love, help the people that you’re meant to help. And also create that free time, that flexibility and that ability to build financial success for your business and in your life. So that is signature program lab. Then we have launch list accelerator, which helps you attract an email list. So you’re building your email list full of these perfect fit the perfect match clientele for what you do for your program so that when it comes time to launch your program, you already have an audience full of people that are ready to work with you. So you go through the process of creating this system on the back end that Prime’s your dream clients and gets them warmed up and ready to work with you on autopilot. So that is all happening automatically while you are working on your program, hanging out enjoying life doing what you do, you are also building an audience at the same time. So that’s the second of the programs and then the third program it’s a it’s actually a course non sleazy sales page. This is all about the sales page because hey, you cannot sell something without a sales page. And this kind of goes into the our conversation today a little bit not that we’re talking about sales pages, but just the environment that you need to create for your people to become paying clients. That includes a really well thought out sales page. So I’m going to make it as easy as I possibly can for you to build that sales page without me going in and building it and designing it myself. Basically, we’ll take it one step down from that and I will give you every tool that you need to create a high converting feel good sales page for your program, so that you or audience has the opportunity to learn more about what you do and if it’s the right thing for them without giving any used car salesman vibes, we don’t need that. And what we’re going to talk about today, everything we talked about today is going to land on your sales page, what you will create what you will decide on today in your offer, the place to showcase that is on your sales page. And we go over all that throughout the bundle and make sure you know what you’re putting on your sales page, too. So those are the three things that are involved in the signature program bundle. And like I said, someone’s gonna get in for free. As you can tell, this is a super high value scholarship. This is a once in a lifetime opportunity that will change your life, it will change your business. So it’s fun, and it’s exciting. And I’m excited to host it. And I will also tell you that this is a contest that doesn’t have any losers. So if you have ever wanted your own signature program, if you’ve ever needed help and support in building your paid offer as a program, but then also building your email list, building your audience creating all of the back end stuff that can happen and should be happening automatically. So it doesn’t take extra time from you. If that has all been something on your to do list on your plate, and you haven’t gotten there yet, you want to definitely get involved with this scholarship opportunity. Because like I said, even if you don’t win the scholarship, there is no losers. So we’re going to make sure everyone goes home a winner. I was actually just going to tease this. But now I’m just thinking, I’m just going to tell you because I love my podcast listeners so much. I’m gonna give you first dibs, because this wasn’t even supposed it won’t even be opening until next week. But I’m going to open it early just for podcast listeners, those of you hearing these words right now, you can go to Shawnmynar.com/scholarship, and enter your info to register. And I will be picking the winner next Thursday. So really quick turnaround. And like I said, lots of other really great things happening next week to everyone that registers to be part of the scholarship opportunity. So get in on that, do it as soon as you can, because it’s going to be quick. Now let’s talk about your offer. And we got to start this conversation talking about the difference between your product or service, that thing that you’re selling, and your offer, they are not the same your offer is not that course you have or your program that is your product. Or if you do one on one coaching, that is your service. But you still also need an offer. So you have that thing to sell one on one coaching package, paid masterclass ebook, program, whatever.
And it is not enough to then say, Hey, I have this thing go sign up, it’s really great, you should totally get it without an offer. That’s basically what you’re doing, you’re putting it up on your website and like crossing your fingers hoping someone will find it and click purchase. Instead, we need to create an environment around that product or service that makes it appealing and desirable to your potential paying clients to help them make their buying decision. So I kind of always have thought about that just pops up in my brain to think about it like this. There’s this bubble that is your product or service, that thing that you are selling. And it is inside this bigger bubble that is your offer. And then there’s all these other little bubbles inside that big bubble along with your product or service. And they’re all kind of floating around encompassed by this big bubble, which is your offer. So today we’re going to find out what those other bubbles are, besides your product or service. Offers are everywhere. So I think it’s actually really a good exercise for you to do as a business owner to look at other people’s offers and just see how they’re doing it. And I don’t even necessarily mean people in your industry, although that would be great to mentors, peers, people you look up to and what they’re doing and when what seems to be working or not working for them. But even just in life. Like for instance this is just an example that popped up in my head because it really works in my world. So here, we have kind of like a fast casual restaurant called Modern market. They’re in a lot of places, they’re pretty big now, but I believe it started here, actually. So we’ve had it here for a long time. And every once in a while, they will have a weekend where they offer free delivery. So this is super appealing to me, because first of all, I like their food, if you ever want a big giant salad, they have amazing big giant salads highly recommend. I like their food, and I also really value not having to leave my house to get their food delivered. And so when it’s free, it’s like how can I pass up that opportunity. And then it’s only that weekend. So that means any plans I had to go to another restaurant are canceled that weekend, because we’re staying in, and we’re ordering modern market and getting it delivered for free. So they have created this really awesome offer that I can’t resist, it’s really appealing to me, who is their target market. Now, if this were a this were McDonald’s, that was offering free delivery, I wouldn’t even it would not even be in my consciousness, I wouldn’t give it any attention. I wouldn’t think twice about it, it wouldn’t happen. I don’t like McDonald’s. But since modern market is already something I want, and I need I need to eat. I like big salads, I like their big salads, then it really sparks my interest sparked my curiosity. And I say heck yes, I’m in. So you can see too from this example, that their food is their product. The offer is the environment that creates the desire for that product. So that’s just one example. But there’s so so many. So now let’s take it back to your business, you will have or want to have a product or service to sell. And on its own, it’s great, it’s going to help a bunch of people, it’s going to take them through a transformation, all the good stuff, you are proud of what you have to offer. And you should be. So some people, actually a lot of people, and that’s why we’re having this conversation on this episode today. Stop there, they just think that that is all that’s needed to, you know, create income to get sales to get new clients. And they put it out there just as is like, like I said, Hey, here’s the thing, you should buy it, it’s great, I promise, let’s do this.
And some people might buy that just as it is, but probably not very many and probably not enough to hit your revenue goals if I’m being totally honest. But if you were to take that product or service that you already have, and put it into a desirable offer, then you get a lot more attention and a lot more buyers. And what’s even better is that it makes your job of selling so much easier. Because your offer then is doing all of the work doing all the heavy lifting. And you can just sit back and be there to offer support and answer your questions and to just communicate what your offer is. So it actually becomes a lot easier when you have a solid offer. So let’s talk about these ingredients. And we got to back it up a little bit first, actually, because we can’t talk about offers without first talking about consumer behavior. And consumer behavior is a whole study it is based in psychology, it’s based in science. And it looks at why and how and what makes people buy something all of us as consumers. And let me say that talking about having an offer and the ingredients of this offer is not talking about convincing someone of anything that is not ever what you are doing. As someone who has something to sell. You’re not trying to convince anyone of anything. You’re not pushing anyone on anything, or even persuading really, all it is when you are in the position of having something to sell and creating an offer around it. You are helping someone make the best decision for them. And for a lot of people that decision is no not right now. Now’s not a good time. This isn’t the right fit for me. I don’t need this yet. Cool. That’s awesome. Let me know if anything changes. I’ll be here For some people, it will be, yeah, this is this is what I need, I’m ready, let’s do this. And that’s what your offer is there to do to get people on one end or the other. Because really without a good offer, people will allow themselves to stay stuck in indecision for a really, really, really long time. Because as we know, we have this voice, this ego voice that wants us to stay in our comfort zone wants to keep us safe, let’s just stay in the safety bubble here where nothing can go wrong. And there is no risk, there is no fear, all that stuff, so they just stay stuck on autopilot. There’s nothing guiding them out of that. So they just stay where they are. And we all know because we’re coaches and practitioners and service providers that where they are is not where they want to be, they have a problem that they want solved. And that’s why they are seeking you out in the first place. So your offer is there to help them get their ego out of the way that mental chatter that’s keeping them from making a decision from taking the next step from moving forward from getting out of their comfort zone. And getting them into a place where they can more so use their intuition, their knowing to take the next step to help solve that problem that they’re having. It is not trying to get someone to buy something they don’t need or want now that is salesy, and sleazy, and pushy and weird, to be quite honest. So we’re not going to do that I already know that you guys aren’t that type of person, you’re not going to do that. This is not you on late night TV, trying to get people to buy a ShamWow that is not the kind of people that we are. And that’s not what you are doing when you create an offer for your program. So there is no need to feel sleazy, sleazy or salesy or weird or anything like that about your offer. And one other important thing to know is the people who don’t need or want, what you have to offer aren’t going to be interested anyway, no matter what it’s like, going back to the example I gave about McDonald’s, McDonald’s could tell me that they’re giving away hamburgers for free, and I still wouldn’t want one, I still wouldn’t get one, I have no interest, because I don’t need or want it. So there is no way that McDonald’s could convince me to do it, buy anything with them, I’m not their customer, I don’t like it, I don’t need it, I don’t want it. And the same thing goes for people who are not interested in what you have to offer. So again, there is no need to feel like you are convincing someone of anything or being salesy of anything, because those people are probably not even following you to be honest, or not even in your audience, or not even anything you have to worry about because they’re not paying attention. They’re tuned out, which is totally fine. We want to chat with the people who are interested, and let them know of our offer. Because those are the people who are in indecision and may have that ego voice being the thing that’s stopping them, and may just need that guide that guidance to get them out of that space and taking the step that they actually need. Okay, so I hope if I put it into that context, and give you a little different frame of reference to think about this, you’ll be more excited and ready to create an offer for you for your business. So back to consumer behavior. We, as consumers behave in certain ways, all of us, like I said, this is based in psychology, there is tons and tons and tons of research around it. It’s actually really fascinating. And lots of really great books around it, all that stuff. We’re not going to get into that totally today, because honestly, I think that would be a whole nother episode. That would be really, really interesting and really fun to do. So we’ll do that. But I do want to point out some things that will help in this process, and it’s not fluff. It is super, super important for you to know, as a business owner. All right, a couple things. First of all, we want a good deal. Who doesn’t want a good deal. It doesn’t matter how much money you do or don’t have. Everyone loves a good deal. We like to think that we’re saving money. That’s fun for everyone. So that is just concern. member behavior, we like getting a lot of value for our money. So squeezing our dollar, I guess you could say, we want to feel like we’re getting something special or unique. And we have FOMO, we don’t want to miss out on that good deal or that something special. On the other end, we want to avoid risk. We don’t want to have any doubts or any buyer’s remorse. And at the end of the day, our buying decision is easy to make, if it’s something that we know, we need, and will help us in some way. So those are some key takeaways about consumer behavior. That is pretty universal. I mean, obviously, there’s always one offs. But for the most part, we all tend to behave in similar ways, which is really fascinating. But it also makes it pretty easy to create an offer that will be enticing to most of your clients, most of your dream clients. So your offer is going to be designed around these things, knowing these things about how most consumers think and act, which means your offer and needs to increase desire, make it seem really super special, and irresistible and exciting and unique. It needs to increase the knowing so that knowing that it’s right for them, it’s the best thing for them, it’s going to help them, it’s going to get what they want, it’s going to create FOMO. So obviously, what needs to happen for people to feel like they’re missing out on something special, or a really good deal, or a good value. It’s going to reduce doubt, and reduce fear. So that is what your offer does from this consumer behavior perspective. So you can see, this is like pretty big stuff. This is not just like throwing spaghetti at the wall. Although, you know, all offers will take a little bit of trial and error to see what sticks and what doesn’t. But it’s it really does require some thought and is not just willy nilly, let’s just throw some things in and call it good. I want you to really think about this and see what would be best for your audience. Now, here we are, at our ingredients, six ingredients to a solid offer. The first one is the transformation. So this is the whole point of your product or service. This is what your product or service will help them achieve. It’s the promise. And if you’ve done messaging work for your paid offer, which you know, I talk about messaging work a ton and lots of episodes of unstuck entrepreneur now and I have it in every single one of my courses that will help you will guide you through the process of doing messaging work. But if you’ve done that, then your transformation, you already have it, it’s in there. So even if you haven’t thought about it intentionally, just in this way about your offer, it does already exist, you’ve already figured it out in that messaging work. Okay. So for example, just to give you an idea of what a transformation would be, if you’re a mindset coach, let’s say the transformation could be to release limiting beliefs that are holding you back from living your best life. So the promise of your service or your program or your course, is that your clients will release the limiting beliefs that are holding them back. That’s the promise. That’s the transformation that will happen. Number two, the second ingredient is the journey. So the journey is the path that you will take them on to get them there. So that point A to point B, again, that’s part of your messaging work. You already know this, if you’ve done that work for your paid offer, which everyone should definitely take the time to do. It makes all the difference in the world. The journey is that point A to point B. If you have a program, then this would be where you’re outlining the steps that your clients will go through or the modules in that program. In the case of this mindset coach could be like outlining the specific mindset tools and practices that you would take your clients through and how or why they will help them release their beliefs. So it’s the journey What is your journey that you are offering people. Next we have the price. That is obviously, the price of your product, or service, which is so much more so much deeper than just picking a number and slapping a price tag on it. It is about creating an environment that showcases the value that they will get the importance of the transformation that you are going to provide. It takes into account the commitment level of you and your clients. There’s a lot that goes into pricing. And when we look at consumer behavior, it is important to know as well, that we all associate a certain level of value to certain price points. So it’s never automatically the case that the lower your price, the more sales you’ll get. Because the lower your price, the less value is perceived from the buyers perspective. And if that doesn’t match up with like how important the transformation is, how painful their problem is right now, then it won’t be a match and they won’t buy. And in fact, it’s often the opposite, especially for service based businesses, because people have these specific problems that are like a big pain point for them. And they expect they really want a high level of service, they want that problem resolved. And that comes with a high level of value in their mind, and they’re expecting a price tag to match. And they’re actually seeking that out. So again, just a lot more to the pricing story than just like picking a number and rolling with it. And not to mention, there’s also, this is kind of a point in business where a lot of money mindset work comes into play. Because you start putting your money blocks and beliefs into your pricing strategy, you start trying to figure out what people can afford. And that’s not a good way to select a price. And there’s just all kinds of other stories that come into play about your worth and your value and all this stuff. So quite often there is some money mindset work to do. Also when it comes time to set a price for your product or service. But a couple important things you need to get compensated properly for your work, please do not forget that. Please make that a priority. Your paying clients also need to feel like they’re getting a good deal for the value of whatever that is. And yes, both can exist, you can and should be properly compensated. And also you they can feel like they’re getting a good deal. It can and does exist. Okay, let’s move on to talk about bonuses. This is number four. I believe bonuses are great because they’re so appealing, like Who doesn’t love a good bonus. And you can and should be attaching a bonus to everything that you have to offer. So even if you’re doing like coaching packages, the one on one clients that sign up with you should get a bonus and make that part of the package, you know, something they get as a special signup bonus. If you have a course or program, you’ll definitely want bonuses attached to that for sure. Who doesn’t love a good bonus? We all do. Right? They’re so appealing. They add such immense value, and they increase desire very easily. I always have people telling me that they bought my entire program just for the bonuses. And they don’t have to be big either to get that reaction. They just need to be valuable to your people, specifically to those dream clients of yours. So for example, the fate my favorite bonus that I have going on right now for the signature program bundle are the email scripts, because I know that my people, which are pretty much you guys, I know that for the most part, you don’t have the time or desire to write a bunch of emails. You don’t know what to say quite often because for a lot of you, it’s your first time ever writing sales emails. So that’s kind of new territory and can feel a little awkward and can definitely lead to some writer’s block if you’ve never done it before. So I took out all the guesswork and included 15 pre written emails for everyone in the signature program bundle as a bonus so super appealing for my people because it takes out the guesswork saves like a week’s like literally a full week working full time worth of work. And so really valuable to most of you, right to have that done for you. So that is something that didn’t take me long to do isn’t like this major thing, but it’s so valuable to the right people. So take the time to think about what that could be for your dream clients. And I do have a really good strategy on how to decide what to include as a bonus beyond just what is valuable to them inside signature program lab. So we can work on that together as well.
Number five, the safety net. So the safety net is really there to reduce the doubt and fear, which like I said, it’s one of those things that consumer behavior studies show we need to account for. This is something like a refund policy, or a guarantee, something like that, that makes your clients feel like it’s a low risk, high reward situation. And as soon as we’ve reduced that risk, then you have them pulling out their credit card and ready to pay. I think this is especially important if you have an online business, because in a lot of cases, your paying clients haven’t met you in real life, they don’t personally know you, your product is potentially digital. So there’s more risk involved than just someone walking into a store and walking out with the thing that they just paid for in their hands, there’s more, that’s a very low risk, right? You have it in your hands with a digital project product and working with an online business, that risk is increased, because they don’t really know what they’re getting as soon as that purchase goes through. So having that guarantee or refund policy is really important. But on the other hand, it is also important that your work is protected as an online business, especially, because all of it probably is digital, a lot of it is knowledge based. And you want to make sure that you are protected and covered as well. So think about all of this as you’re creating your refund policy or your guarantee or whatever you want to use to have as that safety net for your clients. Once you have that and really think about it intentionally. And to be fair to both people that also make sure that you have written documentation of it. And that it is part of your terms and conditions that people are opting into as they purchase. So if you have a refund policy, you want to make sure that refund policy is stated in your terms and conditions, or as part of your contract or whatever it is that they sign off on and agree to as part of the purchasing process. And again, all of that is covered. And I have a template for you to work with inside of signature program lab. All right, last one, number six, deadlines and limits which I kind of grouped into the same thing because they’re pretty similar. Because the main goal of this is to create FOMO, none of us like FOMO, that fear of missing out. And that goes in the buying decision as well. So if something is going away, or has the possibility of selling out, people are more likely to buy it. You can do this by having a launch that ends at a specific date. Having special pricing or a coupon code that only works for a specific amount of time, having a certain number of spots available for your coaching or in your programs, having bonuses expire, that kind of thing creates FOMO. So you’re creating a deadline for you know specific pricing or for doors to close or for bonuses to expire, or you’re adding a limit. So a certain number of people or certain number of enrollees or people in the group or whatever. Those are your options there. And again, this goes with that idea that we’re creating an argument against the ego, that voice in the head of your clients because we all have these voices anytime we’re making buying decisions that saying don’t do it, let’s stay stave, we don’t need that. That sounds scary. What if it doesn’t work? What if I’m not ready, all that stuff and some of that may be true. And then you can make the buying decision or your clients can make the buying decision from there. But if there are these other things that make it a little more irresistible, a little more enticing, then your intuition your own voice, your inner voice has the opportunity to really be brought to the forefront and to decide from that place. And it’s like, hey, no, this is a really great opportunity. Yes, this is what I want. This just made it that much more appealing.
I’m in, I’m not listening to my ego. So you can think about it that way, when deciding on what to include to create a little bit of FOMO. So those are the six ingredients to make more sales without selling, quote, unquote, selling. I hope you can see, though, really, when you think about it, how much more enticing and intriguing, your product or service will be with all of these ingredients included, versus just saying, here’s this thing I have go buy it like that isn’t enticing or appealing to anybody. But you add in the bonuses, you add in the deadline, you add in the safety net, the you know the guarantee or the refund policy, you really talk to that transformation in that journey and really showcase that. And you have decided on the price that is best for everyone that really shows the value of what you’re offering, then we have something different going on here. So as I also have mentioned a few times there is an entire module within signature program lab that helps you create your offer around your program. So if you need help with any of this, if you’re struggling to make these decisions on your own, I am here to help. I have it all laid out for you, I will make it as easy for you as possible. And that is available inside the bundle, which like I said, someone’s going to win next week full scholarship, don’t miss out on this opportunity. I’m going to be doing it once a year only. So the next opportunity is going to happen November 2023. And that is way too long. So make sure like I said you get first dibs Shawn mynar.com/scholarship to register to win the scholarship. And with that, until next time, take care. Hey friends, Shawn here and if you’re a coach or practitioner who’s looking to help more people, make more money and have more free time than I have a special invitation for you that you don’t want to miss. Right now. I’m hosting a free masterclass that will walk you through the process of adding a signature program to your business. As many of you know, the signature program business bottle has been my primary way of doing business since 2017. And after seven programs of my own created and helping dozens of other wellness pros create there’s I’m now sharing my exact process with you for free. In this one hour masterclass. Now, you might be thinking, Shawn, I’m just not ready to have my own program yet. Or I don’t have the time to build a program right now. Are you crazy? I totally get it, I get all of it. Which is exactly why I created this training in the first place. I want you to see how possible this really is for you and how simple it can be when you have a tried and true proven system in place, no matter where you’re at in your business today. So if you’re like most coaches and practitioners who have a dream of creating a scalable offer in their business that helps the people their mental health without it being directly tied to your time and energy. Then there’s a seat with your name on it inside my burnout prove your business masterclass. In just one hour, you’re gonna learn why adding a signature program will uncap your income potential forever, and give you more time for your own life, health, family and self care. You’ll learn exactly how my clients sold out her first program, even with a small audience. Because of this one super simple marketing hack that I am going to reveal. You’ll learn the simplified, foolproof process that will take your knowledge and experience and turn it into your own program in just six weeks, and also how to implement an automated marketing system that will grow an engaged audience full of Perfect Match clients that can’t wait to enroll in your program once it’s ready. Even if right now you’re starting at zero. All you have to do is head to Shawnmynar.com/burnout proof and save your seat for this masterclass before it’s gone. Shawnmynar.com/burnout Proof can’t wait to see you there. Hey, You friend real quick before you go, don’t forget to head over to my website and take the quiz to find out your solopreneur personality type.
I’ve created a super fun, super informative two minute quiz that will show you which one of the four solopreneur personality types you fall into. Could it be the boss, the socialite, the visionary, or the supporter? Which one are you? Not only is it just fun to know more about yourself, especially as it relates to your business, but it’s also really important information so you can be sure that you’re building a business that works for you, based on your energy, your personality, and your desires. Did you ever take those quizzes from the Cosmopolitan magazine back in the day? It’s kind of like that, but with actual solid questions and real helpful tips and advice at the end, you can find the What’s your solopreneur personality type quiz right on the homepage of my website at Shawnmynar.com head there now to take the quiz then let me know over on Instagram at unstuck entrepreneur, what your type is, I’ll see you over there.
For the past 5 years, I’ve had over 20 streams of income in my online business with all but one of them being passive. To say I am a BIG fan of this business model is a complete understatement. And it’s interesting to me because I don’t see enough business owners take advantage of all the income opportunities at their finger tips. I’m here to change that! In this episode, I’m going to take you behind the scenes of my business and share more about each one of these income streams and give you 10 passive income ideas that you can add to your business. Stay tuned!
“Once you are confident with your niche, guess what else you are gonna be confident in? Everything.” – Shawn Mynar
“You don’t have to wait for your business to get bigger or for you to have had more clients, these passive income are stuff that you can do right now.” – Shawn Mynar
“Stop waiting and start doing.” – Shawn Mynar
“Passive income is something that builds over time but you gotta get started now and really get clear and intentional about what you’re doing and what you’re building now.” – Shawn Mynar
Niche Confident Class – shawnmynar.com/niche
Signature Program Bundle – shawnmynar.com/bundle
FULL EPISODE TRANSCRIPT BELOW:
For the past five years, I’ve had over 20 streams of income in my online wellness business with all but one of those streams being passive. To say I am a big fan of this business model is a complete understatement. And what’s interesting to me is I don’t see enough business owners taking advantage of all the income opportunities they have at their fingertips. So I am here to change that. In this episode, I’m going to take you behind the scenes of my business and share more about each one of those income streams plus give you 10 passive income ideas that you can add to your business, too. So stay tuned. Hey there, I’m Shawn miner, and this is unstuck entrepreneur. I’m a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business where you work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I’m obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That’s right hustle culture, not welcome here. Let’s get into today’s session. Hey, hey there, friends. Welcome back to the unstuck entrepreneur podcast. So happy to have you here chatting all about passive income. This is like such a big topic in the online business space. And just kind of almost like this buzzword going on. And so we’re going to talk all about it the good, the bad, the ugly, because I’ll really, there’s very little bad or ugly, but we’ll talk a lot about the good. And the little bit of bad that comes with passive income in this episode, and I’m even gonna like open up my books and share with you where all of my income comes from in my business, because it’s not all from one or two, or even five places, we got a lot of different income streams over here. And I’m gonna share them with you. So you can see how possible, this is for you, too. Before we get into that, just a final reminder, this is your last chance, it’s a little last time I’m going to be talking about this, the niche confident class is going on now. And it’s going up to its permanent forever price. In a matter of days, in just a few days, it will go up over 50%. So right now, you can get this complete niche training for over 50% off for the next few days. Only before it bumps up to its forever pricing, niche confident What the heck am I even talking about? It is a course specifically for the business owner who has never done any formal training, to get clearer on to define and to start marketing towards their niche, or niche or dream client or ideal customer, or whatever you want to call it. I see a lot of people and a lot of my clients, a lot of people that have been in in my programs, they think they have a niche. They think it’s specific enough. They think they are marketing and talking to these people, but they’re not. And so now it’s time for you to get honest with yourself and really see are you attracting the people that you want to work with? Are you being specific enough in your content? Are there these people actually in your audience? Or are you struggling to do that? Are you struggling to find these people? Are you struggling to say the right things? Are you struggling to have them connect
with you? And most importantly, are you having people become paying clients to the degree in which you want them to? AKA Are you making the money that you want to make? Are you creating the income that you want to create in your business? And if not, if the answer is no to any of that, you need to change that and you need to get to the root cause of what is going on there. And it starts with knowing and speaking to and honing in and getting really clear and confident in your niche or niche and that is what we are going to do in niche confident together. This is your chance to get in listen, you did not get into business to struggle your way through Do to put out content that nobody engages with, to not make the money that you want to make. And to just feel this, like lackluster thing about what you’re doing in your business. And knowing your niche is the first step. And it really is the catalyst that will drive everything else. Once you are confident in your niche, guess what else you’re going to be confident in, like everything, it really does guide everything, and really does create that entire system and your entire energetic expression of your business. So let’s start with that. And I’ve made it extremely accessible. So you all can get the proper training that you need in this area of your business. So Shawnmynar.com/niche, spelled N IC H E, Shawnmynar.com/niche, to get in on that, and the special pricing for a few more days only. Okay, let’s get into this chat about passive income. What is passive income in the first place, I think it’s important to start here, and really also talk about is it actually truly passive because that is a big misconception in this world, I think this online business space. So the way that I see passive income is any income that isn’t directly dependent or tied to your time, like, the amount of money that you make isn’t capped by the amount of time you can put in or the amount of time you’ve worked. A non passive income would be like one on one client work where you get paid when you get a one on one client, and you spend time with that one on one client, just the two of you. That is how you make money. And then to make more money, that means that you are taking more time to be with more clients. So you’re increasing your client load if you want to increase your income, which also means you’re increasing your workload that is not passive. So if it’s passive, that means that you can increase your income without really changing much of anything in terms of the workload that you have the time you spend, that kind of thing. So that is the difference between the two, we’re talking about passive income today. Now, I think that this buzzword buzz phrase is a little misleading, because it makes it seem like it’s completely hands off, and you don’t have to do anything. And money just flows into your bank account while you’re sleeping while you’re on vacation. And that is absolutely true. That does happen for some of your passive income streams. But that doesn’t mean and it shouldn’t go unnoticed. All of the work that you did to get to that point where you could be sleeping, and make money, you could be on vacation and be making money, there’s a lot of work, a lot of time spent to get to that point. And there may even be some work that you’re still actively doing. It’s just you’re spending your time a little differently. And most importantly, that time that you are spending is not determining the income that you are available to make. So the time that you are spending working on your business, working in your passive income streams, is actually spent doing things that will increase your income increase your impact exponentially. Why while creating time and energy for you away from work, I hope this all is making sense. I’m just split firing some words here, going with it. So hopefully that makes sense. But very rarely is income entirely passive entirely hands off, and it’s just rolling in while you do absolutely nothing. I do personally have some of those passive, like truly passive income streams. But that also doesn’t take away from the fact that at one time I was working really hard to get those up and running, I was spending months of time in some cases, getting them to that point to where they could be entirely passive. And we’ll talk about some of those because some of them are actually really easy and have been really easy and very little time taken to make them truly entirely passive. But what typically happens in most cases is that when you have a passive income stream, you are instead spending most of your time marketing that product, creating content around that product, serving the clients and customers that have purchased that product fiddling around with the back end of that product to see if it can be more optimized to work a little better that it’s still working that it’s doing what it’s supposed to do all the back end stuff. So it still does work. While your time, energy and effort from you, but that time, energy and effort doesn’t directly correlate to the amount of sales you make, or the income you produce, we got it. I think we got it. Let me go into my examples now. So ever since I’d say 20, probably mid 2017, I have had around 20 streams of income in my business at any given time, and all but one of them have been passive. So the one active, I guess we’ll call it stream of income is having one on one clients, which I have done on and off over the years. First of all, I am an affiliate for I’d say about 10 Different brands that I still actively receive payouts from some I talk about and reference today. Others I do not, but I still get that payout. So today, there are software and tools that I use in my business that have made my life a ton easier that I super love, that have made my business more impactful and really helped me grow my business that I now share with others. So I talk about them when it’s appropriate I share about them in my programs, I write emails, blog posts, maybe potentially on social media talking about them as well. And most importantly, I am consistently working to build an audience of people who want to hear about these products. So I would say probably about five of those 10 brands I’m actively talking about today. But then there are others that I haven’t talked about in a long time, I’m talking years, but I still get payouts from them on a monthly basis. And this is because Ding ding ding here, listen up. I wrote blog posts, and created podcast episodes, where I referenced those products a long time ago, and they are still out there in the world. And so people are still using my link to purchase those products. And I’m making affiliate commissions. I’m thinking about one in particular right now. It’s called soy thrival. And it is bovine colostrum. And I wrote a blog post about my experience using it for my auto immune disease in probably 2014 2015, maybe it still is one of my most popular pages on my website, people still read that blog posts from years and years and years ago, purchased the colostrum to help them with their autoimmune disease. And I get a payout. And this is however many years ago, and it probably took me you know, an hour or two hours at the most to write that blog post. And here we are, years later, and I’m still getting that return. So that’s an example of how it really truly can be passive. First of all, because I’m not doing I haven’t ever talked about that really anywhere else except that blog post. And it can also be a situation where you don’t have to spend a lot of time energy and effort getting it to that point, either. This is where breaking that idea of I need to work harder to make more money, which is like my it’s ingrained in my head so deeply from so many past generations of my family. That is a very big belief that I constantly struggle with. But that just breaks it right there that proves it wrong over and over and over again, every single month, every single time I see that go into my PayPal account, the affiliate Commission’s for that. I know it’s not true, I don’t have to work harder to make more money. I just found a product I really super loved that really worked for me and a problem that I was experiencing. I shared my honest experience and what it did for me, I put it out into the world for people to know about that information too. And here we are, let’s see six, seven years later. Really, really cool stuff there. And this is also just a reminder to you, first of all, and we’ll talk about this create a partnership with brands you love see if they have an affiliate system to become an affiliate for them. And so reminder for that, but also a reminder that the content that you are creating now in your evergreen type content, which would be blog posts, podcasts, episodes, YouTube videos, the stuff that you’re putting in there lives forever. And so remember that you know even If you write a blog post, and five people read it today, how many people are going to read it in the coming years, and the impact that it could make whether it has a link to a product you love or not just the impact that it can make for years and years and years to come. So keep that in mind, too, they live on and they gain a life of their own in some cases. So I have about three or four probably other brands that are like that, where I have, like I said, podcast episodes from years ago that people are still listening to, and still using those blinks. So that right there is about 10 of my income streams 10 ways I make money every month. Now, I also have my courses and programs. So right now I have three courses, and one program that are actively on my website. And I’m sharing about them regularly. They’re going on, they are available for purchase, I talk about them a lot here I talk about them. On my social media channels, I write blog posts that linked to them, all of that stuff. And that’s launch list accelerator, holistic business starter, and niche competent. Those are my three courses, actively promoting them right now. I also have one program, my signature program, which is kind of meta here signature program lab where I teach others how to create your own passive income stream weird, how weird is that, by way of a signature program. So that is a program because I am actively in there, I’m holding coaching calls, and office hours and things like that. So it’s more of a program, not so much a course. So these four incomes streams are by far the bulk of my day to day work, not necessarily creating them, I already did that. And it took a while to create all of those, yes, I’m not gonna lie, it takes a while it takes probably a couple months to really create a good course a good program. And, but that’s already done. And so now I really spend my time in the sales and marketing department of these courses and program, I’m working on launching them and doing the work behind the scenes to get a launch prepped for these. I’m supporting the people going through I’m working on the backend of it, I’m creating content around them to get people interested and involved if they want to be. And most importantly, I’m building an audience of people that are a good fit for these programs and courses. So that is where a large, large large chunk of the work I’m doing day to day is going right now. Now, I also have one other course that I don’t actively promote, that still sells regularly from past podcast episodes, I have blog posts that go to it, I have freebies out there in the world that go to it. Now it’s not even on my website actively, there is a sales page for it, where you can just go to my website and find it right now. But this is all coming from past content content that I created years ago, that is still working in my business. So once again, that reminder what you are doing today in the Evergreen sense. So this does not necessarily apply to social media or anything like that. But these evergreen pieces of content that you are creating will go on to work for you and your business for years to come. So yes, I still have that course going on behind the scenes that does sell that is entirely passive at this point. But of course, a lot of work went into creating that and creating a whole business around that all the podcast episodes. I mean, I basically had an entire podcast that was just directed to this one course and so 130 podcast episodes that now lead to that course. And so yeah, a lot of active work at the time that then is still now working for me passively. I then also have an ebook that I don’t talk about or promote at all but but still sells from years ago. So I wrote this ebook. It’s actually a workout routine, a four week workout program for people who have autoimmune disease or adrenal issues or hormone issues that need to take it easy on their bodies but still want to keep or get fit in their own way and being gentle with all of that. So really cool thing, really cool program I created. Gosh, this was back in 2008 15 or 2016, I think, to created this ebook, I wrote a blog post that links to it. And I put that blog post up on Pinterest and have some pins to that. And it took off. And it is a really popular another really popular blog post that I still have on my website. And it links to that ebook, and people buy that ebook. So again, superduper passive at this point, on my end, wasn’t always the case did the right things to make it so that it could be passive now, and it will continue to work for me and my business. So those are, I think I’ve covered them all, there might be more. But you know, then I also, of course, like I said, have one on one coaching as well, which I do when it feels like the right time in my business, I do offer one on one coaching, it went from nutrition coaching, to mindset coaching to now being business coaching, and I do offer one on one business coaching. So if that’s something you’re interested in, send me a direct message on Instagram, and we can talk about that at Shawn Mynar over there. So that is not passive that is active, I am working with you, I am deep in your business world and helping you build that. So very active. But as you can see, I now have the capacity to do that and to kind of be more picky about when I take one on one clients, what kind of one on one clients I take, and how many and all of that stuff because I have created this space in my business to do so because of these passive income streams. And the majority of them being passive, the majority of the ways that I make income is in this passive sense. And I hope you know by now how passionate I am about helping you get there too, because it’s really challenging to do it any other way it will lead to burnout, it will lead to you not loving what you do anymore. Because you’re so wrapped up in the time and energy that everything takes when it could be so much different, it could be so much easier. And I still don’t see enough of you taking advantage of this. And that is what I want to change. And you don’t have to wait for your business to be bigger or for you to have had more clients. This is stuff that you can and should be doing right now. Like I said, those blog posts that I wrote, however, many years ago, I was still, you know, barely making ends meet at least things were not going that well in my business to be totally honest. But I kept looking for these opportunities. And I did the work that I knew would continue to help me. So I wrote those blog posts, or worked with these brands that I really loved and really helped me and I just shared the word and look at this. Now however, many years later, they’re still working behind the scenes for me. And if I wouldn’t have done it, if I would have told myself, Oh, I’m not ready, or I need my business to be going well, I need a bigger audience, I need to have more clients or any of these things that you guys are telling yourself that are keeping you stuck, please stop waiting and start doing this work. It will help you for years and years and years to come. But you’ve got to get out of your own way and start doing some of this. Okay, I’m off my soapbox, I got a little hot there. Because this is what I see. And I don’t want that to happen for you anymore. It can be easier, it can be simpler. So let’s make it happen in your business. Not to mention just as a side note, it is also very fun to make passive income, it is very, very cool to be sleeping or be doing something entirely different or be at lunch or on vacation or on a hike and get a notification that someone has bought something that’s going to change their lives that is going to help them immensely. And you didn’t have to be hands on with that entire process. very, extremely cool and life changing for everyone involved. So let’s get you there. Let’s talk about some of these passive income options that you have to add to your business, a lot of which I’ve already shared because I’ve done them, too, but we’ll go over them in a more succinct way. So you have options to choose from. I do want to stop here quickly and remind you that this takes time. Don’t expect to have 20 streams of income coming in by next week. This is something that builds over time but you’ve got to get started now and really get Clear and intentional about what you’re doing and what you’re building now. And then as you go, you will start maybe having more brands that you love, or you will have an idea for a course or a program or a masterclass or something like that. And it just keeps building. So let me make that clear right now. So don’t get yourself overwhelmed and stressed out thinking, you have to start working on all of these right away. These are in no particular order, just kind of how I was thinking of them. So just know that also, the first one being an e book, like I said, I created a four week program, it was just a digital ebook that I created on Canva and sold. And you can do that to something like a recipe book, or a journal or a workout program. Is there anything in your business or in what you do with clients, that would be conducive to being in a book, it could just be an actual book to a writing? Is there anything that would work to be in an e book. So obviously, ebooks are typically really low price point, mine sells for $19. I think that’s a pretty average rate for an e book. But a really great way for people to get an idea of what it’s like working with you to get their hands on some of the work you do if you are like a recipe creator or something like that in a very digestible way. And in something that is a really accessible way, you know, really low price point. So good option there. And that can just live basically, on your website at all times with you kind of promoting it and building your audience around it and that kind of thing. And of course, like I mentioned, write blog posts that then link to it that works well to the next would be a paid masterclass, which could be either live or pre recorded. So this would be if you want to teach on something that could be taught in like, an hour or two. And you can set it up. So people join you live over zoom or whatever. And you teach on the thing, you give them some stuff to do in that one or two hours. And they come away with some sort of small specific transformation. So obviously, yes, masterclasses are best if kept small, and if kept very specific, they are also a really great again, kind of like intro to working with you. Because they’re also usually a low price point, I would say under $100, for the most part would be an average price point of a masterclass whether it be live or pre recorded, doesn’t matter. So again, something to think about in your business, if there’s one very specific topic, one really specific thing that you could do, where you’re teaching, and coaching, and also giving a little bit of work that can be done in kind of a class format, that is live or pre recorded or both. So you can definitely do it live and have people come and attend and pay to be there live. And then keep that recording and put it up as a pre recorded masterclass on your website, or just create a landing page for it if you don’t have a website yet. And that can go on for years and years and years to come. That could be a passive income source for you. Number three, we have a paid challenge. A lot of challenges are free, that is kind of like a launch style that you can use to get people then into a bigger course or program from there. But you can also do it as a paid challenge. And I again, would say this is a really low price point like under $20. To have people join in this challenge where you’re, you know, it’s three days or five days, and you’re kind of work taking them through some work that again, provides a transformation, a small transformation at the end, and kind of takes them on this mini journey. Again, a really great way for people to get to know you and your work at a very low price point. And just as a side note, in all of these cases where you have a really low price point way of working with you, it almost always leads to them wanting to invest in another way to work with you that is most likely going to be at a higher price point. So having these low price point offers is essential to help your business growth. It’s just a known fact that once someone pulls their credit card out to work with you once they are much more likely to do so again. So it’s really nice to have these low price point things that are always available or maybe they do kind of come out and you promote them at certain times. Seems that works too. But a challenge is one of those options. And most likely it will be with emails, you’ll send an email with, you know, work for them to do a lesson. And also potentially, like I just did in my challenge, a podcast episode, or you could, and, really, you should also have a live component, a way to go live in a Facebook group that’s private, or on a slack group or on Instagram or something like that. So they get a little bit of live coaching in that challenge as well. Moving on to number four, which is online courses, if you have something in your business, or something that you want to teach your dream clients, that is how to content it. Like you will know, if you have an online course within you if you can think of a topic that starts with how to like how to create a month’s worth of meals in one hour, or how to read your own astrology sign. Those kinds of things, where it’s really can be chunked down into a step by step tutorial of how to do this thing. That is what is good for an online course. If you have that in your business, then you can work with an online course creation platform, I love Kajabi, you can put all of your content into this platform, take these people through the process of learning that thing. And do so through video content, audio content, PDFs, worksheets, guides, all of that stuff, put it all into this one place and have people go through it, it’s as simple as that you have an online course you have a place for people to go to learn how to do something within your area of expertise, your niche.
Now, you can also have a signature program, which is number five, and that is my love. That is what I teach. And that is what I guide people through on how to create in their business. And that is different than an online course, I did a whole podcast episode about this. But I’ll share the debrief here. The main difference is with a signature program, it’s guiding people along on a journey on a transformation that goes beyond just how to do something. Now you may be teaching how to do something within your program, you may be teaching how to do a lot of things. But it goes beyond that. Because it also provides the support and the community that an online course does not because you perhaps we’ll be doing office hours or a group coaching call or you know any you’ll have this community aspect as well, where the group can kind of work through everything together to which is just so powerful and not typically provided in an online course. And if it is, then it’s not a course it’s a program. And they’re just calling it something different. So that’s really one of the biggest differences is in that how to do something in an of an online course versus let me guide you through this journey, this transformation and, and be there for support and encouragement as well. And because of that difference than the other difference is in the price point. So online courses usually have a lower price point than a signature program, usually quite a bit lower. Because it’s a lot more hands off. There’s not that support, and guidance and encouragement that a lot of people need. Whereas in a signature program, it’s a bigger transformation than just how to do this thing. It’s a bigger transformation, there is that support and guidance, and there is that community. So that naturally comes with a higher price point. But the actual doing creating of the program is very similar to the course where you are figuring out what do you want to put in that program, the journey that you want to take people on what you want to include what’s important for them to know and learn and do and creating the content and putting it into your platform for them to all go through. And then once that’s done, it’s done. So obviously, signature programs are my favorite, I think, you know,
I think it’s the one that I am most drawn to and really wanted to help people with the most out of all of these, because it’s so impactful for both your clients which is obviously really important. It’s so impactful for your clients and for you and your business. It’s just, I don’t know, it’s my favorite and I think it’s Best. And if you’re interested in having a signature program in your business, I would love to guide you through the process. Just go to Shawnmynar.com/bundle. Next, let’s move on to talk about memberships, which is number six on my list. So a membership is a situation where you have someone paying your clients paying you on a monthly basis or a yearly basis to stay a part of your membership. So you likely are giving deliverables to them every week, or every month or quarterly, probably a combination of all of the above. And they stay a member to get access to that continued content, continued support, encouragement to be part of the community and the group, and everyone starts becoming friends. And then it’s all a really fun, great membership. And people stay members for as long as they want a council when they want. It comes and goes it ebbs and flows. And that’s how memberships work. And you are creating content for that membership. Kind of on a rolling basis. As I mentioned, there will be something potentially that you provide weekly, something, maybe you provide monthly something, maybe you provide quarterly yearly, and you kind of have to decide on what those would be and do them as part of your membership in order to keep your members. So that is an option for you to and pricing for memberships, they’re kind of all over the place. But you know, typically it can be somewhere between $20 a month, up to $200 a month totally depends on obviously, what you are providing the transformation that’s going to happen, and the promise of your membership. Next, we have brand partnerships. So this is when we kind of switch and start talking about not things that you are necessarily creating in your own business, but ways that you are earning income for talking about other businesses, perhaps. And brand partnerships are a phenomenal way to do that. We are definitely in the area of affiliate marketing, and it works. I’ve definitely purchase things when I see other people that I trust recommending them. And I also I like talking about businesses and things and products that I love and that I use. I think this is really important when talking about brand partnerships, I think this goes without saying but let me just say it anyway, to partner with those brands that you really truly do love and use yourself and recommend and have experience with instead of just picking the ones that like pay the most money or something which honestly, I do think some people do, but let’s not be those people. But yeah, if there are brands that you love companies that you love, check out and see if they have an affiliate program, or a partnership program. Some people call it different things. And that’s fine, it all means the same thing. And look into it and see if that works for you see if that would be something to include in your business. Sometimes they’re really good. And sometimes they’re not so good. And it’s not even worth it, you’ll just kind of talk about it as you talk about it for free, because you love something and it’s not worth signing up and going through that process. So make sure it looks good to you and then partner up with some brands that you love. And this is a great thing that you can include in your email newsletters, just talking about a brand or an experience with a brand that you love and why you love it. And providing that link and obviously making it clear that you do receive commission, just to be totally transparent. But that is a really great thing to put in those emails to write blog posts about to talk about in your podcast episodes or your YouTube videos and really create a great system where you are talking about things that you love. And people are taking your advice, taking your recommendations and getting that in their lives and you get paid for it. How cool is that? It’s a great, great thing. I do also want to include in this section, working with supplement companies because I know I have a lot of health coaches and nutritionists and naturopath and acupuncturist and all these wellness business owners which is so amazing and we all have a great opportunity to partner with the supplement companies that we use and recommend for our clients or that we have in stock or just that you would recommend anybody use and get a really great perk or Really a great affiliate commission for recommending certain supplements. And again, don’t recommend supplements you don’t actually use or recommend just because you want to get their affiliate commission, that is not okay. But if you are already really using and recommending and putting a certain protocol together that has all these supplements, well, then you should be getting paid for that
that is totally okay. And so get that set up in your business ASAP if you work with supplements. So that’s brand partnerships. Now let’s move on to referrals, you referring people to other people’s work, that’s actually something I forgot to put in my list of my income streams is referring people to other people’s courses, or to become clients of other people’s and getting a kickback for that. So that’s what I mean by referrals, if you have taken a course or a program, or worked with someone that you love that really had a great product. And now you would recommend that to somebody else, well then recommend it to somebody else. And before you do, so check in with them to see if they have a partner program. So I have a partner program for all of my courses and programs. And there are people who are in my courses and programs that then recommend they sign up for the partner program. And then they recommend them to their friends or colleagues or family members, and they get a payout. Because they just marketed my course for me. So of course, I want to give them a nice, big thank you for that. So if there is anything in your life that you have had a great experience with, become a partner. And, you know, yeah, you can do word of mouth talking about it to your friends and colleagues, you can post about it, you can write an entire blog post about it, you can do a whole email, sequence around it, whatever you want to do as much as or as deep as you want to go. Obviously, the more you do, the more commissions you will make. But that’s up to you. And there’s a ton that you can do. And you can even contact that person directly who you are referring people to and ask how you can participate, maybe you can be a part of their next launch. And they can provide materials for you to use and everything. So lots of ways you can do that. Number nine, we have content sponsorship. So this would be if you have a blog, and you have advertisements along the side or along the bottom, where people are essentially paying to, or companies are paying to advertise on your content. Same thing with a podcast, if you have a podcast and you get sponsors on your podcast to kind of interrupt and create a commercial, where they are promoting their company, their brand, their product on your podcast. And then same thing goes for YouTube, content sponsorships, those can be really, really big and lucrative for you.
They typically take a decent sized following. So enough people reading your blog, listening your podcast going on your YouTube channel in order to get that interest from other companies or brands. And in order for it to actually be a decent chunk of change. But hey, even 20 bucks, who cares? Let’s just get some passive income going. But yeah, it will take a specific usually it takes a specific number for you to hit in that regard before companies will consider partnering with you in in that space. So keep that in mind. But content sponsorship is awesome. And I am actually still getting payouts from content spot sponsorship from my past podcasts from years ago. I’m still getting payouts from that as well, which is really cool. And that can be the case for your content, as well, but content that lives forever. That’s what we’re really going for here. Alright, we’ve made it to the last one, which I feel like is a kind of new passive income opportunity, then that is subscription based content. I guess it’s not new, but it just seems to be really taking off lately, I think because like you can do Instagram subscriptions now. You can do newsletter subscriptions now. And podcast subscriptions to where basically it means there’s a specific type of content or level of content that is behind this paywall that Oh, only people that subscribe can receive. So you may have a podcast where everyone gets to listen. But then you have specific podcast episodes where only people who pay can listen. And same thing with newsletters, you might have, you know, a weekly newsletter, but then you give more specific, highly targeted, more valuable content in a newsletter that only people who pay can receive. And like I said, I think now Instagram has this way where you can have a subscription to where you only see certain extra Instagram posts are a part of a group or something like that on Instagram. So that is an option for you to again, something to just consider, really, in all these cases, it’s something to really look at what you want to do, how you want to help people, what kind of services what kind of help do you want to provide? And how can you package that up in different ways. And you can see that all of these are really different price points, two different ways that people can work with you at differing price points based on what they need, what their problem is, what they have access to. And that’s really important too, is to have these different levels of access to you in your business. So like I said, as we wrap this up, like I said, I don’t want you to hear this list and get overwhelmed and start thinking you have to do all of these, right now. Instead, I want you to be excited and inspired by the amount of opportunity that is at your fingertips right now for you to make more money, and work less, while still helping a ton of people, more people than you ever thought possible. That is so cool. And so powerful. And that is the world that we are living in right now, we have this opportunity, we might as well make the most of it and start creating these other income streams in your business, start doing this work to have these moments where you are just out doing something, you’re out running errands and you get an email that someone bought your program, or that you got a payout from a brand, or you get an email that some brand wants to work with you and wants to sponsor your podcast, this is all possible for you. And if there’s any even teeny, tiny little voice in your head, that is saying, well, it’s possible for everyone else. But you. If there’s anything in you saying that, then we need to talk, I want you to send me a DM at Shawn Mynar on Instagram. And let’s talk about that. Let’s figure out where that’s coming from and what we can do to prove that wrong. And I can tell you, like I mentioned, I am someone who has always been told and has always thought I have to work harder to make more money. And when I first my very first opportunity to make passive income was with an e book that is not out or it’s so embarrassing that it’s not even being sold super passively. At this point, this ebook is in its grave. But I did make my first sale of that ebook many many years ago. And that was the first time I had the experience of not working harder to make more money. And it changed me forever. Because it changed that voice in my head because that voice got weaker. Because I had evidence that it wasn’t true that it was possible for me that even though I wasn’t very far along in my business, even though I did not know what I was doing, even though I did not know the tech side of anything or how to do any of this behind the scenes. Even though that first ebook was so embarrassing and ugly, it still helped people and people still bought it. That is what I needed. And I will help guide you through that for you, too.
I just need to know where you’re at. So send me a DM at Shawn Mynar over on Instagram. I’m hanging out there for the most part. And I hope this helps give you some ideas of where your business could go really, really soon and just chunk it down one step at a time. All right. Until next time, take care. Hey friends, Shawn here and if you’re a coach or practitioner who’s looking to help more people, make more money and have more free time than I have a special invitation for you that you don’t want to miss. Right now. I’m hosting a free masterclass that will walk you through the process of adding a signature program to your business. As, as many of you know, the signature program business bottle has been my primary way of doing business since 2017. And after seven programs of my own created, and helping dozens of other wellness pros create theirs, I’m now sharing my exact process with you for free. In this one hour masterclass. Now, you might be thinking, Shawn, I’m just not ready to have my own program yet. Or I don’t have the time to build a program right now. Are you crazy? I totally get it, I get all of it, which is exactly why I created this training in the first place. I want you to see how possible this really is for you, and how simple it can be when you have a tried and true proven system in place, no matter where you’re at in your business today. So if you’re like most coaches and practitioners who have a dream of creating a scalable offer in their business, that helps the people that are meant to help without it being directly tied to your time and energy. Then there’s a seat with your name on it inside my burnout prove your business masterclass. In just one hour, you’re going to learn why adding a signature program will uncap your income potential forever and give you more time for your own life health, family and self care. You’ll learn exactly how my clients sold out her first program, even with a small audience. Because of this one super simple marketing hack that I am going to reveal. You’ll learn the simplified, foolproof process that will take your knowledge and experience and turn it into your own program in just six weeks, and also how to implement an automated marketing system that will grow an engaged audience full of Perfect Match clients that can’t wait to enroll in your program. Once it’s ready. Even if right now you’re starting at zero. All you have to do is head to Shawnmynar.com/burnout proof and save your seat for this masterclass before it’s gone. Shawnmynar.com/burnout Proof can’t wait to see you there.
There’s one big marketing mistake that I see a lot of wellness business owners making that they don’t even realize they’re making. And If you’re someone who’s making this mistake, it’s easily costing you clients, sales and income. With just one simple shift, you can solve this problem, save your marketing materials, and quickly start making more sales, attracting a bigger audience, and connecting deeper with your people. Let’s find out if you’re making this big marketing mistake and how you can turn it around asap. Stay tuned!
Niche Confident Class – shawnmynar.com/niche
“Squeeze the most out of your content. Be sure to use it to the best of your ability. Be sure as many people get in touch with that content as possible.” – Shawn Mynar
“Just remember that what you are creating today can be re-used over and over and should be re-used over and over again.” – Shawn Mynar
“People feel seen, heard, understood, and acknowledged when they feel like someone is in their head, speaking directly to them using the words and phrases that they have going on over and over in their head.” – Shawn Mynar
“It’s about changing your words so that you create a better connection with the people that are already in your audience.” – Shawn Mynar
“Figure out their words then do an audit with your stuff.” – Shawn Mynar
FULL EPISODE TRANSCRIPT BELOW:
We need to have some real talk, because there’s one big marketing mistake that I see a lot of wellness business owners making, and they don’t even realize they’re making it. And we need to figure out if that’s you, too. If you’re someone who’s making this mistake, it is easily costing your clients sales, and obviously income. And with just one simple shift, you can solve this problem, you can save your marketing material, and quickly start making more sales, attracting a bigger audience and connecting deeper with your people. Let’s find out if you too are making this marketing mistake and how you can turn it around a s a p so you can feel good about selling again. Stay tuned.
Hey there, I’m Shawn Mynar, and this is unstuck entrepreneur. I’m a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business where I work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I’m obsessed with showing other heart centered coaches, practitioners and solopreneurs how to build a business and life they love. Consider this podcast your safe space to learn both the inner work and practical strategies required to build the impactful profitable business of your dreams, no hustle, grind, or long hours required. That’s right hustle culture, not welcome here. Let’s get into today’s session.
Hey, hey there, friends. Welcome back to the unstuck entrepreneur podcast. So grateful to have you here. So grateful for your support of this show means the world to me. And I hope you enjoy the last five episodes before this one where we went through and did things a little differently had a little challenge for you had episodes come out every other day for over a week. That was cool. What I realized, you know, I’ve been podcasting for almost eight years now, and have put out an episode every single week like clockwork. In some cases, if I’m taking a break, they’ve been repeat episodes. But I think I’ve only missed one or two weeks in the past eight years almost. And for some of that time, I was even doing two a week, either having overlapping podcasts or doing two episodes on one podcast a week, it was just I podcasted a lot. And I’ve just always stuck with this feeling or this thinking that you just put out an episode a week, you stay consistent with it. And obviously that is great. And that’s what a lot of people do. And it’s definitely what I recommend if you’re just starting with your podcast. But then I’m like, You know what, I don’t have to do that I can do whatever I want. If I want to put out multiple episodes in one week, if I want to do this challenge, and put out five episodes every other day for 10 days. Why not? Let’s do it. Let’s mix it up a little bit. So anyway, that’s what happened. And I hope you enjoyed it. It also was a lesson for me or just a reminder, and I’m just saying this here so that you can be reminded of this to to use your content, any and all content that you create, especially content that has really helped people that was really impactful and that you really are proud of use it to its fullest extent. So as you probably noticed, and you may have been a part of this in the past two, I hosted that challenge back in April of 2021 in a kind of live format. And I had these, these recordings of it that I was just kind of not doing anything with haven’t done anything with for a year and a half. But I really loved that challenge. I put a lot of work into creating that challenge for people and didn’t have it just sitting there collecting dust when it was something I’m really proud of, and I know helped a lot of people, it didn’t make sense. So as I’m kind of thinking about how can I best use and reuse and squeeze the most out of all of this content that I’m creating for my business, when I have something that is an audio recording of something that would be really helpful to you as podcast listeners, I’m going to use it. So now that I’ve gotten into that frame of mind and starting to think more about that it is possible that you will start seeing like recordings of past coaching calls I’ve had, where I still have that audio, maybe the audio of some videos I’ve done where you don’t need to actually see me to get the message. And I will put those up on the podcast too. Because you know, we all can do whatever we want with the platforms that we have. We don’t have to stick to any rules. Number one lesson here and number two lesson squeeze the most out
Have your content, be sure to use it to the best of your ability. Be sure as many people get in touch with that content as possible, which means potentially bringing it back after a year and a half or three years or five years, if it still resonates, and the message is still clear, just remember that what you are creating today can be reused over and over and should be reused over and over again. So it’s not all like you spent hours on this thing, and then never sees the light of day doesn’t have to be that way and shouldn’t be that way. So if you have no idea what I’m talking about, go back the past five episodes before this episode was a client attraction challenge that I put together for all of you who are wanting to attract more people to your work to get more paying clients. It’s like the five things that you really need to consider, first and foremost, when getting into that space of attraction, client attraction. So head back there and get started on those after you listen to this episode. And take you back to one of the conversations within that challenge. We talked about the need to get really, really clear and defined and competent, on who you help, and how you help them. In the business world. This is called defining your niche or niche, your ideal customer. If you are in my world, my orbit, I like to call it the dream client. I have noticed over the years of helping wellness professionals with their businesses, that this is a big, major, huge sticking point, they might know that this is a big huge sticking point for them. But a lot of people don’t realize that they are resisting, creating and defining a niche, or that they think they have a niche. But it’s not nearly specific enough. There’s just a whole lot of stickiness, stuckness since this is the unstuck entrepreneur podcast around the idea of figuring out your niche, especially in the wellness world. And so let me ask you this question, on a scale of one to 10. How confident are you in your niche. Now, this is not asking you how specific you think your niche is how much you love your niche, how popular or unpopular your niche is. That’s not what I’m asking. I’m asking you how confident you are in your niche. And that’s a very specific feeling. And when you get to the point where you are thinking about and talking about and sharing about and telling everyone who you help and how you help them and the specific transformation that you provide people, what is your level of competence there.
And if you answer anything other than a 10, we got to talk because I have something for you, I’m going to help you get that to a 10. Because honestly, it needs to be a 10 If you want your business to grow it you really should be screaming from the rooftops about what you do and who you help and how you help them. And the problems you solve. That is when we have a growing business on our hands. And if you’re not at that 10 I have a class that I created just for you. It is called niche confident Hmm, how clever how specific how obvious and clear of what it is, I created this for the wellness coach or practitioner who needs more clarity in their business, so that they can approach their business and their potential clients with this competence that we absolutely 100% need. And when you have that confidence, think about it, then you obviously are more confident in your business. But that means that your potential clients are more confident in you. And when they are more competent in you, they become paying clients.
So when you have this confidence in who you help, how you help them, and that transformation that you provide these people, then your clients are more confident in you. And that is a requirement. Before people give you their credit card and say Here, take my money, I want your help. They need to feel confident in your ability to help them that you are the right person for them that you quote unquote get them and we’re gonna talk about that in this episode. So if you are someone who has spent a little too much time going back and forth
add what you want your niche to be on what you think your niche should be. This is for you. And I can tell you right now figuring out and defining and getting competent and comfortable in your niche should not take months and months and months, we got better things to do my friends. So let’s, let’s cut that, if you spent a little too much time here in this gray zone, we need to get yet competent, if that’s you, niche confident is for you, if you keep talking yourself out of niching down, as it’s known in this business world of ours, if you keep talking yourself out of that, because you fear that it’ll be too limiting, that you might turn possible paying clients down, or anything like that. You need to be inside niche competent. Or if you have an itch, and you’ve decided on it and you’re feeling pretty good about it. But then you find yourself not really speaking to it, not really staying on that topic kind of breezing around it kind of still sticking to general with the content that you do create, then this is for you to inside niche, confident, I’m gonna walk you through my step by step six part process to becoming confident in who you help and how you help them. So we’re going to create your dream client statement. And that will be the defining factor of your business from here on out, and will attract to the right people to your work with ease. So we’re going to do all of that together, I know that I don’t need to tell you that knowing your niche is the single most important thing to your business. And the number one thing you need to do right away even before you design your website, even before you print out your business cards are all the like little tangible stuff we like to do to fiddle with, to make it seem like we’re building a business. Nope, we got to stop that right now and go back to figuring out who you help and how you help them. Because that is the guiding force behind everything else in your business. Everything you do and create and design in your business, your website will be based off of your niche. So we’ve got to start there, and then your business can quite seamlessly flow after that happens. So let’s start now let’s get this going. This is your chance. Because right now, this entire niche competent course that I have just created for you, it’s hot off the presses. It’s just $97 until the end of the month as a special introductory offer since it is brand new, and then it’s going to jump up to 197. So you’re getting to 50% off right now, as of next month, it will jump up to the price of 197. Be sure to get on it now. I mean, is it even possible to get any sort of business training for under $100. This is like, not normally possible. So this is your chance, under $100, we’ll get you started on your business journey the right way, whether you are just starting out right now. And you know, this is the first thing you need to do, or you down the road of your business and you’re realizing oops, I never actually took the time and energy to to get competent in this part of my business. And now I can see why maybe my business hasn’t been going the way I’ve been wanting it to go. Let’s take a step back and get niche competent, and then move on from there. So $97 gets you access to the entire niche confidant course. And there’ll be a lifetime access my step by step training, you will also get a workbook of course, because if you’ve worked with me before, you know I love a good workbook, how else are we going to get all this work done and really feel good about what we’re doing if we don’t have a safe place to do the work. And you’re also going to get my Magnetic Messaging workbook as well. And there’s one more limited time offer that I am gifting to you. When you join niche confident now you also have the opportunity to have your dream client statement reviewed and critiqued by me. How fun is that? I mean, that’s gonna be a great time I will let you know. You know, once you give me your best work, I will let you know what you need to shift what words need to be changed what you need to do to make that a more comprehensive, clear statement that you feel good about. Shawnmynar.com/niche is where you go
To get this special offer, remember it is expiring, it will go up by over 50%. Very, very soon at the end of the month. So be sure to get in now, Shawnmynar.com/niche, can’t wait to see you there.
Speaking of all of this, today is something that really goes along with this conversation, we kind of blend it all in together. And it is a very superduper important conversation, please take what I am saying today. And be honest with yourself and your business and your marketing materials. And do a little audit after what we talk about today.
It is probably the most common mistake that I see coaches and practitioners make when it comes to their marketing, it’s a really big deal. And it’s a really big thing keeping you from making more sales. Obviously, marketing is there to make sales to appeal to the right people and turn lurkers into buyers. And what you might be doing this mistake that you might be making that honestly, you don’t even know you’re making, I have a really good feeling about that, is keeping those, it’s actually it’s turning lurkers into like, not for me, here’s just like, I don’t know what’s going on here, I’m gone. And we don’t want that. Obviously, if you are a coach or practitioner, there is a good chance that you are using practitioner speak. practitioner speak is what I call it when you use your words to create your content and marketing and not their words. So here’s the difference. Your words are based on your knowledge, your skill, your experience, your education, everything that you know, on your particular topic, the problem that you solve the work that you do with people,
it’s your default, and that’s totally fine and expected that’s normal. Your default is to use the words that are in your brain that come to you naturally, the words that perhaps you’ve learned as you’ve been trained.
So it’s a combination of that. And it’s also the idea in your brain that you want to sound like you know what you’re talking about, like you are an expert and professional, you want to showcase your knowledge. So that’s kind of the other side of this token.
And the thing with that is, it’s actually kind of doing the opposite, it’s actually turning your potential clients off.
Why? Because those aren’t their words. They don’t connect with those words and phrases that you’re using. And so you’re losing them, you aren’t creating that connection that is absolutely essential to get people to know like and trust you.
So their words are what they think and feel about their problems, their symptoms, their needs, wants, goals, desires, wishes, dreams, all that stuff. Their words are what they say to their friends and family, when they’re talking about what they’re going through when they’re talking about how they’re feeling and how they want to feel and what’s not going right and what they want to go better. As they’re having these conversations with other people and even in their own head potentially more often in their own head. Those are their words. It’s what they put into Google, when they’re trying to find a solution to their problem. What words are they using?
And so you have a role of being Yes, a coach, and or practitioner. And you also have a role of being a marketer. And when you have those two roles, your job is to match your words with their words. So you figure out your message, what you want to showcase what you want them to know.
And you kind of do this little dance of figuring out how you can take that message and put it into their words. That is the only way that you will get your audience and potential clients to know you like you and
trust you and we’ve talked about the know like and trust factor a lot here on the unstuck entrepreneur podcast that is going along with this entire theme of this episode, the confidence that you need your clients to feel in working with you the know like and trust, the connection. All of those things are needed before someone hands you their credit card and says, Yes, I want what you have to offer. So let me give you an example. This is an example I made up and is pretty obvious. But
I’m telling you friends, I see things very similar to this all the time. So yes, I made this up, but I was thinking of what I see as I was coming up with this. Alright, so we have example number one, I help people re inoculate their gut with beneficial flora and repair intestinal permeability to restore normal bowel function.
example number two, I help people with constipation heal their gut so they can poop regularly and beat the bloat.
which one sounds like a better connection point for the person who is constipated and bloated and their stomach hurts and they can’t fit into their jeans after lunch. And they’re struggling. And they just want to figure out how the heck they can poop regularly without having to take you know a laxative.
Which one’s going to be more appealing. Let me say him again. I help people reenact isolate their guts with beneficial flora and repair intestinal permeability to restore normal bowel function. I know this is extreme, but I’m telling you, I see things similar to this. Where I help people with constipation, heal their gut so they can poop regularly and beat the blow. I don’t know about you, but I am going on with the person that promises to help me poop regularly. Yes, please, help. I need this. I am not doing that right now. I’m struggling. I’m all yours. Right? Do you see the difference? It is saying the same thing. But when you say when you have that practitioner hat on, and you’re like, Yes, I just learned about re inoculation and intestinal permeability and all these big beautiful words that no one else knows. Unless you’re a practitioner or a coach. But your clients know what poop is. They know what constipation is. And they know what bloating feels like. And that’s their problem. So when you get out of using practitioner speak, and start using their words, you get your clients into this place of OMG you get me people feel seen, heard, understood, and acknowledged when they feel like someone is in their head, speaking directly to them, using the words and phrases that they have going on over and over and over in their head
when you speak directly to their problems, their goals, and desires. So what better way is there to establish that trust and immediately make you their person, their go to authority over anyone else? All the other people in the world that are helping reenact you late gods and repair intestinal permeability. They’re busy saying that and using these fancy words, and you’re just telling people, Hey, I’ll help you poop regularly again, who do you think is going to have more clients is going to attract a bigger audience is going to make more sales? It seems pretty obvious, right?
And what’s even better, this means that you’re making those sales without even needing to worry about increasing your audience or getting more followers or anything like that. So many people are focused on and really have, for some reason decided that’s the thing that’s going to increase their income. It doesn’t have to be about that. And it’s not really about that. Instead, it’s just about changing your words, so that you create a better connection with the people that are already in your audience. Even if your audience is like 20 people right now. It’s just like the people that you know, in your town or your Facebook friends or whatever. There are people in that audience right now that if you just used the right word, and you figured out what was going on in their heads would feel that connection with you and would want to become paying clients. So you don’t need to worry about getting more
More people worry about building the connection with the people that you do have. And guess what, as you’re busy doing that, then that your audience automatically grows to because you’re using the right words now.
So, I hope you can see that it’s actually a pretty simple fix, I’m not going to say it’s easy, because it does take time, it takes practice, there’s learning and growing and understanding and changing to do. So I’m not going to say, oh, it’s easy, just go to this, it’ll take it five minutes. It’s not that but it is simple. It’s a simple fix, you’re simply changing your words. And the way that you start with this, the way you figure out what words to use, is to really, truly understand your dream client from a deep, deep level, get into their head, go through their day, listen to the conversations they’re having. And all of this is what we do in the Magnetic Messaging workbook. So I will guide you through this process of figuring out what those words and phrases are. So you don’t have to worry about that. But you need to get clear on it, you need to take the time to do it, and continue to do it over and over again, continue to refine it, as you learn more, as potentially you get more clients, then you start learning even more about them and understanding them even more. And that just continues to fuel this messaging work that you’re doing. So that’s the first thing, figure out their words,
then I want you to do an audit on your stuff, things that you’ve potentially already created in your business, even if it’s just social media posts or something right now. But if you have any landing pages, sales pages, emails, freebies, social media posts, like I said, whatever content you are creating, you have created in your business, go back and do an audit and get honest with yourself. Are you using your words? Or their words? Would that dream client read that and be like, OMG? They’re in my head? They get me? Are you creating those moments? In all of your content?
There really are these kind of tests to pass that you should be looking through these lenses. When you’re creating any and all content, that first test is like OMG, you get me does it pass that test where someone read that, who is your dream client, not you in your head, but them in their heads and feel that way like the you get me factor. And then second, this is like a bonus bonus tip that we didn’t talk about in this episode, but probably will in a future episode, the fourth grader test, meaning that it is simple and clear, not clever and cutesy and all these metaphors and made up words and made up phrases. And again, really heavy, big things that only you as the coach or practitioner knows, can a fourth grader understand your content, do they get the message if they are in fourth grade.
That is how simple clear and easy to understand we want your marketing material. So those are the two tasks that you want to run all of your content through. Go back just as practice and you know the things that you have available to your clients right now to your audience, you know, maybe it is a landing page or freebie or something, go back and put it through those tests. Fourth grade test, and OMG you get me test.
Again, if you want support and guidance in determining their words, and how to include this in your marketing that is included in niche confident, you can head to Shawnmynar.com/niche to get it at the lowest investment it will ever be right now for a few weeks if you’re listening to this when it airs. And really please take the time to go back and do this work. Do that audit, it makes such a big difference and it will help you get more paying clients quicker, easier. It’s like why wouldn’t you do that? Kind of worth it if you asked me and if you have any questions or you want to give me any feedback on this episode or any episode of unstuck entrepreneur be sure to head over to Shawnmynar on Instagram and send me a message let me know what you think. Let me know if you have any questions. If you want any input or feedback on anything that you have out there in the world.
I’m happy to do that and just love chatting with you all. I appreciate all of your messages and all of your support. And until next time, take care.
Hey friends, Shawn here. And if you’re a coach or practitioner who’s looking to help more people, make more money and have more free time than I have a special invitation for you that you don’t want to miss. Right now, I’m hosting a free masterclass that will walk you through the process of adding a signature program to your business. As many of you know, the signature program business model has been my primary way of doing business since 2017. And after seven programs of my own created and helping dozens of other wellness pros create theirs. I’m now sharing my exact process with you for free. In this one hour masterclass. Now, you might be thinking, Shawn, I’m just not ready to have my own program yet. Or I don’t have the time to build a program right now. Are you crazy? I totally get it, I get all of it, which is exactly why I created this training in the first place. I want you to see how possible this really is for you, and how simple it can be when you have a tried and true proven system in place, no matter where you’re at in your business today. So if you’re like most coaches and practitioners who have a dream of creating a scalable offer in their business, that helps the people that are meant to help without it being directly tied to your time and energy. Then there’s a seat with your name on it inside my burnout prove your business masterclass. In just one hour, you’re going to learn why adding a signature program will uncap your income potential forever and give you more time for your own life, health, family and self care. You’ll learn exactly how my clients sold out her first program, even with a small audience. Because of this one super simple marketing hack that I am going to reveal. You’ll learn the simplified, foolproof process that will take your knowledge and experience and turn it into your own program in just six weeks, and also how to implement an automated marketing system that will grow an engaged audience full of Perfect Match clients that can’t wait to enroll in your program once it’s ready. Even if right now you’re starting at zero. All you have to do is head to Shawnmynar.com/burnout proof and save your seat for this masterclass before it’s gone. Shawnmynar.com/burnout proof I can’t wait to see you there. Hey, friend real quick before you go, don’t forget to head over to my website and take the quiz to find out your solopreneur personality type. I’ve created a super fun super informative two minute quiz that will show you which one of the four solopreneur personality types you fall into. Could it be the boss, the socialite, the visionary or the supporter? Which one are you? Not only is it just fun to know more about yourself, especially as it relates to your business, but it’s also really important information so you can be sure that you’re building a business that works for you, based on your energy, your personality, and your desires. Did you ever take those quizzes from the Cosmopolitan magazine back in the day? It’s kind of like that, but with actual solid questions and real helpful tips and advice at the end. You can find the What’s your solopreneur personality type quiz right on the homepage of my website at Shawnmynar.com head there now to take the quiz then let me know over on Instagram at unstuck entrepreneur what your type is I’ll see you over there