Listener Question: “Why Isn’t Anyone Signing Up For My Freebie?”

by | Nov 15, 2023 | Podcast

Struggling to grow your email list despite offering valuable freebies? You’re not alone! Today, we discuss the complexities of enticing people to sign up for your list and the art of creating irresistible freebies. We delve into the nitty-gritty of the process, discussing what it takes to get your freebie in front of the right eyes, and how to keep it there.

But creating a compelling freebie is only half the battle. Promotion is key, and this episode reveals the magic formula of repetition and engagement. Discover surprising facts about how your social media followers interact with your posts and the number of times you need to expose them to your freebie before they take action. Learn how to keep your posts engaging, how to manage expectations, and how to talk about your freebie in a way that resonates with your audience.

Lastly, we tackle the challenge of crafting messaging that aligns with your ideal client. Uncover the right words to connect with your audience and improve your messaging to make it more effective. If you’ve ever wanted to create a business that reflects your personality, you’re in luck! We share a simple quiz that can help you discover your flow business personality type, allowing you to build a business that you absolutely love. Tune in as we unwrap the secrets to building an email list that converts.

Remember: Growing an email list can seem daunting, but with the right strategies and a little patience, success is within your grasp. Don’t miss out on this insightful episode!

“It takes time to build a business… it takes time to grow it all and knowing that, give yourself the space and time to make it happen.” – Shawn Mynar

“Shift your messaging to be in alignment with what your dream clients need to hear.” – Shawn Mynar

“It’s just really remembering to be patient, to give yourself time, to be persistent, to be consistent and to use this momentum that you’re building.” – Shawn Mynar

Messaging Episodes:
Ep. 176 – The #1 Thing You Need To Change To Make More Sales
Ep. 186 – Do You Have Magnetic Messaging?

Sign up for the Signature Program Bundle
Check out the Messaging Magic Masterclass 


Are you building YOUR flow business? Find out here >>> TAKE THE QUIZ!

Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS!

Chat with me on Instagram >>> @SHAWNMYNAR

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Speaker 1: 0:13

Hey, hey there, friends, Welcome back to the Flow Business Podcast. I’m Shawn, your host, and this is your place to build a business that excites you,not overwhelms you. And today we are doing another listener question episode, another question that was submitted a few weeks ago when I kind of put the call out to everyone for things they wanted to discuss on the show. And so we’re going to dive into the world of email lists and freebies and getting people on your email list by way of your freebie and why it may not be happening. But first, before we get into it, guess what? This is the last new episode of the Flow Business Podcast for 2023. I cannot believe that. That is absolute craziness. That is already the end of the year, because it feels like it was just the beginning of the year, but it’s true. So I’m going to be taking a break, as I always do this time of year, for a few reasons. First of all, to give myself and my podcast producer, chris, some time off from the podcast, and just around the holidays it’s always a nice thing to do is have a little more space and time to be with your family and travel and celebrate and relax and all that good stuff. So a little bit because of that and also because I guess this kind of goes against what I just said, which is that I am going into a hibernate and create mode, as I am calling it. I also do this every year around this time something about the turn of the season and it getting colder and darker and spending more time inside way more time inside than I do in the summer, obviously and with that I usually get into this very creative space and I start creating. And when I start creating, usually that is for my business, which is the case right now. So giving myself the time and space to do that, so that I have some new offerings and new things coming out into the world at the beginning of the year. So that is what will be going on behind the scenes. During my time away from the podcast, however, I will be pulling the top episodes of the show from the past two years, so we’re going way back in the archives to find the very best episodes of the show to play for the next five weeks every Wednesday, as always in place of a new episode. So these are really fun. They are determined to be the best by you. I go by the number of downloads for that episode. Also, if there’s been a lot of feedback or comments on episodes, I always take that to mean it was a best of episode. So those are the ones that are going to be coming out for the next five weeks as we go through the holiday season and the end of the year, and then I’ll be back, of course, in January 2024 with new episodes for you Now, what I’m working on behind the scenes in my hibernate and create mode, and if you want to continue to hear about what I’m doing behind the scenes, how it’s going, what’s coming up, I am still going to be all over the Instagrams so you can head to at Shawn Minor and check out my stories and that kind of stuff. I’ll be sharing what’s going on behind the scenes as I work on this. But I have taken this what I thought was going to be this tiny little addition to the Signature Program Bundle, and it is becoming this massive, giant thing. So big, big, huge updates and additions coming to the Signature Program Bundle, even just some kind of reconfiguration of the entire thing. But my overall goal, what I am in the process of doing right now, is turning the Signature Program Bundle into an entire full on business system for the introverts and the low key coaches and practitioners of the world. So specifically for those people who want and need a more low key, more simplified, more laid back kind of business system. So that’s what’s going on, that’s what I’m working on. As I mentioned, this is part of the Signature Program Bundle. So and I thought it was just going to be like I said this simple little thing I was tacking on, but it is snowballing rapidly. But everyone who is a member of the Signature Program Bundle so anyone who has purchased the Signature Program Bundle in the past what three and a half years that it has been a thing, three years that it has been a thing will get access to this new addition, update, improvement, reconfiguration thing, potentially in December, if not definitely in January. And when I do that, as part of this whole upgrade, I will be closing the doors of the bundle to make these changes and updates and all that stuff, and then and I’m not saying this to be remotely gimmicky or marketing-y or sales-y or any of this, but I just want to let you know. So I’m just telling you when the doors open because of this massive thing that I’m adding, it will be at a higher price point. It will be a larger investment to get into the Signature Program Bundle. So if you have been wanting to be a part of that, if it’s been on your radar and you’ve just kind of been waiting for a better time or the right time, this may be the time. If it is something that is available to you and it’s something that you want, you may want to get in on the bundle before those doors close, as I said in December, while I make these changes to it, and you will get access to everything all the updates, all the additions. From the moment you become a member, you are always a member, so as things continue to change and evolve, you will get access to all of that. So just wanted to put that out there, because what I don’t want is someone waiting for a better time or to be ready or for everything to be perfect and then to go and realize that the investment has changed. So this right now is the official announcement that that is going to happen and if you want to get in on the Signature Program Bundle before it does, it is open to everyone Right now until the doors close for this renovation that, like I said, will be happening in December, so you have a few more weeks to get in on that before that happens and then also get access to all of the upgrades that will be coming with this new price point when the doors reopen. Alright, now that we have all the updates out of the way, let’s get into today’s question from Krista. Hey, Shawn, thanks for taking our questions. I have a dormant email list of about 50 people right now, but I’m committed to building that up and staying in contact with them for the long haul, now that I am going to have my signature program to offer them. I just created a freebie that I’m really proud of and am excited to share, but I’m not getting a very many signups. I’ve had seven people sign up in the past three weeks. I know it’s a valuable freebie for my audience, so what am I doing wrong? Thank you for any insight you have. Thanks for the question, krista. It’s a great one, and please know that you are not alone in this. I get this question a lot. In fact, I had picked this question out and was kind of getting prepped for this episode and then had to not had to got to be on a coaching call with the Signature Program Bundle members and this question almost to the T came up in that call as well and just the overall challenge of getting people on your email list. So getting people interested in your freebie and getting them to the point where they’re signing up and getting on to your list. So this is super common and very weird to say, but one of my favorite topics to discuss. So that’s what we’re going to do today. I have some reasons why you may not be getting the number of subscribers that you want and some things that you can work on and tweak and fix to get you there. But I think I want to start the conversation before we even get into any of that, talking about expectations and making sure that your expectations are in alignment with your current situation. What is currently going on in your business with your audience, the size of your audience, how engaged they are. There’s just a lot of considerations with where your business is at right now, where your audience is at right now, and what kind of feedback, what kind of engagement, what kind of interest you’re going to get in your freebie. So setting those expectations and being realistic with your expectations and I hate using the word realistic, because I want you to dream big and go big and make it happen, but at the same time, there are just like these data driven analytics, that we really can’t get past. Like you’re not going to have 100% of your Instagram followers sign up for your freebie. I mean, we know that what 5, 10% at most of our Instagram followers even see any of our stuff. So then take into account that and what kind of the algorithm does with your content. And then, of the amount of people that do see it, a small percentage of those people take action on that post the first time they see it. There’s just a lot of factors that are completely outside of your control that will really help to shape your expectations on your freebie and set them into a realistic place where you will maybe end up feeling more confident and more excited about the number of subscribers you are having when you look at the numbers a little more objectively and just from this like very analytical data standpoint. So that’s one thing I just want to point out to everyone, and Krista didn’t say how she got the seven people to sign up, where she’s sharing it. I’m just assuming it’s social media, because I know that’s where a lot of you are turning to to get your email subscribers, which is excellent, great. Please do that, absolutely. So I’m just kind of coming at this from that standpoint. But just remember, you’re working with an algorithm. You’re working with an audience that may or may not be engaged in your content If you haven’t been posting for a really long time. I know you mentioned that you had kind of ghosted the people on your email list. Currently, if you did the same thing with your social media account, it’s going to take a while to get those people warmed back up and interested in what you are offering, to be able to go grab your freebie and even see your posts. So there’s just a little bit of a process here to consider and very clearly show you that it’s not as black and white as hey. I posted about my freebie and no one signed up, or I didn’t get as many people to sign up as I wanted or as I thought, and now I don’t know what to do. That is very black and white and this is anything but so. That’s the first thing I wanted to talk about managing the expectations of your freebie and your email list and everything coming together as quickly as you probably want it to. I think we are very much. Also. It’s just the way that our world is working these days and we’ll only continue to get more and more. So is this place of immediate gratification and thinking hey, I just created I spent like weeks creating this amazing freebie. Everyone is going to love it. I know it’s what my clients need and I also know it’s what my business needs in order to get me where I want to go. And so we put a lot of pressure on that and we really want it to happen as quickly as possible, because as soon as people start signing up for that freebie, well then, that means that you can start selling things. You have an audience of warm people who can now take part in your paid offer. So then you’re making money and your business is growing and everything that you want is happening. So just a lot of pressure on that freebie and getting people to sign up for it and wanting that to happen as soon as possible, because you want to be making money as soon as possible, you want your business to be growing as soon as possible. That is all valid, that is normal to one pad. But again, the expectation of what is currently your reality, what is currently going on in your audience, what is currently going on in your business, what has been going on in your business over the past year, how you have or have not been showing up and taking all of that into account and being super real with yourself and also with this. Again, I’m going on a tangent here, but just roll with. It is time, time, time, time. It takes time to build a business, it takes time to build an email list, it takes time to grow it all. And knowing that and giving yourself the space and time to make it happen and if it’s been three weeks and only seven people have signed up, guess what? That is, seven people that have signed up and said, yes, I’m interested in what you do, I need your help, I am your person. That is amazing. And so, instead of it being like it’s not enough, what if you could just give yourself the space of it is growing? I am doing it. I have seven more people interested than I did three weeks ago and I’m giving myself the time and space to continue building this momentum. This is the start of your business momentum and it will only keep growing and growing and growing as long as you keep feeding, and feeding and feeding the momentum. If you stop, obviously the momentum stops. But as long as you keep giving yourself the time to make it happen, it will keep happening. But very rarely does it all just like come in at once. Very rarely is there an overnight success, and even by overnight success do I mean even like three months, six months a year. Most people that you talk to that have a business like you want to have. It took them years and they just kept working with that momentum and they gave themselves the time to work with that momentum. That is exactly what I did. I think most of you know by now, unless you’re new to the show and if so, welcome. But I struggled in my business for three and a half years and then the momentum really started to kick in. But for three and a half years I was barely making ends meet. I was really struggling and that was me working on my business full time. That was my only thing. I think that that’s a pretty common place to be for people who have successful businesses today. Now, for me, a decade later, those first few years were a struggle and they had to keep working with the momentum they were building, giving yourself also the pep talk about being in it for the long haul and doing this for the long haul and being willing for it to take time and space and energy to get it where you want it to go, and using that momentum to help you. Also, one more thing before we get into what I actually want to talk about today. One more thing is now. Christa has 57 people on her email list. That is plenty of people in your audience for you to host a launch for your signature program. You don’t need to wait any longer to go through that first beta launch. You can do so with the audience you currently have. If you’re ready to go, then do it. If you still need some time to create your launch material and get that all prepped and ready, then continue to promote your freebie while you’re working on that and then switch over to your launch and you’ll have an even bigger audience when you’re ready. Now let’s actually talk about promoting your freebie and getting people on your email list. These are, I would say, the three most common by far things that I see people doing and or not doing to promote their freebie. This is the top three. Of course, there are other reasons, but we’re just going to go over these because I can guarantee at least one of these is going on for Christa and probably for you too. If you’re struggling to promote your freebie, the first one is the easiest one to fix. Let’s start easy. That is that you’re just not talking about it enough. The amount of people I see who have these amazing freebies and they’re barely talking about them is almost 100%. It is a pretty across-the-board thing where you think that you’re being annoying if you talk about your freebie more or, like I already posted about it once this week, no one signed up. It’s doomed kind of thing, whereas your audience doesn’t even know it exists still, even though you posted about it. First of all, like I already mentioned in this episode, the amount of people on your social media who follow you on social media who don’t see your post is the majority of your followers, so you can pretty much bet that most of your followers aren’t seeing your posts. Most of your followers aren’t checking your stories, so most of your followers don’t even know that this freebie exists still. Yes, it’s true, and not only that, but some people will see one post and not see the other. Some people won’t see this post but then see that post. Different people see different posts, so that’s another reason why it is not annoying to be talking about your freebie a lot. And then, on top of that, you are not the only person they follow. They follow a lot of other people. They are seeing a lot of other posts Every single time they are logging on to Instagram or Facebook or LinkedIn or whatever you’re using as your social media platform, they are bombarded with content, so much so that most of it they just scroll by without really ever registering or engaging what that post was, and they just scroll, scroll, scroll and find the things that catch their attention and then close the app and that’s it. So there are also just you’re competing, I guess you could say, with a lot of other content and not everything is going to even register with the people that do see your post. And then, on top of all of that, it takes people an average of seven times to see something before they take action on it. And I think this was actually a study that was done pretty long ago, like probably decades ago, where they found that seven rule of engagement, but I believe now it is even more like more like nine or 10 because of the amount of content that we are being shown every single day, every moment of every day, which is obviously a lot different than it was 20 years ago. So that has changed. It takes people multiple, multiple times to see something, even if they’re interested in it, and take action on it. So all of that means that you posting about your freebie once, twice, twice, three times, five times, 10 times, is not enough. It is not enough. So, just as much as you need to have your some grace around the time it’s going to take, you need to also get real about the amount of repetition it is going to take to get people to sign up for your freebie. Even if they’re interested, even if it’s something that sounds appealing to them, even if it’s right for them, they still, even subconsciously, will be like oh, I’ll go back to that later, I know that that’s there. And then they won’t, because they’re not going to remember that unless you remind them over and over and over again. So that is on you, that is your job, to remind them of your freebie. So, as an example for me, right now I am doing the absolute bare minimum I will ever do, because I’m kind of in this quote unquote off season for my business and for things I’m selling and promoting and building things up. I’m in a little bit of a break right now. So the absolute least I will ever do is what I’m doing right now, and that is at least one post on my Instagram feed every week will direct people to my freebie, which is a masterclass, and that happens whether that’s the only post I post that week or I post three or four times and I have the one that is about my masterclass. That happens no matter what. So this week where I’m recording, I only posted twice this week on my feed and one of those was about my masterclass, and that happens no matter what, every single week and has four years. And then, when I’m in a more like promotional period of my business, in a little bit of a higher season, that will bump up to twice or three times on my feed and then on stories, at this kind of off season that I’m in right now, at minimum every single week, posting one like series of stories. I always do more than one. I kind of break it up into several slides and just get people interested and intrigued to then move through, kind of like a story or a process and then end with a slide of a link to the freebie. So I always have one series of slides per week, every single week, no matter what, and then, once I’m in this higher season, that will change to three or four times a week during that higher season to get people interested in my freebie. And then not only that, but how I am posting about it changes every week too Because, like I said, some people will be interested in this post but not in that post, like they won’t even connect or engage with something like this, but they would with something like this. Or they don’t watch videos but they do love carousels or whatever it is. So being able to kind of use different tools within your platform of choice to keep it engaging, to get new people interested, to keep it unique and have it really work into your post, like not just like here’s this freebie, go get it, but have it really work into the story you’re sharing or the tips you’re sharing or kind of the before and after or whatever kind of posts you’re doing and how that can then move into your freebie. So switching up how you’re sharing about your freebie is important as well. So simply just talking about it more, posting about it more, talking about it with your network more your friends, your family, your coworkers, whoever it is just getting the word out there more about this freebie. I would say to make the goal minimum at least once a week that you are talking about your freebie and if you’re feeling some resistance to doing that, if you’re having some stories come up, if you’re making excuses for yourself, whatever it is, I would love for you to do some kind of internal digging and find out what’s really going on with that. What is it that is stopping you? What stories are you telling yourself? What meaning have you placed on promoting your work? No-transcript, because let me just remind you that this is free. You are literally giving someone something of value for free. You’re gifting your clients something, so why would we hide that? Why wouldn’t we be shouting about that from the rooftops over and over and over again, like, hey, I have this free thing that is definitely going to help you here. Take it. I’m not asking for anything else, but your email address. Take it, have fun with it, roll with it. It’s going to help you so much. Why do we have resistance to doing that? It is something about you promoting your work and being in this promo mode. I think that is really powerful. I think there’s a lot of stories behind that that you can uncover and potentially work through and really be able to share your work with the world confidently, in a way that you need to in order to get the growth that you are seeking. And now, with your freebie, is the time to do that work. Because guess what, if you’re struggling to promote your freebie, it is going to be 10 times worse when it comes time to promote your paid offer. So if you’re coming up to some resistance or feeling some blocks when it comes to self-promotion, then do the work now. Figure that out now, see if you can release some of that now, because it is going to be so, so helpful when it comes time to promote something where people actually pay you for your work. So let’s do that work now. Okay, moving on. Number two, when you do talk about it, your messaging is off and or non-existent. Of course, we knew it would come back to the discussion of messaging, because doesn’t everything. Are we starting to realize how important this is now? For those that are not familiar, let me kind of break it down for you what I mean here when I say messaging and how this is known in the business world. Messaging is the words you use to connect with and communicate with your audience, and there’s one word in there that is super duper important and that is connect. Using words that connect with your audience, which guess what? Those words are probably not the words that are in your brain right now, that you want to write, that you want to say, that you want to put in your social media posts. It is coming at your marketing from their perspective, from the perspective of your dream client, and using their words, not yours. Using their words to describe their problem. Using their words to describe their ultimate solution, their ultimate dream. Using their words to describe their struggle. Using their words to describe what they need, which, like I said, is probably not what you want to go to as the professional. So it is figuring out their words and what resonates with them, and that is especially important when it comes time to obviously promote anything, but we’re talking about the freebie today. So, when it comes time to promote your freebie, and even more so if you are using social media to promote that freebie because, as I’ve already said, the amount of content that someone is consuming every single time they log into their account. Their social media account is so ginormous that we are filtering out like 99% of it. So it has to be something that gets their attention, that stops the scroll, as it’s known in the IG world, that stops the scroll, that gets them to pay attention and take notice and read your caption and take a look at your carousel or whatever it is. It has to be something that resonates with them and if you, if your messaging is off, if you haven’t done that work yet, then it’s not going to resonate. So you can post about it every single day and your audience will completely gloss over and not even it won’t even register. It will be completely filtered out and then, like I said, they won’t even know that freebie exists, even though you’ve been posting about it every day, because they are scrolling right past it. They’re scrolling past it, they are not engaging because it is not resonating with them. So we have to get to a point with our messaging for your freebie and for anything else you do paid offers, all of the things, everything messaging is so vital to getting it out into the world, to stopping the scroll, to getting them to pay attention to the point where they’re saying I need this, this can help me, this is for me. I’ve got to sign up. You have to get them to that point and, quite honestly, a lot of the messaging that I see not even from my clients, but just in the general world of everyone is not there. It’s not doing that. So we’ve really got to spend the time to dial in your messaging. We want to speak to their problems in this very real, specific way, like very tangible. I feel this kind of way, like this is me. That’s what we want them to say. This is me Speaking to their desires in a very real, specific way where they say I want this, I want this so badly. I’ve got to sign up for this. Speaking to their goals, their dreams, their hopes, their struggles, their challenges, all the things that are going on for your dream client right now, getting into their head and figuring out what they need to hear, to stop the scroll, to pay attention and to take the action you want them to take. So, for example, a freebie with probably not that great of messaging is going to sound something like hey, I have this awesome guide. It will totally help you eat better. It is 15 pages long, it has six recipes and 10 tips, and it even has a dessert recipe and it’s free. Go grab it. That is messaging that could use some work. But what if you turned it into something like hey, do you ever find yourself standing in front of the fridge staring at all of the food that you just got from the grocery store, but having no idea what to eat? You wanna eat healthy, so you filled your fridge with all of this fresh food, but it’s so different from the box and canned goods you’re used to eating that you have no idea where to start. Let me help you. I have a free guide available right now with six different recipes you can use for every meal of the week, so you don’t have to worry about what to feed yourself or your family this week while you stay healthy and eat those fresh food sitting in your fridge. Grab the guide here. It’s a little better right. I totally did that off of the top of my head. I did not even have that written down in my notes, but I feel like that is a problem that a lot of people have who are new to eating fresh foods is like they buy all of these vegetables and fruits and then have no idea what to do with them besides like steam them, and that’s really gross. So you can really speak to that and give them a way out, give them the opportunity for a solution. How cool is that? That was literally just me speaking to a problem and offering the solution within the freebie. That’s all, that’s all it takes. And that catches people’s attention because they say, oh, my gosh, yes, I do. Stand in front of my fridge looking at all the vegetables I just bought. How cool is that? It’s that easy. So that is messaging. That is shifting your messaging to be in alignment with what your dream clients need to hear. I’ve done a lot of other episodes on messaging specifically on this podcast, so I will link to those episodes in the show notes. If this is something that is still new to you, if you’re still trying to figure this out, if this is the first time you’ve ever even heard anyone talk about messaging for your business, then make sure you check out those episodes that I’ll link. And also I have the messaging magic masterclass available on my website. That is the best. I just love, love, love what is in there that will help you so much to craft your specific messaging and then infuse it in every area of your business. So you can check that out over at slash magic. And then the third and final thing that I wanna talk about when it comes to your freebie and why it may not be as successful as you would have thought or liked or hoped, and that is that it’s not what people want, need and are willing to pay for and yes, it is a freebie. Yes, I just talked about how you’re just gifting this thing away. However, they do have to enter in their email address, which I think we all are pretty protective of these days with the amount of emails we get. So there is still that exchange and you wanna make sure that your people understand the value of that exchange. So there is the possibility that your freebie is not what people want, need and are willing to give you their email address. In this case, I do think this is by far the least common option. I really don’t think that for most of you, it is not a case that you need a better freebie. I really don’t and I don’t want you to go down that route until you’ve tried the other two we’ve just talked about for a while. So you post way more often about the freebie you currently have. With better messaging, then if you’re still not getting signups, then it’s time to really think about your freebie and see if you can create something a little more enticing. But, like I said, I really don’t think that this is the case for a lot of you. What I see sometimes, though, is that people will create just like the first thing that comes to mind, or like the most obvious thing, or they will create a freebie without really considering the rest of their business, and then it just really is out of alignment with what they actually end up doing or who they actually end up helping. So I do think it really helps to know your paid offer and your whole business system first and then build your freebie based on that. So it’ll be very specific to your paid offer, which means then the people that are coming onto your email list are in alignment with your paid offer, like the perfect candidate to then move on into the next step with you. So definitely get clear on your paid offer first and then move in to creating your freebie, and, of course, if that changes, that’s fine. If you create more than one freebie I mean you probably will. That’s also fine, but still I want to make sure that you are testing out these other two options first before you decide that your freebie isn’t the right freebie for your audience. So try some other things. First, make sure your messaging is on point and then use that messaging to talk about your freebie a lot and see what happens. So those are my big three things to consider to start with. Obviously, the first two are like 95% of it, so really start there and kind of swinging it back around to the beginning of the episode to wrap this up. It’s just really really remembering to be patient, to give yourself time, to be persistent, to be consistent and to use this momentum that you’re building. So in Christos case, having seven people sign up in three weeks is actually a really good sign and is really great momentum to keep moving forward and to work on your messaging and to post and share about it more, and post and share about it in different ways and see what works and what doesn’t, and just stay with that consistency and you will see that the snowball does actually form. And as much as I would love for all of you to have businesses where you can post about something once and like hundreds of people come flocking onto your email list and into your paid offer and all of that. That will happen eventually, but it probably isn’t going to happen overnight or even in the next six months, and maybe not even in the next year. But that doesn’t mean that what you’re doing now isn’t working, isn’t worth, it is taking too long, doesn’t matter. Whatever you wanna tell yourself, it’s just not true. It’s all part of the process. It’s all part of the bigger picture. So let’s move away from this want or need for instant gratification and move into this place with realistic expectations and giving yourself time and knowing that you are in the process of building momentum. And when that momentum is built, it will continue to make it easier and easier and easier as you go. But you’ve gotta get that momentum started and then you’ve gotta keep it moving, keep it going, keep feeding it as you go. All right, I will end with that. I hope you all have an amazing holiday season. I hope you take the time to connect with your loved ones, establish boundaries for your time and space and energy, take some time to rest and relax and rejuvenate and just be merry. Be well and I will see you in 2024, and if you wanna stay in touch in the meantime, please head over to Shawn Mynar on Instagram and we can connect there. All right, friends, until next time, take care, hey, wait up before you go. Do you wanna know the biggest reason why your business may not flow? Because it’s not in alignment with your personality type. Building the right business for you means knowing your strengths, weaknesses, energetic expression and what’s most important to you, so you can build your business accordingly. Before you spend one more minute working on your business, let’s make sure it’s the right business for you. I’ve created a fun two-minute quiz to discover your flow business personality type. With the results of this quiz, you’ll know exactly what to prioritize in your business so you can feel confident knowing you’re building a business you love. Head over to right now to find out your flow business personality type and once you find that out, hop over to Instagram and let me know what you discover. Again, that’s As always, the link is in the show notes.

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Hey there, I'm Shawn!

I’m obsessed with nitro cold brew, 90% dark chocolate, and helping coaches and practitioners build a business they love. With nothing but a passion for helping others and the desire to never have a boss again, I quit the corporate world and built my own million dollar coaching business over the past decade. Now, I help others do the same.