How To Make Sales With A Small Audience

by | Aug 23, 2023 | Podcast

Who says you need a massive audience to make significant sales? Buckle up, because we’re going to shatter that myth and equip you with the arsenal you need to generate sales, regardless of your audience size. Infact, selling to a smaller audience can be incredibly potent as it allows for deeper connections and trust-building. Are you ready to unlock the secrets to selling effectively to your small but mighty audience?

Through the course of our chat, we’ll explore the strategies to connect, convince, and convert your audience into buyers. From leveraging your personal network to running high-impact special events, we’ll walk you through the process that has been the backbone of my client acquisition since 2017. And, guess what? It works wonders, even if your network isn’t vast. Because, at the end of the day, it’s not about the size but about the quality of your audience and how you engage with them.

Finally, we’ll touch upon the power of authenticity in communication. The secret to making your audience fall in love with your offer? Be real, be you. It’s all about transitioning your followers from casual observers to committed customers. So, tune in and let’s explore this together, let’s make your small audience your biggest asset!

“Is there this special, imaginary, magical number of people that you need to get in front of before it makes it worth it to make money? To build your business? To start your business? Of course not.” – Shawn Mynar

“What you put out is what you will attract back… putting out that energy to your small audience that you would if your audience is bigger, breeds a bigger audience.” – Shawn Mynar

“If you want to grow your audience, then you need to show up as if that audience has already grown or is already growing.” – Shawn Mynar

“I want you to get super duper clear on the benefits and the transformation of what you are selling, not the paid offer itself.” – Shawn Mynar

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Speaker 1

Hey, hey there, friends, Welcome back to the Flow Business Podcast. I’m Shawn, your host, and this is your place to build a business that works for you. Not what works for your neighbor, your friend, that person you follow on Instagram, but what works and feels good to you. That is what we do here. So if that sounds like something that you’re into, you’re in the right place. Today, we’re talking specifically about how to make sales in your business and even to make it one step more specific, how to make sales when your audience is small. Maybe you’re just starting out on building an audience. Maybe you’re just starting out on building your whole business. Either way, what needs to change, or how can it work to make sales and make money and have an income coming in from your business? While you’re in that process of building an audience and maybe right now it’s small in your relative terms I feel like I can confidently say that most of you listening have what would be considered a small audience. And guess what? Me too, as I’ve shared in the past few episodes, I basically started over from zero a few years ago as I decided to pivot my business. I was no longer in alignment with what I had been doing and that large audience I had grown was no longer a good fit for the work that I was now into doing, so started everything over and left behind that old big audience. For let’s call it a clean slate. And while I’m super proud of how I’ve shown up over these past few years, how things have grown in that time, I am not one of those people who have experienced this like real going viral and they wake up to hundreds of thousands of new followers or anything like that. I’ve been a very slow and steady growth system for me and I’m proud of that. I’m proud of how I’ve continued to show up and we’re going to talk about this coming up in a way that greeted that kind of growth Breed. It Is that a word? I think it’s the right version of that word, but if not, just roll with it. So all of this to say I get it. Anything I’m going to share with you today comes from experience and experience in the last few years. Like I mentioned in those past few episodes, it was a whole lot different to grow an audience 10 years ago, specifically on social media, but then also having that translate to an email list and a podcast following and all that stuff. It was easier to do back then than it has been over these past few years, specifically in 2020 and beyond, and so here I am, speaking from experience and, more importantly, I hope I can also be proof to you that you don’t need a big audience to have a successful, easygoing business that is profitable and brings in income for you and your family to live the life that you want, which I am so grateful to be able to say that I do and my business does and it has. This entire time, even during that pivot, even when I was starting from total scratch, I was still able to do that with this very small audience and with having this pivot and all that stuff, and that’s what we’re going to talk about today. Now one more thing before we get into it, I want to just again I always have these caveats, but let me just add a caveat here All in big in this context is very relative. There are people who have 100,000 audience members and think that that’s small and are, like, worried about that small audience they have when it’s 100,000 people. And then there are people who have 500 followers or subscribers or whatever and think that that’s big and that’s great too. It is all relative. Now, the good thing about that is that it doesn’t really matter if you think you have a small audience or a big audience, or you’re somewhere in between, because the short answer to the question posed at the beginning of this episode, and the whole reason for this episode, is how do you make sales when your audience is small? Well, it’s the same way that you make sales when your audience is big. The size of your audience does not matter. Now, there is one thing I think that specifically stands out as being easier or like an advantage to having a small audience that I’ll share at the end. But overall, you’re going to do the exact same thing now if you consider your audience to be small right now, as you will do when you consider your audience to be big or as your audience grows. It’s all the same. And, just as a quick definition, I would consider an audience for your business to be a combination of people that follow you on social media, like your business social media channels. Anyone who subscribes to your email list is getting your emails and is on your email list. Anyone who listens to your podcast, if you have one, or tunes into your YouTube channel when you post new video. If that’s something you do, it’s this collective amount of people who are into your work, who are viewing your content or engaging in your content, that is considered your audience and, as I’ve mentioned and as I think that you could understand, that’s kind of important for your business to have people who consume your content, that would be interested in becoming paying clients or customers. Everyone needs an audience. Every business needs an audience, and even more so that’s becoming more evident and more important as we shift continuously into this more online space for every type of business. Even if you’re a brick and mortar store, you still have this online presence, and that includes an audience. Okay, so now that all the caveats are out of the way, all the definitions are out of the way, let’s get into this, and we’re going to start with an exercise Right now. I don’t care if you’re driving, walking, working out, whatever you’re doing, while listening to this, while doing that also, imagine your business and imagine that business exactly how you want it to be and having, let’s say, 10,000 followers on Instagram. So every time you post, you get tons of likes, you get people commenting and engaging, you get DMs every day with people who want to connect with you and your work. It’s a very active place for your business and if you already have 10,000 Instagram followers, imagine that’s 100,000 or a million or whatever would be kind of this awesome goal for you to have. Imagine you are there and you also have that same amount of people on your email list. Your open rates are great. People are actually reading your emails, they’re clicking on your links, they’re checking out your offers, they’re engaging in your free material. That is also a very active place in your business. So, knowing that, so knowing you have this very engaged, active audience of thousands of people, how do you show up in that way for your business? Are you sending out emails regularly to these 10,000 people who are actively engaged and reading those emails? Are you sending them out every week? Are you posting on social media for these 10,000 people in a very regular way, because you know they value those posts, they respond, they react and it just brings in more connection and communication for you. Are you taking the time to engage with people in your comments and DMs and really starting that communication, starting those conversations? Are you talking about your paid offers to these people, knowing that they are engaged, they are active, they are interested in your work. Does that, then, make it more possible for you to talk about your paid offers with them? And when you do talk about those paid offers, are you just briefly, casually, quietly mentioning how people can work with you, kind of like baked into this tiny little social media post that people scroll by, or are you shouting it from the rooftops? Are you really creating this amazing marketing campaign with this free material and this exciting bonuses and all these ways that people can work with you and how awesome it would be for them to become a paying client? How are you marketing to these 10,000 people? What does that really truly look like? And be really honest with yourself of how you would show up in your business if you had this very active, engaged, larger audience, and is that how you are showing up now with 10 people, with 100 people, with 1,000 people in your audience? Is that the same For most people? And I don’t know. Your case is your case, but for most people, and from what I see, it’s not. There’s a big discrepancy between how you’re showing up with a small audience versus how you would show up if you had a bigger audience, and I think a lot of people have the idea that maybe it’s not worth the energy or worth the time when your audience is small, like, what’s the point? What’s the point of sending emails every week when only 20 people read them? What’s the point of posting on Instagram every day when your posts only get five likes? What’s the point of trying to sell anything when nobody is seeing your stuff, when, for me, that is the time that it’s most worth it to put the time and energy into doing that, because how else do you expect to grow, how else do you expect to get your business off the ground? How else do you expect to attract more people? How do you expect to make money if you don’t think there’s any point in trying to sell anything right now? How are you going to make money then? Is there like this special, imaginary, magical number of people that you need to get in front of before it makes it worth it to make money, to build your business, to start your business? Of course not, but if that’s the kind of mentality that we have with our audience size or with selling, then there’s always going to be that bridge you have to cross that you will probably never cross, and so we get into this cycle where that business remains elusive or making more money remains elusive. It always brings to mind that very known saying of what you put out is what you will attract back, something that I thoroughly believe. It has happened in my life time and time and time again. But putting out that energy to your small audience that you would, if your audience is bigger, breeds a bigger audience. What you put out is what you’ll attract back. If you want to grow your audience, then you need to show up as if that audience has already grown or is currently growing, instead of oh well, what’s the point? It doesn’t seem like it’s worth it, it’s so small, I’m not getting any engagement. Well, why do you think that is? What kind of energy are you putting into that audience that you do have? Another common saying that is really important to point out here everyone starts from zero and everyone grows from there, and what determines that growth is what you put into it now, not what you’re trying to say for later, say for a better time, say for when things are different, say for when you’ve already grown a little. That’s a very backwards way of thinking about it Starting from zero, putting in that time and energy now, with the backing of the energetic expression of growth, and knowing that to get that growth you have to show up in that way now. And not to mention just this other thing yes, maybe you only have 20 people that are reading your emails right now, or five people who are liking your Instagram posts. Well, what if those 20 people are going to be the next 20 people in your program? Or what if those five people who like your posts are your next five one-on-one clients? That is super exciting. That is a big deal, and it wasn’t necessary to have more people in your audience to get your business going, get your business off the ground, get your next five clients, fill up your next group program, because you showed up for those 20 people, for those five people, and now you have this really awesome business, without having this super crazy big audience or without waiting until things changed, because you did it now. And I would argue that it’s actually easier to sell to a smaller audience, to make sales, to get clients, because having that small audience, that small community, brings intimacy and with that intimacy comes this greater chance for real connection and when you have that connection, you have that no like and trust factor that we talk about so much here. That is a requirement for people to buy from you, for people to want to work with you, building no like and trust. They have to get to know you, they have to like you and they have to trust you. That is much easier to do with a small community. Just think about how it feels to be at a networking event or some sort of group event in a room full of 15 people versus a room full of 1500 people. That intimacy is there and it feels real and the ability to create these really amazing connections and having these really intimate conversations is there. That can’t be there with 1500 people and so, believe it or not, people with bigger audiences do have to work a little harder to build that no like and trust factor, because that intimacy level you can’t do that when you have 10,000, 20,000, 100,000, a million people in your audience. And I think it’s really important and something that can be felt when you have a small audience versus a big audience is like that feeling that there’s an actual person behind the account. I feel like as the accounts grow, it’s like their social media managers are actually the ones posting, or just it just doesn’t feel as authentic or it doesn’t feel like there’s a real person sometimes. But when you are just building this more intimate connection with this smaller audience, then people know they’re talking directly to you. They can comment and you’ll respond, they can send you a DM and you’ll get back to them all of those things and that is so important to make sales and make genuine connections that lead to paying clients. So I mentioned back at the beginning that you are going to make sales in the same way with a small audience as you would with a big audience. So let’s actually go over what that looks like. This is my own flow. I’ve used to sell pretty much every paid offer I’ve had since 2017. And that is because it works. It works for every type of paid offer, even filling one-on-one client spots. This is absolutely what I would do. If I were looking to get five, 10, 15, however many one-on-one clients that you need or want, this is exactly what I would do. I’ve also talked about this a lot in other podcast episodes. This is going to sound familiar. I haven’t changed anything Again. Why? Because it works. I also want to say that there is a lot of resistance to doing this flow. This is what I teach others to do again because it works. But I want you to think about something for a second. How many free webinars, challenges, video series, audio series, private podcasts, all these things, all these free special events how many have you been a part of? For me, I’ve been a part of a lot of them. You probably have too. They’re everywhere, and why is that? Because they work, not just for me. This is not some proprietary thing that I came up with. This is a known thing that actually works across the board. The vast majority of people who have successful online businesses are using this same approach. Now we want to find a flow with it. So can you take something that has been proven to work for years and years through millions and millions of people and find your flow with it? That’s what we want to do. That’s how we can hopefully get rid of some of the resistance that you may be feeling to doing this whole system. So here are the steps. First of all, you are going to invite people to a free special event. This invitation will come via email, via social media, any other platforms you have for your business, your website, those kinds of things. Use any and all avenues that you have for reaching people in your business. Again, if you are just starting out and you don’t have any of these things, that’s okay. But then you are going to use your personal network, your friends, your friends of friends, your friends of family, your coworkers, your former coworkers, your high school classmates, your fellow gym goer, that gal in your yoga class, it doesn’t matter. You are going to use your personal network. That is your audience. At this point, if you are just starting out, you don’t have an email list, you haven’t started your business social media account. Use your personal account. That is exactly what I did to get my first clients when I started my business. This is now 10 years ago and, like I said, things were very different, but still I didn’t have any quote unquote audience to go off of. So my first clients were not even my high school friends, but my high school acquaintances, people I just happened to know from my hometown, and then past coworkers, sisters of friends, that kind of thing. It was very much a personal network thing and that’s because I was posting about my business on my personal Facebook page, which was all I had at the time. So that’s what I used. And then from there it grows because as you get those clients. They have a great experience. They really believe in your work. They tell people. You ask them to tell people. You get testimonials from them all the while. You’re working on building up an audience. You’re posting on social media. You are creating a freebie and inviting people into your world via your freebie. All these things are happening. So your email list is growing. Your social media following is growing. Maybe you start a podcast and you get a listenership and you also have these kind of personal network connections now that are helping to get you clients through referrals as well. You got to start somewhere and if that’s where you are right now, that’s where you got to be. I would say maybe there is a little bit of scrappiness to that, to really reaching out to your personal network. But if you want a business that’s sometimes required and it’s okay and there is a really good chance that your personal network there are a lot of people who need what you have to offer, even if it’s not directly, but, like I said, maybe it’s a sister of a friend or a mom of a co-worker or something like that you can use who you know to start your business. So don’t feel discouraged if you don’t have a social media started yet, you don’t have an email list and all these things that you were going to build over time. Don’t be discouraged in thinking that you can’t start your business until those things are going. Get your business going and that is what will encourage those things to grow along with you, and that starts with the personal network. Also, I will mention here that once you have a proven paid offer and a proven flow to getting people interested in your paid offer which usually comes from that special event, comes from a freebie, even before that special event when you have all that set and you know it’s good and you know it’s proven and you know people want it and they’re willing to pay for it, then you can actually look into paid advertising to invite people to that special event too, which will grow your audience quite quickly as well. That’s a huge caveat I would say definitely don’t jump into paid advertising until you have that proof of concept. This is something I’m actually going to do a whole episode on really soon and have an expert come on too as a guest to talk about when you know it’s time to invest in paid advertising. But for now, until you have that really proven process and flow and everything’s working really well in your business. Let’s stick to these free methods, these more organic, just kind of you reaching out, potentially being a little scrappy, if that’s what we want to call it, and inviting people to your free special event. That special event, like I said, could be a workshop, could be a masterclass, could be a challenge, could be a private podcast series, could be a video series. There’s a lot of different options. I personally believe that, for the first time that you are having a special event for your business, a webinar, workshop, masterclass is the way to go. It is the easiest to put together, the least time consuming to put together and has the highest return or, I guess, conversion rate historically over many other types of free events. So it’s given you the biggest bang for your buck. Let’s put it that way. So, anyway, you’re gonna have the special event, you’re gonna invite people. Those people that register for the free event then become your launch list. They are forever part of your audience, they are forever on your email list and for this particular launch, they are going to be the people that you are connecting with to talk about your paid offer. So then you host the special event. You give great value, while leaving kind of the how up to your paid offer, like not giving everything away but really giving some good value, really getting people thinking and understanding kind of what they need to do, why it’s important all that good stuff. And you’re doing so in a very real, very authentic, very engaging way. So people feel that connection with you, they feel comfortable with you, again building that no like and trust. And then, as that special event is coming to a close, you invite those people into your paid offer. You give them a special incentive for being at your event. Like maybe they get a certain discount because they attended, because they signed up, or they get an extra bonus or two because they were a part of the special event. Give them a certain amount of time to take you up on that offer so they know how long they have to decide. It usually helps if it’s a small window versus this super long extended window, because you want them to make a decision while the the info is still fresh. The longer you go, the further it gets into the back of their mind until they just don’t make a decision at all. So you give them this short window to make a decision. You give them an incentive for being a part of your special event and then you will follow up via email with your launch list, whether they attended the special event or not. Maybe they watched a replay. They couldn’t make it. Whatever it is, whoever said, yes, I am interested in this special event, they rose their hand. They are your entire launch list. So then you remind them of this special offer that you have, what’s possible for them if they take you up on this offer, what they’ll leave behind, what they’ll move towards, what’s waiting for them and how they can get started. And you are doing so every day until that offer expires, until the doors close. Like I said, probably going to be a pretty short period of time. I always recommend a four day window. So within those four days, you’re emailing to remind them, you’re giving them something to consider, something to think about, and you’re encouraging them to make a decision one way or the other. And then you have your clients, you have your program participants, you have your course students, whatever it is, whatever your offer is. This happens whether there are five people or 50,000 people, same thing. Just get started, start doing it now, get it perfected, get comfortable with the process now, not when you’re at 50,000, because, to be honest, it’s going to be a whole lot more overwhelming then than it is now with five or 50 or 500. This is the process. This is what I basically lay out for you and write for you and do everything for you inside the Signature Program Bundle. This is the launch process that I have done all the work for you. You just have to plug in your messaging and you have a workshop. You have all of the emails, you have everything you need to properly launch. I literally wrote them for you, so that’s available for you. If this all sounds overwhelming, I have taken that part out and you can learn more about that whole process and what’s included if you head to and check out my free masterclass going on right now, and that will also give you a special deal into the bundle. But anyway, I digress, let’s talk about some nuances because, yes, this is the process, but without, I guess, some expertise behind it, which, yes, is something that you will learn the more that you do, but can also be learned by someone who has done it before you and has learned kind of the ins and outs of what actually sells, because you can go through this process and it not work. That’s just the reality. There is some nuance to it, of course. First thing, and most important by a landslide is your messaging, something we talk about here a lot. I want you to get super duper clear on the benefits and the transformation of what you are selling, not the paid offer itself. It is not super exciting and not putting your paid offer as a no-brainer in your client’s eyes if you talk about oh, it has 15 modules and all these video lessons and go at your own pace. That stuff’s important and you will include it, but it’s not something you lead with. What you are leading with is the transformation. What will change for them? What will change for their lives? How will their life look when they work with you or after they work with you? What is that desired thing that they are looking to achieve that you can help them achieve? Really, really talk about that in such great detail that they can see themselves in that after because of the work that you’ve done with them. That is your messaging. That is like one piece of your messaging, but really really important. Get super clear on the benefits and transformation and speak to that over and over and over and over again. The next thing is in your kind of delivery, I guess I would say. I think there is just so much to be said for being authentic and real and engaging, speaking to your people, your audience, as if they were friends, not you being the expert, you being the practitioner, you being the coach and them being these people who need help. Yes, that is the relationship, but they will get so much more out of it and they will feel so much more connected if you talk friend to friend. Yes, you are someone that has something that could help them, but you don’t need to showcase your expertise in the way you talk to them. It can be still seen just based on your knowledge and experience and how that comes across. But can you deliver that in a way that feels very friendly, feels like you’re on the same page, like you’re a real authentic person? That is huge. The next thing that will really really super help your sales is making your offer absolute gold, like a total no brainer to your audience. That will be a combination of just really establishing the value of the transformation that will be had by going through your program, going through your course, being a one-on-one client, whatever it is that you’re selling, really showcasing the value and the importance of that transformation that will be happening. That automatically sets it up as like oh, this is a total no brainer, I absolutely need this. But then also making sure the price point is right for what you are doing. That does not mean low, that means right, so big difference there. And the bonuses and the guarantee that makes it a low risk opportunity. All of these things really work with our buyer behavior that all of us have to make it feel like a no brainer to say yes, I feel comfortable investing in this with this person because I want this transformation. It is this dance that we do with every single person who is deciding between yes, I want this, no, I don’t. And when you have the right offer and the right ingredients to your offer, then you have the right steps to make that choice, for that person to make that decision a yes, I absolutely need and want this. Again, all this is stuff I go over inside Signature Program Bundle. And then the last thing is your special event has to be appealing. People have to want to be there. That special event is so important. It is the bridge between hey, I know this person I casually follow them here or I’ve heard their name or whatever into hey, this is a person I really want to work with. I really value the work they do. They clearly know their stuff. This is the person. For me, that is a very important step. It is extremely hard to go from hey, I know this person, I follow them on social media or I get their emails. Sometimes I read them all that stuff, like that very casual connection, to like, oh, all of a sudden, this person has something to buy, but I really I don’t know enough about them, I don’t feel connected enough with them to be able to say, yes, sign me up. We have to have that bridge and that is the special event. So many people want to skip the special event and then, guess what, they are super disappointed when they don’t make the sales they wanted. And it could totally have been avoided if you just spent the time and the energy making this really awesome special free event for your people so they have the chance to get to know, like and trust you. That is my soapbox for special events that I will continue to repeat over and over and over again, because they are so, so valuable to your business and the thing that will bring in sales. Now, to go back to this nuance, though, it has to be appealing. It has to be something that people actually want to attend, want to learn, want to know and are willing to take time out of their day to be there or are willing to sign up and give you their email address to receive those things. Just really think about a valuable, free, special event that you can provide and make it super appealing. Like the title has to be appealing, the subtitle has to be appealing, your messaging for the special event needs to be appealing. That is just as important, if not more important, than the title and subtitle and messaging of your actual paid offer. You got to get people in the door to your free thing in order to get them into the door of your paid thing. So what can you do to really get those people interested in signing up for your special event? So, so important? Now we’re going to wrap this episode up, bringing it back to the beginning. I kind of made this little comment about one thing that is actually much easier to do with a small audience than with a big audience. That really, really works to your advantage, especially when it comes to making sales and that is to personally reach out to people. Now, I know people with big audiences that still do this, but they’re using a team of people to help them reach out and that works and that’s really cool. But how much cooler is it if someone who might be interested in working with you and has been a part of your special event and is on your email list or in your audience on social media, if they get a personal message directly from you, from the person they want to work with, the person that they are considering to be their coach or mentor or practitioner how sweet is that? And you may have the ability to do that if you have a small audience right now, and that is very much to your advantage. So, anyone who showed any interest in your paid offer, send them a personal message directly from you. Make it very obvious that it’s personal. See if you can pull something maybe that you can see on their social media or something you know about them, some sort of conversation maybe you’ve had in the past where you it’s obvious that it’s you and you’re talking just to them and that is a very personal message. Send it via email or via DMs or whatever it is, wherever your connection potentially already is or wherever you feel most comfortable sending it from, and just see if they have any questions offered to schedule a Zoom chat with them to answer those questions or to see if you’re a good fit to continue working together. So this is for people who are on your launch list, people who attended your free event, or people who signed up for your free event but then didn’t attend. What works really well is people who clicked on your sales page but didn’t purchase, and this is something that you should be able to get from your email service provider. Whoever’s sending your emails to your list, you can see the clicks and you can see who clicked, and then you can reach out to them personally. Obviously they’re interested. They were checking out the sales page. Something has kept them from buying and maybe that could be something you could talk about personally with them. That is what I did when I first pivoted and my audience was very, very small. That’s what I did to still get the number of sales that I made, to still keep my business really going. Strong was just really focusing on those personal interactions and sending out personal messages all the time to establish that communication. Start the conversation, because often it’s just people want to talk to you. They just want to, like, air their concerns, they want to get their questions answered by the person, and that really helps get them off the fence and into your paid offer. So it’s worth it, it really works. Yeah, it’s a little bit of time on your end, but that’s often what’s required, and then you have a fan for life too, because you took the time to speak with them personally. So I highly recommend that this is a great time to do it, when you can still keep track of those clicks and those people and you know who attended and who didn’t, and you know you have that ability, with a smaller audience to, like I said, create that really intimate space for them. That often can’t happen with this really big audience. And when someone you know, like I said, you don’t even know if it’s them behind their posts or their emails and if they are reaching out to people personally, it’s not actually them, it’s their team and all that stuff. So this is a great time to do this potentially, and that is something that will really really increase your sales, just by reaching out to them personally, along with doing this whole other flow that I just talked about. Consider that a non-negotiable, and if you need help with that process of getting all that put together and getting people into your special event and getting people into your audience, let me know. I can help. Send me a message and we can chat about it. All right, we’ll leave it at that. Just remember that a small audience is great. It doesn’t really mean anything. It’s still your business to treat it like it’s a big audience, because you never know who’s out there. You never know what can happen and if your intention is to grow your business, you need to show up now as if you have that business already. So if you’ve been waiting for things to get to a certain degree, to have a certain number, quit waiting, do it now. Show up as that person now and you will be floored at how that changes things and how much further your growth can go and how much quicker your growth can go. All right, friends, with that, until next time, take care, hey, wait up before you go. Do you want to know the biggest reason why your business may not flow? Because it’s not in alignment with your personality type. Building the right business for you means knowing your strengths, weaknesses, energetic expression and what’s most important to you, so you can build your business accordingly. Before you spend one more minute working on your business, let’s make sure it’s the right business for you. I’ve created a fun two-minute quiz to discover your flow business personality type. With the results of this quiz, you’ll know exactly what to prioritize in your business so you can feel confident knowing your building a business you love. Head over to right now to find out your flow business personality type and once you find that out, hop over to Instagram and let me know what you discover. Again, that’s As always, the link is in the show notes.

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Hey there, I'm Shawn!

I’m obsessed with nitro cold brew, 90% dark chocolate, and helping coaches and practitioners build a business they love. With nothing but a passion for helping others and the desire to never have a boss again, I quit the corporate world and built my own million dollar coaching business over the past decade. Now, I help others do the same.


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