5 Reasons To Add A Group Program To Your Wellness Business

by | Dec 3, 2021 | Business

Let me just come right out and say it—I’m obsessed with the group program business model, especially for those in the wellness industry. Adding an online program to my nutrition practice was the thing that changed my business and life forever in the best way possible.

My signature group program happened by accident.

It all started with a wicked case of burnout. I had spent several years building up my virtual nutrition practice and had finally gotten to the point where my schedule was full with 1-on-1 clients. And…I was exhausted.

Don’t get me wrong, I loved my clients and was fully committed to their health and healing. But, as a massive introvert, that commitment took A LOT of energy out of me. Each day full of clients left me more and more energetically depleted. And, to make matters even worse, I was barely making ends meet even with a full calendar of clients.

5 reasons to add a group program to your wellness business

1-on-1 clients weren’t for me

Clearly, this 1-on-1 business model wasn’t working for me.

It was in this moment of burnout desperation that I was struck with a very random idea (I like to call it an intuitive nudge)…“Why don’t I take everything I’m saying over and over again to my 1-on-1 clients and put it in one online hub where they can all have access to it?”

At the time, I didn’t know online courses or programs were a thing. And I didn’t know how to do it or if it would even work, but I was willing to try anything to get my time and energy back.

The next day, I signed up for Kajabi (the best place to host your online program) and got to work putting all of my knowledge into this online hub.

From burned out and broke to free and financially secure

Fast forward two months…I beta-launched my program to my small audience and got 30 members willing to test it out for me (and made $6000 in 2 days—something I never imagined for myself).

Fast forward six months and that intuitive nudge had turned into a thriving, successful online program with over a hundred members and $100K in sales with little effort on my part.

Most importantly, I got my time and energy back. Launching my program and serving the members within it only took about 5-10 hours per week which means I had time to take care of myself, enjoy time away from my screen, and reconnect with friends and family.

Online programs have been and will continue to be my main business model from now on. Hopefully, now you can see why I’m so obsessed!

This obsession has led me here, now teaching other wellness coaches and practitioners how to build their own group program. Let’s go through some of the top reasons to add a group program to your wellness business so you can determine if it’s the right thing for you.

5 Reasons To Add A Group Coaching Program To Your Wellness Business

Reason #1: You are an introvert.

add a group program to your wellness business

If it takes a lot of energy for you to interact with other people, and you need alone time often in order to recharge, then spending all day, every day meeting with clients is not going to be good for you physically, mentally, or energetically.


If you’re an introvert, you need to protect your time and energy to show up as your best self in your business and life. You might do well with a few 1-on-1 clients you work with intimately, but that in itself won’t provide the income you need to survive, let alone thrive.

That’s where the group coaching program comes in!

Having your own program means you can help even more people than you could with a 1-on-1 business model while working way, way less, and not being forward-facing in your business all day. (Gotta love those days where you’re cozied up on the couch “working” behind the scenes on your business.)

You’ll meet with your group program participants once a week (at most), and the rest of their experience will be with lessons, materials, and tools you’ve made ahead of time (on your own schedule). See where the cozy behind-the-scenes days come in?!

If you’re an introvert, the coaching program business model is an absolute must for you.

Reason #2: You want to make more money.

This one’s kind of a trick because I mean, who doesn’t want to make more money?! If you’re one of the 99.9% of people on this planet that would love to have an extra zero or two in their bank account, then a coaching program is a no-brainer. It’s the easiest way to uncap your income potential and start bringing more revenue into your wellness business quickly.

Think about it this way: Say you build out an amazing, impactful group coaching program and price it at $800 per person. You want an intimate group so you cap it at 30 people in each group. You spend one week launching and get all 30 spots filled up. In one week, your business generated $24,000.

Now, you want to launch the program again a few months later and are ready for a bigger group. This time you welcome in 50 new group members at $800 each. You’ve generated $40,000 in a matter of days.

You host two more groups of 50 that year (launching once per quarter feels good) bringing your total for the year to $144,000.

And, since hosting the program only takes a few hours per week from you, you have time to take a few high-ticket, 1-on-1 clients, partner as an affiliate with brands, passively sell an e-book, and/or create another program!

The options for multiple income streams are endless and your income potential becomes limitless when you add a group program because your income is no longer associated with your time (which is finite and precious).

Reason #3: You want to help more people.

Let’s face it, lots of people need you. There are so many of your dream clients out there right now that are desperate to solve their problem (the one you know how to solve!). And, while working one-on-one with people is great and definitely needed in some cases, there are way more people that would get life-changing support and guidance from you through your group program.

In fact, many people prefer working in a group format versus 1:1 because they get the feedback, support, and connection of a group of people along with your guidance. It truly is a win-win situation for everyone involved.

By adding a group program option to your wellness business, you’ll have the opportunity to reach and impact more lives with your work without adding more hours to your workday. In fact, you’ll massively decrease your working hours. Exciting isn’t it?! Let’s talk about that.

Reason #4: You want to work part-time hours.

add a group program to your wellness business

If you’re a parent (human or fur 🐶🐱), have another job, or just prefer a lot of free time, you should seriously consider adding a group program to your wellness business. I’ve already mentioned it a few times, but let me reiterate here—once you’ve built your program, the only thing you need to spend time doing is supporting your members and periodically re-launching it.

You will spend time creating the contents for your program—which can be done on your own schedule— before you put it out into the world, but this pre-work means you get tons of time back once it’s done. #worthit

Once you do have your program up and running, imagine spending your days periodically checking in on your private community to see if any questions have popped up, and host a live Q&A/coaching session once a week or even every other week. That’s it!

So now, you’re helping a group of people at one time, generating solid revenue for your business, and having the free time and flexibility to be present for your family, take your dogs on adventures, cuddle up with your cats, and enjoy life!

Reason #5: You want to stand out in the saturated wellness industry

First, let me be clear that I personally don’t think the wellness industry is saturated. Yeah, there are a lot of people giving wellness advice and setting up their wellness businesses, BUT there are also billions of people that NEED it! As in the entire global population. So, it’s not a matter of the wellness industry being saturated, it’s a matter of YOU being uniquely you and standing out to the people that need exactly what you have to offer.

And that is what having your own group program will do for you. You see, you’re not just going to throw together any old basic program and call it good. You are creating a signature program, something that is unique and special to the work that you do. Yes, you. You have something unique to offer your clients that no one else does. It’s simply a matter of uncovering it, organizing it, and putting it out into the world in a way that no one else does.

Want to learn exactly what it takes to do that? Ready to build a program that is truly signature to your work? I’m spilling the tea in my FREE masterclass, “Burnout-Proof Your Business With Your Own Group Program” Grab your seat here!

When you have a signature program that is unique to you and your approach, you have something unique to talk about! You have something special and different to share on social media, or on your podcast, or in your blog. You have your own thing that is unlike anyone else’s. How cool is that?!

The important thing here is that you take the time to truly think it through, create something special and impactful for your clients, and build a signature framework that will act as the statement piece for your program. It’s actually a really fun process once you get into it and will make you feel so confident in the work you’re doing and how you can serve your clients.

Is adding a group program right for your wellness business?

No one knows the answer to that but you, and I’ll be the first to say that group programs aren’t for everyone or every business. But, if you’re someone who values freedom, connection, security, community, and fun, you might want to start brainstorming the topic for your first signature program!

When you have it narrowed down, head over to Instagram and send me a DM so I can hear what you decide!

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Hey there, I'm Shawn!

I’m obsessed with nitro cold brew, 90% dark chocolate, and helping coaches and practitioners build a business they love. With nothing but a passion for helping others and the desire to never have a boss again, I quit the corporate world and built my own million dollar coaching business over the past decade. Now, I help others do the same.