How Does Social Media Fit Into A Flow Business?

by | Aug 16, 2023 | Podcast

Tired of the relentless social media grind for your flow business? We promise to teach you how to utilize this powerful marketing tool without it consuming your sanity. Join us as we share our unique perspective on maintaining your online presence, one that can alleviate the stress and cease the negative feelings often triggered by the constant upkeep of social media.

We share our personal journey of evolving our perspective on social media. From a space of stress and overwhelm, we’ve found a comforting and productive process that includes a consistent and achievable posting schedule. We delve into the strategies we use to craft engaging content and how we stay responsive to the ever-changing landscape of social media. We’ll also explore how data analysis can guide us to create content that resonates, capture attention with high-quality images and videos and craft posts that captivate your audience.

Finally, we present a liberating outlook on social media – viewing it as a tool for authentic connections rather than a dreaded chore. We discuss how to maintain a social media presence without it consuming all your time and energy. We dive into how we learn to detach from the stressful demands of social media and approach it as a cherry on top of our overall business flow. If you’ve ever wrestled with your feelings towards social media, join us for this insightful conversation packed with practical advice on transforming your online experience into an enjoyable aspect of your flow business.

“I have detached any meaning about me, my business, my success, how much money I can make, I detached any of that to what happens on social media… nothing means anything to me emotionally.” – Shawn Mynar

“Don’t keep posting things that aren’t working. If they are not getting the engagement you want, that means it’s not working.” – Shawn Mynar

“Without detachment, when you are feeling attached to anything, you make something that is completely out of your control mean more than it does.” – Shawn Mynar

Messaging Episodes: Episodes 184-186


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Speaker 1: 0:13

Hey, hey there, friends, Welcome back to the Flow Business Podcast. I’m Shawn, your host, and this is your place to build a business that complementsyour life, not complicates it. That’s what we’re doing here Today. We’re talking specifically about how we can use this major source of free marketing in social media for our flow business in a way that feels good and isn’t so daunting, so scary, so overwhelming. How can we really fit social media into a flow business? Now, first things first. I am in no way a social media expert, like not in the least. So this is not a conversation of how to create a viral post, how to gain thousands of followers overnight, how to become an influencer Nope, that’s not what I am an expert in in any way, shape or form, and will not be talking about that For me. What I feel like I can bring to the table in terms of a conversation around social media is how to find peace and let’s even say joy in social media again, how to use it in a way that feels good for you, that isn’t stressful, that isn’t, like I mentioned, overwhelming or scary or all of these things we kind of put behind the idea of social media, and I feel like it’s becoming more and more so as the years progress and as social media becomes more of this like staple really for all businesses, and with that also comes a lot of other stuff that we have to kind of deal with really from like a mental, mindset, energetic perspective over anything else, and that’s what I feel like I can help you do potentially see a different side of things or have a different perspective on social media. So that’s what we’re going to do here in this episode, and the real reason behind having this conversation and the need to even put a whole episode into talking about social media is because, from what I see from talking to a lot of you, is that social media is really one of the biggest blocks to your flow business. It’s something we don’t want to do, maybe, but we feel like we have to, we feel like we should. So that has this like extra weight to it. It’s something that maybe you do and you put a lot of energy into it, but it feels like there’s little reward. It feels like it’s not working. It feels like you know there’s a lot of effort and nothing to show for it and that feels really icky, like not good, not potentially worth it, not a good use of your time. And then again we have that block and it’s something that overall can feel frustrating for some people, can feel confusing, can feel annoying, maybe can feel time consuming. There’s a lot of that negativity, that that low vibe energy, I guess we’ll call it, when it comes to social media. So really that’s why I have these conversations occasionally talking about social media, even though not an expert, don’t know, couldn’t tell you how to gain thousands of followers overnight. So don’t have that kind of expertise, but do have a perspective. So we got to talk about it because of the blocks that you may be having when it comes to social media and, when you do, how that really blocks the flow of the rest of your business Because, like I said, yes, it is a big piece to any business these days, no matter what kind of business you have or want to have, and it’s not going anywhere anytime soon. And, like I called it at the very beginning, it’s a free marketing tool which was like non-existent 20 years ago. This is a free marketing tool that we have at our disposal in a way to reach so many people from all over the world. That is really quite cool when you think about it that way. And so what if we can find a way to enjoy it, to fully embrace it and to make it a maybe we can even call it semi fun part of your business? Wouldn’t that be nice? And wouldn’t it be cool to look forward to opening up your app, to look forward to posting, to look forward to figuring out what to post and what to say? What if all of that had more of a light feeling to it? And when it did think about it from an energetic perspective, if that’s how you’re approaching it with enjoyment and ease and flow and just be in yourself what kind of energy would that bring to it? And, when it does, how does that attract more people With that? Simply just an energy shift. Not really change in anything else except what you’re infusing and how you’re showing up Energetically to these apps. It’s so cool to think about and it really does make a huge difference, like the days and weeks where I don’t really feel like posting. I’m just not into it, I’m not feeling it, I’m working on something else or whatever, and I post more so from a place of I Should, or I feel like I have to. Those weeks I see a significant decrease in engagement and Reach of new followers and all of these things, so it really does make a difference. So what if we can have this shift, and how would that change things for For your business and you and how you approach these tools that aren’t going anywhere and everyone’s using, and we might as well just embrace and use them to our advantage. Now, before I go any further, let me answer a Question that I know is on some of your minds, and it’s a question I get a lot Do I need to be on social media for my business? Like I said, it’s such a big tool, a powerful tool, a free tool that businesses of all kinds are using these days. But if you absolutely Hate it, if it puts you into a terrible headspace, you don’t have to. That’s your choice and this is your flow business. If you don’t see any possible way how you could ever Shift your Mindset or your headspace around social media any any of them, there’s so many of them now any. If you can’t find any Type of social media that would work for you and your flow business, then don’t do it. There are other ways of getting new people into your world, new eyes on your work. That is possible. Obviously, no matter what, your email list is a non-negotiable. So creating a freebie, getting people on your email list, using other tools to get people to your email list, that’s all that really is necessary. For a successful business is to have an email list where you can Regularly connect with your people. And so what can you use to get people on to your email list? You can use your really great SEO optimized website. That is super important for all of us, but, especially if you’re not going to use social media, you got to get that website optimized and up and Using the right words on your site. You can start a YouTube channel. You can start a podcast. You can use Pinterest. You can pay for advertisements on Google, on Pinterest and, if you do have even just a Facebook account, you can use Facebook ads. There’s a lot you can do that doesn’t require you showing up on social media. Even if you do have Facebook ads, you don’t have to post on social media besides just having that account. So it is possible, but like I said, and I’ve always said, free marketing tool. I mean I’m gonna use it. It’s free, it’s marketing, it’s getting in front of new people in a way that has never been the case in history. Why not use it? It’s not going anywhere. It’s only getting more and more of that kind of environment for businesses. Might as well start getting used to it now and and really take advantage. The reason I kind of thought about this podcast topic and I’m doing it now is Because I was at my acupuncturist’s office last week. I just recently started going to her again after several years probably like since 2020-ish and so she was going through my chart from way back when we were first meeting years ago and Just making sure that we had talked about everything that had been going on then and what was going on now and what we may still need to address and that kind of stuff. And she said so last time you mentioned social media was stressing you out. Is that still something that’s bothering you? And that really kind of caught me off guard, because my relationship with social media has drastically changed over the past couple years, and To kind of be reminded of where my headspace was the last time I saw her was Fascinating, because it is just so different. It’s not remotely a source of stress for me anymore and it brought me back to that time when it was a stressor for me. So just a little history for everyone who’s not familiar and hasn’t been Following me all these years on social media. So I started my Instagram account in March of 2013, so over 10 years ago. That was also right when I started my business, so I immediately started using it for my business and if you were on Instagram, so I guess I should say, just side note real quick when I say social media, for me that’s Instagram. It’s always been my platform of choice, probably always will be. It’s just where I feel most comfortable. But a lot of what we’re gonna talk about today goes for any social media platform. So for me, started Instagram in 2013, immediately started using it for my business. It was a very, very different time. Obviously, as is the case with anything, any sort of platform that starts up and is new, and you know, really social media was still kind of new. Back then, all we had really was like Facebook and my space. I think had already like collapsed, I don’t know, but it was just a different time. It was really easy to get followers. The feed was chronological, hashtags still worked, you could still find people really easily and and so for me, because the feed was chronological, not that many people were on it and posting at the time not nearly what it is today. I posted twice a day for years and then, by 2016 so I’d say three years, three and a half years maybe. Later, I was over 10,000 followers just simply by posting Regularly. I had started my podcast. I had been kind of getting some buzz going on with my podcast, having guests on that posted about that and getting followers. That way, there was just a. It was just easy. Let’s just be honest. It was easy to get followers and so then within a year of that probably, I had doubled that. So then I was over 20,000 followers by 2017 I want to say maybe early 2018. Again, it was a case of just people posting and sharing my content, talking about my podcast and my work and that kind of stuff and and having like pretty big names with a large following talk about my work. That was when I really started to pick things up, and so Instagram became a really big piece of my business. From the very start. It always had been and it was fun. You get a lot of engagement back in those days. You have a lot of likes and comments and you get followers and I Literally made a ton of really good friends, some of who I’m still friends with in real life today because of social media and the vibe that it was back then. And so then I want to say in like let’s see 2019, maybe there were just this shift in Instagram, like the algorithm changed and I’m sure it wasn’t just at this time, I think it was over the course of years, but this is when I really started noticing it. Like the algorithm changed, the engagement was weighed down, there was a lot more ads. You know, it wasn’t chronological, you were just seeing all kinds of random stuff. People weren’t seeing your stuff and Because of that shift from and knowing what it had been and how easy it was to now really seeing quite a big difference. It’s stressed me out, it was a big piece of my business and it stressed me out. So that was really what started this, like me feeling stressed around social media. And then, on top of that, I decided in 2020 to start a brand new account specifically for my business coaching where I really just pivoted. My entire business started over and started over with a brand new social media account, and that was a real challenge, because now I’m starting and if you have started a new account in the past few years, then you know this I’m starting from scratch, oh, in a place that’s already very different than when I did last time. The engagement is different. Having people follow you and find you and see your work is very different. Like, I don’t even think that hashtags are even still working these days. Now there’s like SEO kind of stuff, and it just was a different ballgame. It was a lot harder than the first time that I had created an account and built up my following, and so it all just kind of like, at that point, this like 2020 type situation, which was already a stressful time of life for everyone. On top of that, I just started feeling really weird around Instagram and it started stressing me out to the point that I told my acupuncturist which is kind of crazy that it was ever at that point where I felt like I should share, like me getting on social media, me posting me, not getting out of it. What I’m putting into. It is stressing me out. That was the thing, and so over the past few years, I have made a big switch. I feel like I’ve gotten to a really healthy place with social media where I do actually enjoy it. I feel like I can say it. Is it like my favorite thing to do in my business? You know, creating these posts? No, not really Do. I want to be on video? No, not really, but I do it and I actually enjoy the whole process. I know that it’s a nice addition to my business. I see how it is helping my business. But here’s the big shift. It’s not the only thing I’m hanging my hat on. It’s not the only way people are finding me, it’s not the only, it’s not really at all. The way that I get sales and the income that comes in from my business is not coming from social media. I have a lot of other things built up in my business and this, as I have always talked about for social media, is the cherry on top. So there’s a couple of reasons why and how I had that shift. I was able to shift my perspective and get to this healthy place where I post on social media regularly at a clip. That feels good for me and my flow business and I enjoy it and it doesn’t stress me out. It really doesn’t really have any sort of emotional impact on me whatsoever. The first and most important reason is because I have completely detached and not like I post in ghost, like I just post something and then don’t look at it for 48 hours until it’s time to post again and just don’t pay attention to social media at all. I don’t do that. I do engage. I do log on and scroll and check out comments and reply to DMs and start these conversations and stuff. So that’s not what I mean by detaching. I’m also not a robot with it. I’m not just like repurposing content and although I do so, we’re going to talk about that but I’m not just like robotic with it. I’m not having a non emotional space or vibe to my account either. What I mean is I have detached any meaning about me, my business, my success, how much money I can make, the impact I can have, what I have to offer, how I can help people. I’ve detached any of that to what happens on social media. There is no attachment, no meaning behind the number of likes I get, how many people comment or share or how many new followers I get. Nothing means anything to me emotionally or it doesn’t answer any questions I have about my business. Like can my business be successful? Well, only if I get a certain number of followers or likes or comments. That’s not happening in my brain anymore. I have posts that do really super well and get a lot of engagement and get a lot of likes and shares and saves and all that stuff, and I have posts that totally flap. Both of those happen on the regular and neither one of those means anything Beyond just data. And it wasn’t really until I was able to fully detach from everything social media related and the success of my business and how my business is going to go and how valid I am. When I could detach from all of that. Then I was able to see the treasure trove of data that is available for your business when you post on social media regularly. It’s a very like analytical way to look at social media, which I’m not the most analytical person although you have to be to some degree to have a business, of course, and know what works and what doesn’t but it’s like. Once I was able to take out the emotion of social media and just look at it in this very analytical way, it was like a whole world opened up and it really is almost like you’re treating it like an experiment, a constant experiment for your business. Every single post is like a mini experiment, and when you treat it like that and when you look at it like that and you detach the emotions and just see it in this analytical perspective, you get this very clear path, very clear signs of what works and what doesn’t for your business and what your people want to see and what they don’t care about, what gets their attention and what doesn’t, what really resonates with your people. And not only does that help you figure out what to post and what to say on social media, but also for the entire rest of your business. Every other piece of content can really be determined and you can really get some direction with it and a lot of clarity around it if you just start looking at these posts as mini experiments and collect data all the time. So when I have posts that do really super well, why did they do well? What was it that caught people’s attention? What got them to hit that like button? What got the algorithm to really push it out to more people? And then the same thing goes when they don’t do well. Why didn’t it do well? Why didn’t it resonate? Why did people scroll by without looking? Why did the algorithm not really think that was a good thing to push out to more people. That’s all it is. And when you can figure that out and find the equation that works for your audience at that time, that they are resonating with, that, they are enjoying, that really hits a button with them, then you know, do more of that. And when you see things that don’t work okay, that’s not working right now, that’s not the right way to engage my audience. I’m going to stop doing so much of that so you can see what to put more energy into and what to put less energy into. And also knowing which I think we all know by now how quickly social media changes. What works now and that might be different next week and the week after and the week after I know for sure, like how fast it moves something that I posted like a very specific real type post that said something in a specific way. I post that one week and it does amazingly well. And then two weeks later I post something very similar and it flops. So it’s. This ongoing experiment is actually really cool and really fun to see what’s working now. What do people like now? What really gets people to slow their scroll and take notice and read more or comment or like or share it with their friend. What gets people to stop? And that is an experiment and it’s data collection and really fun to see it that way, I think. So you are going to become an investigator of your business using your social media account, and when you do that and this is something I don’t see a lot of people doing that is my biggest piece of advice. When you become an investigator and you start looking at the data and using that to your advantage and figuring out what that means for your audience and what you should and shouldn’t post, now Don’t keep posting things that aren’t working. If they are not getting the engagement you want, that means it’s not working. So to continue to post that kind of post or say that kind of thing when it’s not working is just a waste of time and energy at that point. Yes, it may work at some point and you can go back and revisit that kind of post or that topic later, but right now it’s not working. So stop posting that kind of thing and mix it up. Maybe you just need a different kind of image, maybe you need a different font. Maybe people don’t resonate with your branding, which is very likely Like the more simple I get with my posts, the better they do. At this point, I’m just have the most basic font and the most basic colors and it works. They work way better than anything I’ve done in the past. So maybe you need to simplify. Maybe you need to have a video instead of an image. Maybe your videos and images are too fuzzy or bad quality or boring. That is real. People are picky these days and they can be because of how optimized everything is and how easy it is to take high quality videos and photos. So if your photo isn’t fuzzy or bad quality or low light or something, and same thing goes with your videos, that’s a very easy switch. That then could get you a lot more engagement. So make sure you are using the highest quality video that your phone can handle. You may need to switch your settings. So if you are questioning this at any point right now because I see a lot of this so just stop right now and Google highest quality video settings for whatever the name of your phone is Do that. You’ll be shocked at how much can change just by you having a higher quality video or image. So it could be simple things like that. That is something that you can try in your next experiment. Post something very similar, but do it in a higher quality and see what happens. I don’t know if it’s a similar post, but use more simplified font and a more simplified background and see what happens. If people can actually read it, hey, guaranteed there’s gonna be a lot more engagement. And, of course, same thing goes for your caption. Is your caption boring? Are you using practitioner speak Instead of really speaking to your audience, speaking in a way that they will understand? Are you catching their attention in that first line, that hook that we have right at the very beginning, that makes people want to stop and hit the read more button? There’s just so much there that you can again be an investigator and Collect the data and then see what’s working and what doesn’t, switch some things up and kind of this controlled environment to see what helps and what doesn’t. It’s really fun and maybe that’s just me talking, maybe you won’t think that’s fun at all, but it definitely takes out the emotion from it and puts in this more analytical like hey, this could really help my business if I just figure out what my audience wants, what they resonate with, and and leave what doesn’t. So I’m gonna figure that out and I’m gonna keep figuring it out and I’m gonna use that to help move my social media account forward, but then also my entire business, because, likely, if they enjoyed it when I talked about this In this Instagram post, they’re probably also gonna like it if I write an email to them about this topic or, you know, have a podcast episode about that topic so you can use it for the rest of your business. So what do you do that stops their scroll? Remember, we have like point oh, two seconds to get someone’s attention as they’re scrolling. They’re not gonna stop for a post that’s boring, that’s too busy, that’s hard to read, that takes too long to figure out the point, that’s blurry or fuzzy, like. Remember all that. So what are you doing that stops their scroll? And what are you doing that doesn’t? And when you find those things that aren’t working, shift them. Don’t keep doing the same things that aren’t working. That’s not gonna make them start working better if you just keep trying and trying and trying with something that’s not working. Like I said, maybe in a month or two months they will, but right now they’re not. So what can you shift? How can you change things so that they do start working. Okay, that was a little bit of a side tangent, we got off track a little bit. Let’s get back on track and continue talking about detachment. This is how you can fit social media into your flow business, because without detachment, when you are feeling attached to anything but let’s talk specifically about our topic today you make something that is completely out of your control Mean more than it does. You make it mean something, you attach a motion to it, you attach a false narrative to that and as soon as that happens, well then there’s that block. That’s in your flow business. There is that big rock in the middle of the river that you Move towards, that you stay stuck on and everything else around you is flowing as you continue to stay stuck. So Getting to that place where you posting On social media doesn’t mean anything. You getting a certain number of likes or comments doesn’t mean anything. You getting or not getting a certain amount of followers doesn’t mean anything. And, like I said, when you switch to that more analytical perspective when you become an investigator collecting data and every single post is an experiment, that really helps with that detachment. So see if you can move into that headspace. And then the second reason that social media Is no big deal for me these days is because I’ve massively simplified it, and let me give you some tips that have helped me save time and energy these days with social media. Um, it’s really simplified the process. So you know, I don’t have to feel like overwhelmed or anything when trying to post on social media or trying to figure out what to say. Uh, just simplifying the whole process is so, so key. First of all, figure out what you can commit to and stick with it. How many days per week Can you commit to posting every single week? How many posts can you share? So, for me, I’ve really come to the conclusion that I’m like a three post a week kind of gal. I can commit to that. I can do it all in one day and we’re going to talk about that in a sec and be done with it. That is doable for me. I can do that every single week. Sometimes, yeah, it’s only two, sometimes it’s four or five if I’m promoting something that week, but for the most part, I commit to three times a week, posting on instagram every single week and I have done that. That is my commitment, that is what I can do Consistently and that’s all super important is to be consistent. Like I mentioned, something that helps with that is remembering every post gives you more and more data, so the more data that you can get, obviously, the better your whole business is going to be, and the only way to do that is to post consistently. And so what can you commit to? If it’s only once a week, that’s fine. Once a week every week is better than ghosting your social media for three months and then posting for five days. That doesn’t work. So once a week, that’s what you can do. Do it so once you figured out your posting schedule and what you can commit to consistently every week. The second thing is to figure out your focuses and Stick with them. So, yes, you’re now posting consistently and this is what you’re posting about. Now. Some people, like social media experts, kind of want you to pick these pillars that you go by. I personally haven’t really ever been able to stick to that. I need a little bit more give to that. Um, it just works better for me to have a little more fluidity, but I do have these focuses that I stick to. So, for example, for me, I have four Areas of focus, and I think these are really good. These are really general. I think pretty much all of you could, uh, stick with these four and it would really work for your business, but that’s totally up to you. You can use one of these, two of these four of these. You can have totally different focuses, up to you, but I do want you to think about it and really figure out A way to get some sort of organization or flow into what you’re posting. So for me, the first one is encourage. These are typically like mindset shifts, to consider motivational quotes, that kind of thing. This is something that you could try. Maybe your audience loves Quote type things, like text type posts, like mine does. They always do super well. Maybe they don’t, but that’s something that you could try and see what the feedback is like on those type of posts. The second type of post that I do is an inspiration post. This is really showing or talking about what life could be like after their transformation. When they do the thing that I coach people how to do, what life could be like. This also usually includes my story as kind of the after, so really focusing on the after or the transformation what life could be like, how things could be feeling or going or or what they could be doing or will be doing when they go through your transformation. And then the next one I typically do is an educational post, and what this isn’t is you getting into coach or practitioner mode and trying to teach people something as this, like authority. Now, yes, this is a very good place to to establish your authority, but you don’t have to put on your practitioner, coach hat and start talking in that language here, and that’s obviously. I’ve talked about this a bazillion times. That is what I see so many of you doing, and you’re not going to get engagement on those posts, except for, maybe, people that are also coaches and practitioners, which probably aren’t your market but your want to be clients, are not going to engage in those posts because it’s too over their head. So just because you are educating doesn’t mean you have to be all authoritative with it. How can you educate and still stay on their level? Use their language? So this could be like three tips to blah, blah, blah. Five examples of how to x, y, z. You know these. How to type posts or tip type posts. Those always do really well. They also do really well as reels, and you don’t even have to be in the video, you know, you can just have a background with your three tips. That always works really well. So, again, this is something to potentially try for your audience. And then the last type of post that I do is an invitation post, and this is really like to invite people into my freebies or my offers, and obviously that’s not just like hey, I have this free thing, go get it. It’s really kind of laying the foundation, the background, why it’s important, why it’s something that they should should sign up for, what they’ll get out of it, why it’s important, all that stuff. So, and this is all the messaging work that we have talked about so much here, and if you haven’t listened to those episodes, I’ll try to link them in the show notes. But there’s so many about how to talk about your stuff. You can’t just say here’s this thing, which is what so many people do, but we can’t do that. So that’s really it. Those four types. I just kind of cycle through every. You know, and I’m not in any like okay, today it’s this one, and then the next day it’s that one and the next day it’s that one. It’s not that it’s more fluid. Like I said, for me, that’s what my flow business needs is to have that fluidity based on what comes up that I want to share that day. But you can absolutely be more structured with it and just cycle through all through all four over and over again. That totally works. You just need to figure out what works best for you and what you can stick with and what you can commit to and actually do. The third thing that has really helped me simplify my approach to social media is to reuse old posts. This is a game changer. If you have been posting for a while on your account and you’re still talking about the same stuff, go back like six months, three months, even a year, whatever it is. Go back and find old posts that did well back then and try them again. You can just repost the same thing, like you’d have to probably find the same image or redo the same image, but then you can just copy and paste the caption and just repost. Or you can like what I’ve been doing is something that I posted as a post back in the day. I’ll redo it, but as a real, I’ll just kind of rejigger it a little bit and try something slightly different. But it’s kind of amazing how posts that were popular a year ago still work today. And it’s almost no work on my end except for just copying and pasting that post and then potentially finding that same image again or switching out the image or something like that. But super easy and has really been working well on my end. So that might be something you can try. And again, it’s just data, it’s just something to notice. Like this topic worked well six months ago, still works well today. Now I know that something that is kind of always going to be there, always something that will probably do pretty well. And then the last thing that is so important, an absolute game changer for me that I started doing a year or so ago is to batch prep all of my posts. I am not really that much of a batch worker like some people are, but for this I have fully adopted the strategy and it really works. First of all, I feel like my posts are a lot higher quality because you know, in the past, when I was just figuring out what to post every day, that day it would be kind of on the fly. I wouldn’t always feel like it. It would be interrupting something I actually wanted to do so I would just kind of half-asset and just post something, whereas when I have dedicated time so for me it’s every Monday morning the first half of my day is figuring out what I’m posting on social media that week and creating all the posts, writing all the captions, getting them all ready to go. So all I have to do is hit post for the rest of the week. You can use a scheduler I don’t use one, but you totally could. I just put them all as drafts and then hit go when I’m ready. But that has just changed the absolute game for me, because now I only have to think about social media once a week and what I’m going to post. And if we’re talking in terms of consistency, that is the way to be consistent because they’re done as long as that is in my schedule, that that’s what I’m doing that day for this period of time, nothing else on my calendar to do. In that time they get done. I don’t have to push them and I don’t have to try to post something when I don’t feel like it and the energy isn’t right and I just want to get it done. That’s kind of a waste too. So really figuring out what I can commit to, how much I’m willing to do in that period of time. So for me, monday mornings, those three posts, I get them done and get them all ready to go. I don’t think about it the rest of the week, and that has really helped and also helps with the detachment piece to it too. So those are my tips. Last thing, before we sign off, is to find a little bit of fun in it, and I know that can be a challenge, primarily because we have some lower vibe emotions attached to social media. But what if it could be fun? What if it didn’t really mean anything? What if you already knew your business was going to be successful, no matter what happens on social media? That day, and when you have that detachment and you have everything all figured out and it feels a little bit more simple and doable, what could change? And remembering, most importantly, what social media is really here to do yes, it’s a place to build your business, but it’s not a place to just be promoting your business all over the place and be really stuffy with it. And business, business, business. It’s a social place, social media, and it’s a place for you to be you, a place for you to make some friends, have some conversations, make some connections, meet some new people, get to know people and have people get to know you. And going back to last week’s conversation, for us introverts, we get to do all of that with that screen acting as our barrier and protecting our energy. So you have this place that can build your business and be a really great tool for you to just make some new connections and have people get to know you better. With that barrier still in place as an introvert, it doesn’t have to be a serious place and really it shouldn’t be a serious place and it doesn’t have to be you being professional all the time, and it shouldn’t be, because that’s not what makes people stop their scroll, that’s not what builds that connection. Every single time I have hosted a coaching call or anything and asked people what is attractive of other people, you follow other people, you admire other people’s work, you enjoy it’s always the same answers. It’s always because they’re down to earth, they’re relatable, they’re real, they have a good personality, they feel that connection. Just because of all those things, they’re real people and that’s what we’re looking for and that’s what your clients are looking for too. So how can we apply that to what we’re doing over on the gram or wherever you’re showing up on social media these days. Remember the real purpose of social media connection and communication. And when it comes to your business, it’s specifically just about your people getting to know you better and you getting to know your people better. It’s not, and really shouldn’t be, your primary sales tool. It’s not and really shouldn’t be your only audience builder. It’s not the only way people will know about your offer or your freebie. You have other stuff going on Again, things we’ve talked about over and over here on the show. You have those other things built up in your business too, and I really feel like, without those things in place and really starting to feel like social media is your only chance. It’s the only way for people to find you. It’s the only way to build up your email list. When you put yourself in that bucket, that’s when it becomes really heavy. It’s like you’re putting way too much weight on one thing that, like I’ve said, you don’t really have any control over, and that’s when it can really start feeling emotional and can really have this attachment thing coming with it, so when you can take a step back and see what else is going on in your business and how other ways that people can find you and get to know you. And then, as I’ve always said, have social media be the cherry on top of your overall business flow. That is when things really start feeling good and just as a little dangle of the carrot. I’m going to talk more next week about a tool that I use to really get in front of the right people and build my email list and everything without relying on posting on social media and the organic reach that social media brings. Let me talk about that next week. So be on the lookout for that, but let’s see if we can get to that place where we can be more detached with it, not only because now it’s an experiment, but also because you have other things going on in your business to build your audience, to build your email list, to get people to know, like and trust you, and you also have social media to help with that as another tool, not the only tool. So a couple of different ways we can think about it, different areas you might be feeling, different mindsets you might be in with it right now. I hope that just having this conversation has helped all of you in some way in how you can approach social media, how you can use it to your advantage and see it from what it really is. And with that I will leave it there. Let me know what you think of the show over on Instagram, of course. Send me a DM at Shawn Mynar. And until next time, take care, hey, wait up before you go. Do you want to know the biggest reason why your business may not flow? Because it’s not in alignment with your personality type. Building the right business for you means knowing your strengths, weaknesses, energetic expression and what’s most important to you, so you can build your business accordingly. Before you spend one more minute working on your business, let’s make sure it’s the right business for you. I’ve created a fun two minute quiz to discover your flow business personality type. With the results of this quiz, you’ll know exactly what to prioritize in your business so you can feel confident knowing your building a business you love. Head over to right now to find out your flow business personality type and once you find that out, hop over to Instagram and let me know what you discover. Again, that’s and, as always, the link is in the show notes.

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Hey there, I'm Shawn!

I’m obsessed with nitro cold brew, 90% dark chocolate, and helping coaches and practitioners build a business they love. With nothing but a passion for helping others and the desire to never have a boss again, I quit the corporate world and built my own million dollar coaching business over the past decade. Now, I help others do the same.


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