3 Simple Hacks To Immediately Improve Your Copywriting Skills

by | Feb 21, 2024 | Podcast

The word copywriting alone is an anxiety trigger for too many coaches, practitioners, experts, solopreneurs, and small business owners. But wait, it doesn’t have to be this way! And really, shouldn’t be. Because you literally can’t afford to shy away from writing copy for your business because good copy is essential to getting clients and making sales. In this episode, I’m sharing 3 simple hacks you can do TODAY to turn your copywriting skills to pro-level so clients find YOU instead of you spinning your wheels trying to find THEM.

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Speaker 1:

Just the word copywriting alone is an anxiety trigger for too many coaches, practitioners, experts, solopreneurs and small business owners. But wait, it doesn’t have to be this way and really shouldn’t be. You literally can’t afford to shy away from writing copy for your business because, let’s face it, good copy is essential to getting clients and making sales. So in this episode, I’m sharing three simple hacks you can do today to turn your copywriting skills to pro level so clients find you instead of you spinning your wheels trying to find them. Stay tuned. Hey, hey there, friends, welcome back to the Flow Business Podcast. I’m Shawn, your host, and this is your place to build a business you love, so you can live a life you love. I am coming at you from sunny, beautiful, gorgeous Tucson, arizona, about 12, 13 and a half 14 hour drive from my home office in Boulder, colorado, because I am exploring the idea I guess let’s call it the dream of being a snowbird, being the type of person who leaves for the winter. I have always my entire life lived in a place where there were pretty harsh winters and I’m kind of over it, and I’ve always had the dream of not having to deal with winter. So you know, typically that’s something that retirees explore, like, hey, let’s, let’s leave. We don’t have any responsibilities, we don’t have a job to go to in this area anymore, so we can leave for the winter and go somewhere else. But I have that right now in my business, I can work from anywhere, so why not? Why not explore that? So we’re starting to dip our toe into the idea and decided to start the adventure in Tucson and see what it’s like to be here instead of in Colorado where it’s snowing and cold. So if I sound a little different. That is why, although I did bring my podcast mic, so I would still get some decent quality audio, but the windows are open, the birds are chirping, you know just a different atmosphere than my home office, so it may sound just a little bit different. Another thing that’s different about this episode is what I’m going to share with you today. I was interviewed on my friend Stephanie Dodie’s podcast. It’s called Undiote your Coaching Practice. That is specifically for coaches who you know, especially in the nutrition dietitian space, who want to learn how to approach it from a non-diet perspective. I was on her podcast talking specifically about copywriting and how you can become a better copywriter for your business. Really, simply, there are easy things that you can start doing today to improve your copywriting skills, which is essential to the success of your business, to attracting clients, to making sales, to building an audience, and everything that you want to do in your business really rides on your ability to write words that connect with the right people. So that is what this interview is about, and I really wanted to make sure that you heard this interview as well, so I’m going to play that for you in this episode. Before I head over to that interview, one quick announcement. You will hear me talk about the website that works masterclass that I have available. Well, that wasn’t available for the past four or five months, but next week only it will be up and running. It is a free masterclass where I will show you exactly what you need to include on your website in 2024 to have it work for you and your business, to make it a staple of how you attract clients to your work and turn them into paying customers. Your website is not just this thing that you have up that no one ever sees and you kind of forget about it. Having a high performing website is a key piece to your business strategy, and I’m going to share exactly how you can turn your website into a place that actually works for your business, that brings in new leads, new clients, new sales. That is all happening for free next week in a 50 minute masterclass. So you can head to shawnmynar.com/webclass and sign up for that free masterclass today. Starting today, you will get access to it next week so you can choose your time whenever it works for you and be able to really focus your attention on what you’re learning in that class. All right, now let’s head over to my conversation with Steph Dodie of the undiet your coaching practice podcast. Welcome to the show Shawn Thank you so much for having me Steph. Always so much fun talking with you, my friend.

Speaker 2: 5:37

I’m so excited to have you as our copywriting expert. We’ve never talked about this topic in 87 show.

Speaker 1: 5:45

That’s a long time to not talk about the words for you, I know.

Speaker 2: 5:51

So when I heard that you were doing copywriting and you had knowledge to impart us with, I’m like we got to talk about copywriting. So I’m going to start with the most basic question, if you can entertain me what the heck is copywriting?

Speaker 1: 6:06

Yeah, well, it’s a good question, actually and I think it’s not one that’s even talked about enough as business owners. But the thing is, if you have a business, if you are a business owner, you are writing copy every single day of your business Life, so kind of important. The easiest definition that I use is that it’s really any words that you are using in your business for your business. That doesn’t necessarily mean like the sales words, like in the sales page or anything you’re doing when you’re talking about having someone buy something from you. It’s everything. It’s in your social media posts, your social media captions, it’s on your website, on your homepage, your social media page, it’s on all of your emails, any email that you are writing for your business. That is copy. So it’s, I think, technically a marketing thing. But if you’re in business, everything you do is marketing. Even if you’re not directly selling in something, you are still selling yourself, selling the idea, selling the transformation, and all of that is done through your words. You can’t mime what you want people to do. You have to use words and they’re so important and, quite frankly, over the course of my time in business and, more specifically, working with coaches and practitioners on their business, it is the most undervalued and underutilized skill out there, and that’s why I really set out to change this by TELLING S記. Not familiar with digital media, telling S by learning and sharing and talking about it openly in a way that’s very approachable. Like. It can sound scary to be like oh God, now I have to pay attention to every single word I’m using. All of it matters. It can really like be overwhelming and then you kind of fear doing it at all, but instead I want to have a conversation of like how to just sound like yourself and share openly and really connect with people, because that’s really what it is it’s just about creating connections.

Speaker 2: 8:13

So what I hear you say is copywriting is kind of a normal writing, but intentional writing.

Speaker 1: 8:22

Yes, it is normal writing, but it is an intentional writing and it’s not. What I think is so important is like it’s not professional, like you have to be this amazing writer writing it’s just you being you. It’s almost like. Really the best way to describe it is you talking, how you speak, because when you think about it that way, we all have different nuances, different ways we say things and how we say things, and that’s what makes you you. And in today’s world, when you are a business owner, you have to set yourself apart. There’s a lot going on. There are a lot of businesses and business owners out there, coaches and practitioners all doing something similar. So how can you set yourself apart? Well, you do that by being you, and the best way to do that is through your words and if you can really shift away from like this is what I’m supposed to say, this is how I’m supposed to sound, this is how it should sound. I need to really talk as a professional and really like be this amazing writer and really put a lot of thought and energy into it. Yes, you do, but coming from a place of just being you and really showing yourself through your words, and so you don’t have to be a good writer, you don’t have to have gotten an A plus in your in your grammar class or anything like that it’s. It’s actually like breaks a lot of the traditional writing rules when you write good copy, but it’s something that people can connect with and really get to know you and your personality through just by a few words.

Speaker 2: 9:59

Cool. So it’s intentional writing, not deforming your personality to fit a box of a style of writing, yes, but it’s creating a message, a very intentional message in your way of speaking and the way of writing 100%.

Speaker 1: 10:19

Yeah, I mean really the the pre work to good copy is good messaging. You know it’s like and it goes hand in hand. So messaging is your message, it’s what you want to share with the world through your work. It’s a combination of a lot of different ingredients, but mainly thinking in terms or are getting into the head of your dream client and what they need to hear in the way that they need to hear it. So how they need to hear about their problem. That you know they have, they may know they have, but how can you really connect with them and communicate with them about their problem? How can you connect and communicate with them about the solution which you’re going to be a part of probably right, and your work is going to be the solution or what you can do with them, the transformation. You know their dream state, where they’re going to be at the end, and how can you connect and communicate with them about that? So that’s messaging. That’s where you really figure out what you want to say and then your copy is how you say it.

Speaker 2: 11:20

Oh, brilliant. So messaging is what I’m going to say and copy is how I’m going to say it. I’ve never heard anyone explain it so simply. To be honest, I’ve never said that until just now.

Speaker 1: 11:33

Okay, it just came out, it came to me, so this is okay. This is like your message. I like created a new tagline here.

Speaker 2: 11:43

That’s brilliant. We’re marketing your business, Okay, Perfect. So copywriting and messaging is clear Now. You help people write their copy. You teach copywriting and messaging to people Once they understand what it is. What do you see as being the like the mistake that people make, like the most common error or wrong turn in the road that people take with their copy and messaging?

Speaker 1: 12:11

Well, and this is specific to and I know we’re talking to a lot of coaches and practitioners yes, so very specific to this, I call it practitioner speak. There is an actual phrase that I use for this, and it is this place where, kind of like I was stating before, like we are trying to be really professional, we’re trying to share everything that we know and what an expert we are in this particular thing, because, of course, we want people to know like we get it. We can help you, we are your people, come work with us, right, and so we get into this very like professional speak where we lose our clients because they are not there. You are talking from your brain instead of taking yourself out of the equation and speaking in their brain, speaking from where they’re at, from their place, using their words. So like, for example, just randomly, your dream client may not know what gut dysbiosis is, and so you talking all about how you help people with gut dysbiosis and bloody, bloody block means nothing to them. You’ve completely lost them. It’s over their head. But if you say hey, you know how you always are bloated after you eat your meals. You know how you always have to run into the bathroom for no reason at all. That is that they get that they understand like, oh my gosh, yes, how did she know? And so so the practitioner speak I see so often and what I want to do is just like, I want to take off this veil and just see you as a human and have you speak, like I said, just how you would talk if you were talking to a five year old, trying to explain what you do, just really like, and I don’t. It’s not dumbing it down, it’s just taking it to a different level. It’s taking it out of that practitioner mode and into a real, just human-ness mode, just being a human connecting with another human and offering to help.

Speaker 2: 14:14

So I just want to make a parallel to what you said earlier. Like copywriting is intentional writing on how we write our message, and so, yeah, we use the word gut dysbiosis, whatever the thing is, and when you speak to our colleague, but when we copyright, we don’t use that certain terminology. We use the terminology our clients are using.

Speaker 1: 14:41

Yes, yes, we. You talking to your colleague or your colleague talking to you is not the same conversation as you talking to your dream client. The only thing they know is that they’re bloated all the time and they need help with their bloating. They don’t know that it’s got this biosis, they don’t even care, they’re just like can this person help me? Yes, and so you have to get on their level. It is not about your level, it’s their level. That is when you build that connection and you actually get people to read and interact with your work. So if you’re posting on social media and you’re not getting a whole lot of interaction or engagement, you have to look at your copy, like are you using that practitioner speak kind of level, and how can you adjust that to be to where your dream clients are at?

Speaker 2: 15:32

That’s brilliant and I’m going to translate that for people that are in the non diet space. For me, this is when I hear people sell a program about intuitive eating which the client doesn’t know what intuitive eating is. People just want to stop restricting food. They want to stop feeling guilty about food. They don’t know the name of the solutions. They just want to have a normal eating pattern.

Speaker 1: 15:58

Yes, that’s it 100%.

Speaker 2: 16:01

Entity. Eating is practitioner. Speak Yep.

Speaker 1: 16:05

Exactly. Yeah, so that is what you do, but that doesn’t really matter. What matters is what’s going to happen. This is the problem I’m having now. This is where I want to be. Talk to me there, Okay.

Speaker 2: 16:21

Amazing. So that’s the most frequent challenges that people have with copywriting is using practitioner speak.

Speaker 1: 16:28

Yeah, just because you have a business doesn’t mean you need to be all zipped up and professional. It can be just flowy and free. And what you would actually say if you were talking to a human.

Speaker 2: 16:40


Speaker 1: 16:41

Yeah, so that’s the biggest mistake, for sure by far, that I see specifically in this area.

Speaker 2: 16:47

Okay, what’s the next one?

Speaker 1: 16:49

I would say. The next one is talking about deliverables versus what I think of as valuables we get really into. And this is kind of specifically when you’re talking about an offer you have or a freebie you have or something that you want people to take action on and purchase or sign up for or something like that. We talk all about all the things they’re going to get, like the deliverables. You’re going to get 10 coaching sessions, you’re going to get four modules, you’re going to get a Facebook group, you’re going to get all this stuff. Cool, that’s great and there is a place for that. But nobody cares if you haven’t first talked about why they should care, why they even need this, what this is going to do for them, how they’re going to experience this transformation, where they’re starting out, where there will be the journey you’re going to take them on. You have to really set the stage first, and so I call that the valuables, because it’s creating that value of why they should care about how many coaching sessions they get. If you start with that stuff too early, you’ve lost them because you haven’t built up that environment for them to find value in what you’re about to share or what they’re going to get. So I think it’s something that comes from this feeling of needing to quote, unquote, sell, but you’re not selling the deliverables. You’re not selling this package. You’re selling the reason why they need that package, the reason why they need to work with you, the transformation they’re going to be going through when they do.

Speaker 2: 18:27

You’re not selling the number of pages in your workbook. Yeah Right, that’s not why they’re listening to you. You’re selling the transformation once they’re finished.

Speaker 1: 18:38

A workbook, yes exactly, and it’s like if you do a good job of creating that environment, no one cares how many pages are in the workbook, no one cares how many coaches sessions they get. They just are like oh my gosh, this is what’s ahead for me. Sign me up. Where’s the button to click? I’m in. They don’t even need to read that. Now, it’s good to still put that on your sales page or whatever you have for sure To still talk about that, because there are those kinds of people that really are analytical, want to read every line, want to know exactly what’s going on, but, like I said, nobody’s going to care until you create that environment ahead of time.

Speaker 2: 19:15

And it’s almost for me it feels, when you lead with what you call the deliverable, you overwhelm people Especially when like a what I call a regular person to know that they have four modules and they have videos and they have workbook. They’re like fuck, I don’t want to go back to school.

Speaker 1: 19:37

Yeah, exactly, exactly, like nobody too much.

Speaker 2: 19:40

I’m already busy. I have a problem with time. Do I really want four module and 25 page workbook?

Speaker 1: 19:46

Yeah, nobody wants a course, Nobody wants a coaching program, nobody wants a coaching package. They want what’s going to come of that. And so if you said, here I can give you this coaching package that’s eight weeks long, or I can give you this magic pill, both will do the same thing. Which one do you want? They’re going to take the magic pill right. So your job is to make it seem like that coaching package is a magic pill, like it’s easy, it works, it’s this, it’s that, it’s fun. You’re going to get so much out of it to the point where they’re like cool, I’m in. Where’s the button?

Speaker 2: 20:23

Amazing and it will make people feel light, feel like they’re getting a ton of value coming in and working with you, instead of being hesitant and overwhelmed from the get go.

Speaker 1: 20:38

Yeah, it’s not. It’s like a lot of times there’s this list of all these things you get and it’s like a $500 value, $1,000 value, all this stuff like really making it very appealing, but that’s not where the value is. Nobody cares if your five coaching sessions are $1,000 in value. They care about you and really you should have already created this feeling of value ahead of time in how you talk about where they’re at, how they’re experiencing things right now, where they want to be, where they’re going to go and the process that they’ll take to get them there. You know, like how you’ll be there for them and that kind of thing.

Speaker 2: 21:17

Is it possible that we do this because we don’t know how to describe the value?

Speaker 1: 21:24

Yes, I think it’s honestly talking about the deliverables is like the easy thing. It’s like okay, I know I just created this program, I know there’s four modules, I can say that and that is something that can fill this space on this page. But what I think is happening is kind of reversing to what we were talking about earlier, that messaging piece that comes before the copywriting. No one’s doing that, you’re not taking the time to do that, and so when it comes time to fill this whole page like, let’s say, a sales page with words, you’re like I don’t know what to say. I have no idea what to say. So I’m just going to say what I know, which is this has four modules. But if you actually do that messaging work before, then you have a ton Like basically I have a whole workbook that’s a messaging workbook and it basically just creates your whole sales page for you, like all you’re doing is transferring it over because Copy paste, then copy paste, because you’ve created this scenario already. You did it in this non-sales page environment, which feels a lot less intimidating if you’re just working through some questions, but then you then have basically your sales page created because you’ve gone through the process of figuring out where they’re at and what they need to hear in their language, figuring out where they want to be, what their dream resolution is in their language, and that is the whole, essentially the whole path of your sales page, and then we get to the deliverables. So I really think it’s an easier option, simply because you haven’t gone through the entire process and we’re not. I say this all the time we’re coaches, we’re not marketers, we’re not salesmen sales people. So it doesn’t necessarily come naturally. It’s something you have to learn, it’s something you have to do. The work to figure out Like coaching comes very easily for a lot of people in our worlds. Marketing not so much. You got to build the skills.

Speaker 2: 23:27

There are so many amazing coaches that do not have a full-time business coaching because they have not built the skillset of copywriting and selling and messaging.

Speaker 1: 23:41

A bazillion percent. That’s so many coaches, because the coach, like I said, coaching cool, could do that all day, Getting people to want my coaching don’t know how.

Speaker 2: 23:52

Yeah, because we don’t have the skillset it needs to be built over practice and practice and practice.

Speaker 1: 23:58

And we can both attest to this after years and years of doing it. It just takes practice, it’s not. You’re not immediately great at it from the beginning. You just keep going, you keep doing it. You figure out what works, what doesn’t, and go from there and you just can’t give up on it.

Speaker 2: 24:13

Yeah, Okay, cool.

Speaker 1: 24:16

What is the next thing we need to avoid, the next mistake to avoid yeah, I think this one has a little nuance to it, but it is really important to talk about, and I think this again comes from not knowing any different, and that is talking about yourself too much. So your copy is not about you at all. There’s nothing in it about you. Now, yes, this is where the nuance comes in. Yes, you have an about page on your website. You have to talk about yourself, you have to share your story, but even the about page on your website is not about you. It’s about you as it relates to them. Same thing with, like you know, there’s little about sections on your sales page or on your landing pages. Yes, there is a section where you talk about yourself, but, again, as it relates to them. Why do they care about you? Why should they care about you? It’s not like this big, huge spiel to talk about, about your accolades and your education and everything you’ve done and list all these things out. It’s not a resume. It’s a place for them to connect with you. So I think really, the biggest and best thing and easiest thing you can do here is start looking at what you have written potentially in your business like from website to social media captions, everything and see how many times you say I or me, and see if you can just switch that sentence a little bit. Take out the I and me and make it more about them, like it’s their thing. This is what they can do. So it’s simple things Like I’m so excited to share this thing that I created for you. After all my years of experience, this is what I now have for you. There’s a lot of like. I am there, like I created this thing. I’m so excited. So instead of that, you know, what can you do to just excitedly share this thing for them, make it about them? So that’s one of the kind of like I said. I think it just comes from not knowing any better. It’s like you don’t really know what else to say, so you’re going to naturally speak to how you’re feeling and what you’ve done and how it affects them. We want to just keep it towards them, all about them.

Speaker 2: 26:36

I was reviewing a sales page in a coaching call recently and the formatting of the sales page was like the name of the program and the visual and then the story of the, in this case was a practitioner, was a social worker, like her story for like seven paragraph, yes, Is that Bad?

Speaker 1: 26:59

Okay, that’s not an idea, so that’s what I told her I didn’t coach her right.

Speaker 2: 27:03

I’m like it doesn’t feel right, like this is not about you, it’s about them. Like they should have the answer to their question when they land on your page they don’t want to know about you Right, they want to know about you.

Speaker 1: 27:13

But later. Yes, they want again. They want to know about you, but only in this way of like why are you the person to help me, why should I care? You know that kind of thing, but still keeping it in their realm, Like why this matters to them. Your story is great. I think there is a ton of space within, like your emails and even in your about page and things like that, to share your story, and people do love a good story. They do like to know more about you, but it has to be again going back to that world word, intentional and in the right time in the right place, and again bringing it back to why they should care, Right, so still making it about them at the end. So always a good practice. That would be a great opportunity to be like hey, let’s look at how many times in this seven paragraphs you’ve said I and me and my, and you’ll see it’s like a lot if it’s all about their story. And so then you can start seeing like OK, how can I either incorporate this story and make it about them, or how can I create another scenario that’s focused on them and their story and then use my story down below when it’s more appropriate in the like about section what I find and this is where, like I don’t do copywriting, coaching obviously that’s not my thing.

Speaker 2: 28:39

I have some high level knowledge but what I find from a mindset perspective is that the level of confidence of the coach will be expressed through how the copy is written. So if the level of confidence of the coach is lower quite not there yet then that’s when the story about them, them, them, them trying to prove themselves with their copy. Do you see the same thing?

Speaker 1: 29:06

Yes, yes, 100 percent. And that’s also where that practitioner speak comes into, because it’s like I have to prove that I know what I’m talking about. I have to prove that I have this education and this experience and I can help, and that just completely goes over your people’s head. They do not care about that.

Speaker 2: 29:23

Because what I say when I see that I’m like you’re making the copy to fulfill your needs, which is to prove yourself instead of fulfilling the people who are going to read it needs, which is this is the problem. This is the solution. This is how I can help you. You’re making yourself more important than your future clients.

Speaker 1: 29:46

Yeah right, and they can feel that. You know, you can absolutely feel that when you see that and you can also feel someone’s lack of confidence just through their words, even if you’re trying to prove it, that you feel that you know every. Of course, getting into the woo-woo side of things every word has an energetic expression, so you can sense the energy of you through your copywriting right. So if you truly are confident, like you’ll be able to tell even as you start interacting and start kind of noticing other people’s copy which I do always recommend, like now that you’re in tune with how important copy is in your business start looking at other people’s copy and you’ll be able to tell how you can feel the energy of the person through their copy.

Speaker 2: 30:32

Totally. I was reviewing social media of a person recently and all I could feel was anger, anger, anger, anger. Because it was like I’m right, they’re wrong. And in the case of diet culture and I see that a lot like I’m right, diet culture is wrong and it’s like the tone used made me feel like I don’t want to read anymore because it’s just anger everywhere. Yes, absolutely.

Speaker 1: 30:59

I mean, that’s just infused in every word that you say or write. You know it’s just infused the energy.

Speaker 2: 31:07

Amazing. Okay, so we’ve got three mistakes that we can avoid. Do you have any tips on things we should focus on when we write copy? I know you do have like an amazing offer and please explain to people like how they can get more training from you, but what would be a couple tips you have for people?

Speaker 1: 31:30

I think, going back again to what I said, but talking about a little more in just writing how you speak, like keeping it very casual and something that people actually want to read Think about how you talk, the certain words you say a lot when you’re talking, or how you speak, or different nuances and things that you do, and see if you can infuse that into your writing and really your personality too. Don’t forget about your personality. It’s so fun to read people’s, even if it’s an email that ends up selling me something. If it has personality, I’m reading it Instead of it just being this like kind of boring thing that, oh god, they’re selling something now. No one wants that. So how can you infuse your personality and who you are and your energy, your vibe, of course, all of that stuff, but really keeping it casual and fun and easy to read. We don’t have to go by any of the traditional things that you may have learned. Like I said, just really see and you’ll see this in the stuff that I write, the emails and stuff that I write Every sentence is a different line and I’m really breaking things up and making things easier to read. Some of them aren’t even full sentences, but it keeps it flowing, it keeps it easy to read, and it’s just my vibe. So that’s something to look at. And that goes to another tip and, like I said, is to really look at other people’s copy and see what you’re drawn to and what you want to read. I mean, I do this for everything in my business and always have it’s like what kind of work are you drawn to? What are they doing? That you could do too, in your own way and kind of making it your own. Just really focus on that and you’ll notice now that I pointed it out, you’ll be able to notice who’s using practitioner speak versus who’s just talking like they’re talking to another human and you’ll be able to point that out. So just start noticing, start seeing how you can maybe change some things, start kind of auditing your own copy anything that you do have written for your business and see where you can make some tweaks and see where you can maybe have things flow a little more, create more personality, take out those eyes and knees and make it more about them. Take people on a journey. This is really your time to express yourself and to really connect. It’s all about connection and when we do that we don’t have to worry about being salesy, we don’t have to worry about being annoying or anything like that when it comes time to sell our stuff, because we’re just creating a connection and we’ve been doing that forever. Yes, that’s all it is. Human to human, and the more humanness you can create for your people, the more likely they will to purchase.

Speaker 2: 34:26

So find somebody who’s listening to all of this. Like, oh my god, yes, like they’re speaking in my term, Like the next place where people go is like. This is going to take forever.

Speaker 1: 34:39

You would think that, except you will be surprised at how easy it is once you really tap in. And, like I said, do that messaging work first, because even if you’re not, you don’t consider yourself a good writer. You don’t find writing easy. As soon as you understand oh, all I’m doing is just like having this heart to heart with my client right now and everything I write. You’ll be amazed at how much easier it is to write this than it has been to try to write something for your business up until now. Try to follow rules, yes, exactly when you can just like let those rules go and just like be a normal person talking to another person.

Speaker 2: 35:22

So do you have? You have a tool, you have a free masterclass that can like take people to the next step after this conversation and start practicing some of this copywriting.

Speaker 1: 35:32

Yes, I think the best and easiest place to start that almost also has the best bang for your book in your business is on your website. Because once you, once you’ve really developed good copy on your website, that translates into everything into your social media posts, your emails, your sales pages, everything. So really starting with your website is the best place to get a good grip on your message, your copy, and then let that translate. So I have a free masterclass going on right now. shawnmynar.com/webclass is the place to go and it really shows you the three strategies to use on your website to transform it from like potentially boring blah basic into something that people actually want to read, want to stick around. It creates connection and it gets people to want to take the next step with you. Want to learn more from you, want to, you know, become a paying client. How cool would that be. Your website has so much power in your business. If done well, you know, it can really be this place where no one goes, no one cares, not getting any traffic or doing anything for your business or simply by changing the words you use, can be this place that really creates connection and trust with your community and can create sales in your business. So three strategies, totally free to learn them, teach them all there and you can get started with your website.

Speaker 2: 36:59

And I love that you’re going to the website first, because here’s what I see I see people spending a lot of money on photo shoots trying to offset the lack of clarity because their website is not converting and we are overspending on visual instead of spending the time to craft a message that will make the visual a lot less important, not to say that a good professional photo is not important. But you don’t need to spend thousands of dollars on a photo shoot if you have good wording.

Speaker 1: 37:37

Yeah, well, and if you do spend thousands on a photo shoot, it’s going to be all for nothing. When you don’t have their copy, like it’s not going to matter. And like I say with the website, because so many people when they think about their website, they’re like, oh, I have to go get this beautiful template and these photos and stuff yes, and branding in this amazing logo and like, sure, that stuff all is good. But having a good looking website will potentially get someone’s attention, but good copy keeps their attention. I mean, how many websites have you posted Again, like literally out of thin air. All I need to do was to talk to you to get all this stuff. But, yeah, no, it’s true, it’s it. How many websites do you click off of as soon as you’re like, wait, what is even going on? Like, yeah, this is got my attention, like it looks pretty, but they have no idea what they’re talking about, or this has no flow, or I don’t even know what they do. But then same goes for being on a website that has good copy, that keeps your attention, that wants you know, you want to keep reading, you want to go to their about page, you want to see what services they offer. That’s what your website can do with the right birds.

Speaker 2: 38:43

Amazing. Okay, the link for your masterclass, the web class, is in the show note as well. Beautiful, this has been brilliant. So much value and resources for people like just to get started with the podcast and then take the free classes and then move on to the next step. But I think this is what’s missing, and once you’ve gone through the basic, like you’ve gone through the basic like of knowing what you do and being good at what you do, that’s the next step to convert more client.

Speaker 1: 39:19

Yeah, being able to put what you do into words that people get.

Speaker 2: 39:24

Yes, that people connect to.

Speaker 1: 39:26

Yep, exactly, thank you, Shawn. Thank you for having me. It’s so fun. I always love being here. I think it’s been a couple of times now, but yeah, this has been great. Thank you, thank you.

Speaker 2: 39:38

Thanks, Shawn.

Speaker 1: 39:40

Hey, wait up before you go. Do you want to know the biggest reason why your business may not flow? Because it’s not in alignment with your personality type. Building the right business for you means knowing your strengths, weaknesses, energetic expression and what’s most important to you, so you can build your business accordingly. Before you spend one more minute working on your business, let’s make sure it’s the right business for you. I’ve created a fun two minute quiz to discover your flow business personality type. With the results of this quiz, You’ll know exactly what to prioritize in your business so you can feel confident knowing your building a business you love. Head over to shawnmynar.com/quiz right now to find out your flow business personality type and once you find that out, hop over to Instagram and let me know what you discover again. That’s shawnmynar.com/quiz and, as always, the link is in the show notes.

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Hey there, I'm Shawn!

I’m obsessed with nitro cold brew, 90% dark chocolate, and helping coaches and practitioners build a business they love. With nothing but a passion for helping others and the desire to never have a boss again, I quit the corporate world and built my own million dollar coaching business over the past decade. Now, I help others do the same.